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DYNAMIC CONTENT MANAGEMENT
DRIVING GREATER CRM PRODUCTIVITY
WITH M-FILES SOLUTION FOR LAW FIRMS
DYNAMIC CONTENT MANAGEMENT
► Contact database is not enough segmented and thus,
prospect targeting can not be qualitatively performed
► Client documents and emails are stored in a way that
exposes their company to risks (for example, on their
workstations or in email programs)
► All the client-related content (emails, meetings, calls,
documents, contacts, lawyers involved in negotiations, etc.)
can not be quickly accessed in a way to get the full picture of
client relationship
► Specialized CRM software is too complicated that kills
lawyers’ motivation to use it
Key business challenges of client relationship
management the law firms face with
DYNAMIC CONTENT MANAGEMENT
► Reduce the time and cost of data administration by offering
user-friendly and intuitive interface
► Combine CRM with strong document management
functionality in single corporate information management
solution
► Improve productivity and efficiency by providing lawyers
with a 360-degree view of clients and prospects
► Provide quick and easy access to information by finding the
content related to clients and projects within seconds
► Easily integrate with billing and other business systems to
gain valuable insights into client relationships
M-Files for CRM for Law Firms
DYNAMIC CONTENT MANAGEMENT
M-Files user interfaces
► M-Files Desktop is integrated to Windows
► M-Files Web access via any popular Internet browser (Internet Explorer,
Mozilla Firefox, Google Chrome, Safari)
► M-Files native mobile apps for iPhone/iPad, Android and Windows Phone
devices
DYNAMIC CONTENT MANAGEMENT
Accounts
► Accounts include prospects,
leads, clients, competitors,
courts and other organizations
► Embedded segmentation
capabilities (by company size,
revenue size, industry,
ownership type, contact group,
associations)
► New segment types can be
easily configured
► Automatic check an account for
duplicates at creation
DYNAMIC CONTENT MANAGEMENT
Contacts
► Contact birthday notifications
by email
► Last contact date is
automatically updated
► Contact name can be registered
and displayed in different
languages
► Automatic check a contact for
duplicates at creation
► Import contacts to Microsoft
Outlook
DYNAMIC CONTENT MANAGEMENT
Instant visibility
► System objects are displayed via
dynamics views
► Dynamics views based on
objects metadata
► Views are centrally managed
► Anyone can create views
specific to them
DYNAMIC CONTENT MANAGEMENT
Contact segmentation
► Dynamics view examples for contacts:
 Contacts by industry
 Contacts by organization role
 Contacts by country and city
DYNAMIC CONTENT MANAGEMENT
Opportunities
► Opportunities can also be
created based on campaign
responses or contact inquiries
► Marking opportunity as won
converts it to project
automatically
► Last contact date by opportunity
is automatically updated
DYNAMIC CONTENT MANAGEMENT
Opportunities overview
DYNAMIC CONTENT MANAGEMENT
Leads overview
► New prospect is automatically converted to lead at opportunity
creation
DYNAMIC CONTENT MANAGEMENT
Contact activities
► Contact activities include phone
calls, meetings, emails and
informal communication events
► Import activities to Microsoft
Outlook Calendar
► Documents can be assigned to
activities
DYNAMIC CONTENT MANAGEMENT
Saving emails
► Drag-and-drop emails &
attachments to M-Files Smart
Folders
► Functionality is built right in to
Microsoft Outlook
► M-Files can automatically
determine what the document
is and who it relates to
DYNAMIC CONTENT MANAGEMENT
Clients
► Client acquisition cost is
automatically calculated for new
clients (converted from leads)
► Email notifications to alert you
about inactive clients
DYNAMIC CONTENT MANAGEMENT
Projects
► Automatic definition of sales
type (new, repeated or cross-
selling)
► Project phases and task lists
DYNAMIC CONTENT MANAGEMENT
Projects overview
DYNAMIC CONTENT MANAGEMENT
Documents
► Saving directly from Windows folders or Microsoft Outlook
DYNAMIC CONTENT MANAGEMENT
Documents
► Document card is assigned with
file at creation
► Document check-out/check-in
functionality
► Co-authoring via OneDrive
► Multi-file documents support
DYNAMIC CONTENT MANAGEMENT
Microsoft Office integration
► Creating documents based on
templates
► Embedded integration with
Microsoft Word, Excel,
PowerPoint, Outlook and
SharePoint
► Document auto filling based on
object properties
DYNAMIC CONTENT MANAGEMENT
Version control
► Changes are recorded automatically
► Full audit trial available
► Rollback to previous version is possible
► Versions can be compared via M-Files
toolbar from Microsoft Word
v1
v2
v3
DYNAMIC CONTENT MANAGEMENT
Search capabilities
► Easy to use and easy to find
► Searching based on card attributes (metadata) and file content
DYNAMIC CONTENT MANAGEMENT
Object relationships
► Object relationships are
automatically updated
► Relationships view is
available for any system
object
► Additional connections
between objects can be
defined manually
DYNAMIC CONTENT MANAGEMENT
Tasks and time entries
DYNAMIC CONTENT MANAGEMENT
Employees overview
DYNAMIC CONTENT MANAGEMENT
Campaigns
► Campaigns include marketing
events, external conferences,
email campaigns, etc.
