The document summarizes the BA in Tourism & Hospitality program at Kodolanyi Janus Pannonius University. The program provides a thorough grounding in tourism management skills, with a focus on emerging markets. Students benefit from opportunities for international mobility and internships. Graduates have found employment in top hotels and tourism companies around the world. The program aims to develop skills for a fast-changing global industry through innovative teaching methods.

1. wish to learn to analyse
global trends in tourism,
understand social,
technological,
environmental and
political challenges in
contemporary tourism and
hospitality,
gain a thorough
grounding in managerial,
marketing, business
information and financial
skills,
benefit from real-world
experience through national
and international internships.
Join us if you
wish to
www.kodolanyi.hu/en
BA in
Tourism &
HOSPITALITY

2. According to the forecasts of
UNWTO and WTTC, the global
tourism industry is expected to
grow and diversify in the following
decades. This also increases the
need for qualified labour all
around the world, especially at
managerial level, since strategic
planning and development will play
a crucial role in destinations’ and
companies’ competitiveness in
the dynamically changing market.
Tourism in Hungary is not only a key
economic activity, but its quality-of-
life-enhancing role has also been
recognised by the government in the
National Tourism Strategy, which
reflects the country’s far-sighted
approach to tourism development.
DuetoHungary’scentralgeopolitical
and cultural position within
Europe, it is the perfect place if
you want to understand both
Western and Eastern European
tourism trends, attitudes and
motivations, and you want to gain
experiences that prepare you to
successfully cope with challenges
in multicultural environments.
Health tourism, based on a natural
wealth of geothermal springs and
a mix of old traditions and modern
methods, is particularly developed:
Hungary is market leader in
Europeinthefieldofdentaltourism,
andBudapestisundoubtedlythespa
capital of Europe, with an abundant
supply of health and wellness spas.
Culturaltourismisalsowell-developed:
for example, the Sziget Festival
won the Best European Major
Festival award in 2011, and the
A38 Ship, a popular live music venue,
has been voted as the best bar in
the world by Lonely Planet readers.
The reason WHY
you should
study TOURISM
& HOSPITALITY in
Hungary

3. The Tourism Department of KJU has 20
years of experience in teaching and
researching the complex aspects of tourism;
its professors have worked in various fields in
the industry and have travelled extensively.
The BA programme in Tourism & Hospitality is
designed to develop your skills and knowledge in
a fast changing, dynamic global industry through
innovative teaching methods, problem-
based thinking and international orientation,
with special focus on the emerging markets.
KJU’s high academic standards as well as student
servicesaretestifiedbyseveralnationalandinternational
quality awards.
At KJU students are offered a multitude of opportunities for
internationalmobilitysupportedbyscholarships and grants.
It is easy to stretch your money at KJU because of our
reasonable fees and affordable cost of living.
The reason WHY you
should STUDY TOURISM &
HOSPITALITY AT KJU

4. “
About the ProgramME
Length of the Programme
7 semesters (6+1 term of internship)
Number of Required Credits
180 + 30 ECTS
Structure of the Programme
Foundation courses (business, social
sciences and methodology):
Core tourism module:
Specialization module:
Elective courses:
92 credits
51 credits
28 credits
9 credits
Internship: 30 credits
“During my studies at KJU I got serious
knowledge, excellent atmosphere, and a lot
of friends. After graduation, I was employed
by Gresham Palace, which at that time was
ranked the world’s best hotel by Robb Report,
and where I was awarded with ’the best
employee of the year’ title. I also worked as
a Chef de Rang in an Irish 5-star-hotel, at Mandarinoriental Hotel-chain in the
Bermudas as well as at Ritz-Carlton in the Cayman Islands. Currently I work
at Mont Cervin Palace, Zermatt, Switzerland, and from next spring, my second
home, Bermuda is awaiting again for me.”
(Laszlo Vas, Tourism&Hospitality graduate, alumni)

5. SPECIALIZATION
• Hotel Management
• Hospitality Management
• Tourism-related Products and Enterprises
ADMISSION REQUIREMENTS
• Completed secondary education for entering
academic training
• Working command of English equal to CEFR B2
(intermediate) level
For detailed
information please, visit
www.kodolanyi.hu/en

6. “Thanks to the research work
I was involved in as well as
the professional competitions
and student conferences I
participated at while studying
at KJU, I could continuously
improve my academic
writing , scientific thinking
and reasoning, important
skills that contributed to my
admission to further studies in
the USA.”
(Eva Gellert,
Tourism&Hospitality graduate)
“KJU – similar to life – is about
opportunities. I consider
myself a lucky person,
because here I was given the
chance to put the theoretical
knowledge into practice by
being appointed to manage
the KJU’s study-restaurant.
To my mind, this is a working
model that can give you a
lot of practical experience.
Besides, I didn’t miss anything
from the entertainment and
social life offered in a unique
atmosphere that has given me
inspiration and the feeling of
integrity.
I am convinced that by
choosing KJU, I have taken a
good decision.”
(Akos Dienes,
Tourism&Hospitality major
student)