Mobile engagement with Aruba Beacons and the Meridian Mobile App Platform

1. #ATM15 |
Mobile Engagement with Aruba Beacons and
the Meridian Mobile App Platform
Nick Newton
@ArubaNetworks

2. CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved2#ATM15 |
Agenda
• Meridian Mobile App Platform
• Aruba Beacon
@ArubaNetworks

3. 3 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Target Audience
Business Partners to IT
(e.g. Marketing, Business
Development)
Mobile Engagement Sales 101
Target Customer Type
Public Facing Enterprises
with more guests than
staff in their venue
Target Budget Center
Mobile app development,
customer engagement
and advertising
Target Partners
Aruba resellers with
experience in public
venues & mobile app
developers

4. 4 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Mobile Engagement Trends
80% of the world
owns a mobile phone.
And we’re using them
in the venues we visit.
52% of companies worldwide
intend to implement location-
based mobile marketing by
2017 (up from 27% in 2013).

5. 5 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Improve patient
satisfaction & free up staff
for critical needsHealthcare
Increase revenue from
concession stands &
improve fan experienceStadium /
Arena
Challenges & Opportunities
Avoid frustration for
wayfinding & increase
advertising revenueAirports /
Malls
Avoid shopper
abandonment & increase
sales per visitRetail
Prevent poor online
reviews & improve loyal
customer satisfactionHospitality
Differentiate against other
venues & offer value
added servicesConvention
Centers

6. 6 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Mobile Engagement Inside Venues
Way-Finding
Push Notifications
Indoor turn-by-turn
directions
Time & location
relevant messaging
Guest Wi-Fi Secure and customized
network access portal

7. 7 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
High Density Wi-Fi with Aruba 802.11ac
68,500 Seats
1,200 APs
Silicon Valley, USA
Opening Game Stats
• 3.3TB data transfer – more than
the last Super Bowl
• 7,800 instant video replays on
the Levi’s Stadium app
• > 18,000 active Wi-Fi users
• 3.1Gbps peak data rate
“Breaking down Levi’s Stadium:
Wi-Fi is best in show”
Stadium Tech Report, September 2014

8. 8 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Meridian Platform for Indoor Content & Maps
• Cloud-based platform for
content management
related to indoor points
of interest
• Integrated indoor
mapping tool to enable
location based mobile
engagement

9. 9 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Improve Existing Apps with Meridian SDK
• Levi’s Stadium app
integrates Meridian SDK
• Location services powered
by 1,000+ Aruba Beacons
• 2,100 food orders with the
app during the first game
“What VenueNext* has
created is unprecedented in
the world of sports.”
Al Guido, COO, San Francisco 49ers
(*) http://www.venuenext.com

10. 10 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Mobile Engagement with Aruba
- White-label or custom
- Active Wi-Fi
Connection Not Needed
Meridian-Powered
Mobile App
Self-registration, app delivery,
personalized advertising in
the browser
ClearPass Guest
Aruba Wi-Fi
Meridian App Platform
Location-based
and personalized
content for apps
Aruba Beacons
Blue dot directions &
notifications based on
real-time position.
ClearPass Guest
prompts download of
Meridian-powered app

11. 11 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Bluetooth vs. Wi-Fi for Device Location
• Wi-Fi is not reliable for
location services but is
required for business
analytics
• Bluetooth Low Energy
(BLE) is required for
location services such as
the indoor blue dot &
zone based push
notifications

12. 12 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Aruba Beacons for Real-Time Indoor Location
• Compatible with iBeacon API
• Less expensive than other
hardware approaches
• Excellent accuracy (<1m) and
low latency (<2sec) for
wayfinding/notifications
• Site-survey tools and remote
monitoring to help IT pros

13. 13 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Comprehensive Tools for Beacons
Deploy using one
of the two options
•
•
Position inside the
indoor map
•
•
Use the Meridian
platform to manage
•
•
•

14. 14 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
How Does Aruba Wi-Fi Help Manage
Beacons?
1.
Aruba USB Beacon
plugs into an Aruba
Wi-Fi access point.
2.
Aruba AP communicates with
battery-powered beacons
and Meridian cloud via Aruba
Controller or Instant AP.
3.
Customer edits Aruba Beacon
details from within Meridian cloud
editor, and edits are broadcasted
to the Aruba beacons.

15. 15 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Meridian App Developer Zone
• Dedicated developer
zone with free access to
SDK download and FAQ
• App developers can
support multiple
customer accounts
• Dedicated support team
for app developers using
the Meridian SDK & CMS
http://www.meridianapps.com

16. 16 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |
Product Summary & Availability
Meridian App PlatformClearPass Guest
Aruba Wi-Fi SoftwareBeacons with SDK

17. THANK YOU
17#ATM15 | @ArubaNetworks

18. 18#ATM15 | @ArubaNetworks