► Cost per campaign contact
(responded or participated)
calculation
DYNAMIC CONTENT MANAGEMENT
Campaign’s contact selection
► Export campaign contacts to CSV file for use in email marketing
software (MailChimp, etc.)
► Import records of sent emails to M-Files
DYNAMIC CONTENT MANAGEMENT
Campaigns overview
DYNAMIC CONTENT MANAGEMENT
Campaign activities
► Campaign activities include
records of sent emails,
campaign responses, event
participations
► Responses received by email
can be uploaded directly from
Microsoft Outlook
DYNAMIC CONTENT MANAGEMENT
Information security
► Access to the system objects is
always based on user
permissions
► Different permissions levels:
read only and modify
► Permissions can be set
automatically based on the
metadata
DYNAMIC CONTENT MANAGEMENT
Personalized views
► Quick access to user-related
information
DYNAMIC CONTENT MANAGEMENT
► Direct connection to any
database
► Packaged integrations for
Microsoft Dynamics, SAP, etc.
Integration with external systems
DYNAMIC CONTENT MANAGEMENT
About FTS
► European presence: Offices in The Netherlands, Bulgaria,
Russia, Ukraine and associated companies in Poland and
Hungary
► Trusted system integrator: 250+ customers in 20 countries
► Deep IT expertise: Successful implementation projects of
Microsoft Dynamics AX/NAV/CRM, Deltek Maconomy, M-
Files and Microsoft Power BI
► Strong team of professionals: 50+ IT consultants and
developers
DYNAMIC CONTENT MANAGEMENT
About M-Files
► Developed by Finnish-based M-Files Corporation
► M-Files Corporation is Microsoft Gold Partner for Application
Development
► Powerful, metadata-powered enterprise information
management (EIM) and document management system
► Designed in accordance with ISO, FDA, EU GMP, HIPAA
standards
► Ranked as one of leading ECM/EIM solutions by Gartner,
Forrester Research and Nucleus Research
► M-Files solution is used by more than 4500 customers in 100
countries worldwide
DYNAMIC CONTENT MANAGEMENT
Recognition of M-Files as one of ECM-market leaders
“M-Files is unique with its
strong metadata-centric
approach to enterprise
information management.“
The Forrester Wave™ Report
ECM Business Content Services,
Q3 2015
Any questions? Please contact us:
Artem Shpachenko
Business Director
FTS Group
Email: ashpachenko@fts-eu.com
Web: www.fts-eu.com

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Driving Greater CRM Productivity with M-Files Solution for Law Firms

  • 1. DYNAMIC CONTENT MANAGEMENT DRIVING GREATER CRM PRODUCTIVITY WITH M-FILES SOLUTION FOR LAW FIRMS
  • 2. DYNAMIC CONTENT MANAGEMENT ► Contact database is not enough segmented and thus, prospect targeting can not be qualitatively performed ► Client documents and emails are stored in a way that exposes their company to risks (for example, on their workstations or in email programs) ► All the client-related content (emails, meetings, calls, documents, contacts, lawyers involved in negotiations, etc.) can not be quickly accessed in a way to get the full picture of client relationship ► Specialized CRM software is too complicated that kills lawyers’ motivation to use it Key business challenges of client relationship management the law firms face with
  • 3. DYNAMIC CONTENT MANAGEMENT ► Reduce the time and cost of data administration by offering user-friendly and intuitive interface ► Combine CRM with strong document management functionality in single corporate information management solution ► Improve productivity and efficiency by providing lawyers with a 360-degree view of clients and prospects ► Provide quick and easy access to information by finding the content related to clients and projects within seconds ► Easily integrate with billing and other business systems to gain valuable insights into client relationships M-Files for CRM for Law Firms
  • 4. DYNAMIC CONTENT MANAGEMENT M-Files user interfaces ► M-Files Desktop is integrated to Windows ► M-Files Web access via any popular Internet browser (Internet Explorer, Mozilla Firefox, Google Chrome, Safari) ► M-Files native mobile apps for iPhone/iPad, Android and Windows Phone devices
  • 5. DYNAMIC CONTENT MANAGEMENT Accounts ► Accounts include prospects, leads, clients, competitors, courts and other organizations ► Embedded segmentation capabilities (by company size, revenue size, industry, ownership type, contact group, associations) ► New segment types can be easily configured ► Automatic check an account for duplicates at creation
  • 6. DYNAMIC CONTENT MANAGEMENT Contacts ► Contact birthday notifications by email ► Last contact date is automatically updated ► Contact name can be registered and displayed in different languages ► Automatic check a contact for duplicates at creation ► Import contacts to Microsoft Outlook
  • 7. DYNAMIC CONTENT MANAGEMENT Instant visibility ► System objects are displayed via dynamics views ► Dynamics views based on objects metadata ► Views are centrally managed ► Anyone can create views specific to them
