Apohan is a start-up into consulting services for success-based strategic transactions to SMEs through disruptive, cost-effective, scalable, first-in-the-world, emerging-technology-enabled EquityTech platform.
2. APOHANTM
Apohan: An EquityTech Platform
19-Oct-21 2
1. A cursory glimpse of the company
2. Vision & mission statements
3. Addressable target market
4. What problem does our platform solve?
5. Relative attractiveness of SMEs for equity investment
6. Ecosystem of transaction stakeholders for a scalable business model.
3. APOHANTM
Apohan: A cursory glimpse of the company
19-Oct-21
What is our business?
•Introduction: A 2.5 years old B2B
EquityTech start-up in Pune, India.
•Service portfolio: Long-duration
success-based transactions, mid-duration
strategic services, hourly counselling
services
•Flagship services: Equity funding for
growth & turnaround; share transfers
•Target market: Scientifically,
systematically & thoroughly screened
SMEs, No start-ups, No large companies.
•Excluded services: No statutory or
registered services. No brokerage, No
SAAS, No IB, No Buy-side advisory
• Founders’ background: ~240 strategic
transactions, ~250 IT-enabled
infrastructure projects, 1500 SMEs
Mission Unicorn: Modus Operandi
• Uniqueness: World’s 1st & only
strategic transaction delivery platform!
•Deal origination: Massive deal
origination through inbound marketing
strategy
•Efficiency: Elimination of underserving
SMEs & irrelevant investors at the
earliest signal.
•Technology: 95% automation of input
gathering, output generation &
dissemination.
•Profitability: Process standardization,
trained low-cost HR
• Scalability: International replication,
more varieties of transactions, strategic
services, wider target market
What is the progress?
•Product: 16-member team
working to ready the MVP by Dec
2021.
•Revenue: 5 existing contracts,
11 hot leads, 5.22 cr (USD 0.75
Mn) order book, 192 active
leads, 900 MSMEs surveyed
•Investments: Friend & family
investment of 50k USD from UK in
Oct. 2020; 18k USD PS in Aug 2019.
Industry
Disruptions:
Equity to play major
role in SME growth
story
Suppression of the broker
chains
High deal success rate
due to end-to-end
services
Fair investment contracts
& valuations
3
4. APOHANTM
Apohan: Vision & mission statements
19-Oct-21
Vision
To become the world’s largest &
most reputed strategic advisory
delivery platform for the SMEs.
Mission
To close 100 transactions /day
through online automated
strategic advisory services
platform for SMEs within the
first 15 years from
incorporation.
• Corporate Governance: Everything else &
everyone else follows!
The supreme
principle
• Excellence through technologies, prosperity
for all stakeholders, wealth creation for
clients, organization first
Organizational values
• Synonym for 100% transaction success, first
recall for SMEs, repute for fairness, all three
levels of deal success, India’s prided brand
Brand Apohan
• Mentoring of technocrat promoters on
equity, filling in vacuum of strategic
departments in SMEs
Custom
Requirements
• Competence in strategy, corporate, finance,
contracts, transactions, no second
dependencies for SMEs
One-stop solution
4
5. APOHANTM
Addressable Target Market (India): SME Equity Funding Advisory
Micro (<0.7)
Small (>0.70, <7.0)
Medium (>7.0, <35)
Mid (< 35)
Large
Mega
19-Oct-21 5
Revenue Range of Target Businesses:
(Revenue in USD Mn)
63,000 k = Universe of MSMEs
3,780 k = SMEs to be
screened
200 k = SMEs to be served
pa
30 k large companies
(Tn INR )
Industry 2016 2019 CAGR Credit Share
Micro 3 4.3 13% 7.33%
SME 7.5 10 10% 17.04%
MID 4.8 5.5 5% 9.37%
Large 34.1 38.9 4% 66.27%
Overall 49.4 58.7 6% 100.00%
Target business count
Businesses (India alone)
Unmet SME funding demand = 6,250 Bn. Loans Rejected = 465 Bn. Loans not applied ~ 2000 Bn
Qualified Unmet Equity Demand = 298 Bn (2017 Stats); Consulting fees: 6 Bn to 20 Bn per annum
Credit off-take pattern of the Banks
6. APOHANTM
Supply Side: Attractiveness of equity investment in SMEs
19-Oct-21 6
• Non-negotiable investment contracts
• No control of management
• No representation in the Board
• Less visibility of business affairs
• High overheads, compliances
• Difficult transformation, inflexibility
• Limited growth scope
• No application of investor skills
• High valuation multiples
• Wild price fluctuations
• High liquidity
Listed companies
• Highly custom investment contract
• Substantial control of management
• Representation on the Board
• Visibility of the business affairs
• Very low overheads, lower compliances
• Easy transformation, new initiatives
• High growth on low base with funding
• Synergies: tech. promoter + fin. investor
• Attractive valuation multiple, listing gains
• Peace of mind – No random price fall
• No liquidity
SMEs
For ticket size between USD 2 Mn to USD 50 Mn, equity investment in a “well-screened-SMEs” is a much
better option than investing in listed companies or start-ups.