  • 8. DYNAMIC CONTENT MANAGEMENT Contact segmentation ► Dynamics view examples for contacts:  Contacts by industry  Contacts by organization role  Contacts by country and city
  • 9. DYNAMIC CONTENT MANAGEMENT Opportunities ► Opportunities can also be created based on campaign responses or contact inquiries ► Marking opportunity as won converts it to project automatically ► Last contact date by opportunity is automatically updated
  • 11. DYNAMIC CONTENT MANAGEMENT Leads overview ► New prospect is automatically converted to lead at opportunity creation
  • 12. DYNAMIC CONTENT MANAGEMENT Contact activities ► Contact activities include phone calls, meetings, emails and informal communication events ► Import activities to Microsoft Outlook Calendar ► Documents can be assigned to activities
  • 13. DYNAMIC CONTENT MANAGEMENT Saving emails ► Drag-and-drop emails & attachments to M-Files Smart Folders ► Functionality is built right in to Microsoft Outlook ► M-Files can automatically determine what the document is and who it relates to
  • 14. DYNAMIC CONTENT MANAGEMENT Clients ► Client acquisition cost is automatically calculated for new clients (converted from leads) ► Email notifications to alert you about inactive clients
  • 15. DYNAMIC CONTENT MANAGEMENT Projects ► Automatic definition of sales type (new, repeated or cross- selling) ► Project phases and task lists
  • 17. DYNAMIC CONTENT MANAGEMENT Documents ► Saving directly from Windows folders or Microsoft Outlook
  • 18. DYNAMIC CONTENT MANAGEMENT Documents ► Document card is assigned with file at creation ► Document check-out/check-in functionality ► Co-authoring via OneDrive ► Multi-file documents support
  • 19. DYNAMIC CONTENT MANAGEMENT Microsoft Office integration ► Creating documents based on templates ► Embedded integration with Microsoft Word, Excel, PowerPoint, Outlook and SharePoint ► Document auto filling based on object properties
  • 20. DYNAMIC CONTENT MANAGEMENT Version control ► Changes are recorded automatically ► Full audit trial available ► Rollback to previous version is possible ► Versions can be compared via M-Files toolbar from Microsoft Word v1 v2 v3
  • 21. DYNAMIC CONTENT MANAGEMENT Search capabilities ► Easy to use and easy to find ► Searching based on card attributes (metadata) and file content
  • 22. DYNAMIC CONTENT MANAGEMENT Object relationships ► Object relationships are automatically updated ► Relationships view is available for any system object ► Additional connections between objects can be defined manually
  • 25. DYNAMIC CONTENT MANAGEMENT Campaigns ► Campaigns include marketing events, external conferences, email campaigns, etc. ► Cost per campaign contact (responded or participated) calculation
  • 26. DYNAMIC CONTENT MANAGEMENT Campaign’s contact selection ► Export campaign contacts to CSV file for use in email marketing software (MailChimp, etc.) ► Import records of sent emails to M-Files
  • 28. DYNAMIC CONTENT MANAGEMENT Campaign activities ► Campaign activities include records of sent emails, campaign responses, event participations ► Responses received by email can be uploaded directly from Microsoft Outlook
  • 29. DYNAMIC CONTENT MANAGEMENT Information security ► Access to the system objects is always based on user permissions ► Different permissions levels: read only and modify ► Permissions can be set automatically based on the metadata
  • 30. DYNAMIC CONTENT MANAGEMENT Personalized views ► Quick access to user-related information
  • 31. DYNAMIC CONTENT MANAGEMENT ► Direct connection to any database ► Packaged integrations for Microsoft Dynamics, SAP, etc. Integration with external systems
  • 32. DYNAMIC CONTENT MANAGEMENT About FTS ► European presence: Offices in The Netherlands, Bulgaria, Russia, Ukraine and associated companies in Poland and Hungary ► Trusted system integrator: 250+ customers in 20 countries ► Deep IT expertise: Successful implementation projects of Microsoft Dynamics AX/NAV/CRM, Deltek Maconomy, M- Files and Microsoft Power BI ► Strong team of professionals: 50+ IT consultants and developers
  • 33. DYNAMIC CONTENT MANAGEMENT About M-Files ► Developed by Finnish-based M-Files Corporation ► M-Files Corporation is Microsoft Gold Partner for Application Development ► Powerful, metadata-powered enterprise information management (EIM) and document management system ► Designed in accordance with ISO, FDA, EU GMP, HIPAA standards ► Ranked as one of leading ECM/EIM solutions by Gartner, Forrester Research and Nucleus Research ► M-Files solution is used by more than 4500 customers in 100 countries worldwide
  • 34. DYNAMIC CONTENT MANAGEMENT Recognition of M-Files as one of ECM-market leaders “M-Files is unique with its strong metadata-centric approach to enterprise information management.“ The Forrester Wave™ Report ECM Business Content Services, Q3 2015
  • 35. Any questions? Please contact us: Artem Shpachenko Business Director FTS Group Email: ashpachenko@fts-eu.com Web: www.fts-eu.com