7. APOHANTM
Business Opportunity: What problem does our business solve?
19-Oct-21 2
Funding culture: Poor funding practices
•No funding beyond internal accruals & debt
•Fund unavailability = financial unviability
•Control mania at the cost of growth/net-worth
•Finding an investor =?#%*&^%= deal done?
Funding regulation: Complex process
•Lengthy corporate process
•Many internal & external approvals needed
•ROC fees & stamp duty/overvaluation taxes high
•Very difficult to change legal form of business
•Compliance documents not useful for deal
Funding market: None or Unorganized
•No idea in SMEs on advantages of equity over debt
•No organized third-party equity market for SMEs
•Excessive risk perception than real business risk for SMEs
•No SME screening mechanism for investors
•Failed partnerships due to poor or no contracts
Funding Preparation (SME): No documents, clarity
•No strategy, finance, corporate depts. to support transaction
•No operations or transaction documentation
•No idea of right consultants, T&C, scope, deliverables
•Faith in brokers/compliance firms for 100% delivery process
•No provisioning for time & cost
Funding Entities: No capacity to screen/process
•No infrastructure & time to screen & approach potent SMEs
•No timely, sufficient communication of NoGo criteria
•Insistence on unequal T&C, control & rights
•Misconceptions about SME exit & investment liquidity
•Less willingness to pay consulting charges to invest money
Funding consultants: No consulting infrastructure
• No ability to educate SMEs & originate deals
• No ability to filter investment-worthy SMEs
• No working capital for success based deals
• Domain/compliance firms don’t have 360o deal expertise
• Unscientific delivery process resulting in 99.9% deal failure
Opportunity: An absence of a reliable, economical, speedy, mass-serving strategic transaction
consultancy infrastructure to meet gap between potent SMEs & low-ticket investors.
8. APOHANTM
Platform Development
19-Oct-21 8
1. Overview
2. Business process
3. Overview of the web-app
4. Solution architecture
5. Development stages – progress so far
6. Key team members
7. Tech. team
8. Our advisory panel
9. Strategic transaction
10. Competitors and differentiators
9. APOHANTM
Salient Features of Platform
Our platform takes care of complex permutations & combinations of the various types of users working
on multiple assignments, representing either side, etc.
A refined ecosystem of all
transaction sides, organizations,
roles: i.e., SMEs, investors, consultants,
brokers, experts, etc.
Automatic generation of evaluation
matrices, dashboards, databases &
draft documents & communication
templates: To shorten the timeframe
of transaction
Automatic data collection for
screening SMEs (BD) & preparation
of docs (Delivery): Account
Aggregator, web-crawling, AI to meet
all information needs of the investors
Marketing sub-domain for inbound-
marketing strategy: The portal would
work on awareness about equity,
misconceptions & transaction process of
equity funding
19-Oct-21 9
10. APOHANTM
Consultant
Appointment Phase
•CMS Module –
Inbound
Marketing
Strategy
• Awareness on equity
• Removal of
misconceptions
• Education on
transaction process
•BD Module
• NDA (Business -
Apohan)
• Client information
form
• Counselling
• T1 B1 T2 B2 process
• Consulting proposal
• Consulting contract
Inception Phase
• Problem/Aspiration
detailing
• Profile of seller
• Timeline & budget
for process
• Study of business &
internal documents
• Study of strategic
options
• Selection of deal
structure
• Inception
report/CIM
• Future business
plan
• Financial model &
valuation
Investor
Identification Phase
• Desired profile of
investor
• Investor selection
criteria
• Shortlist of
investors
• Preparation of
teaser
• Invitation of
interest from
prospective
investors
• NDA (business &
investor)
• Mobilization for
data room
• Investor’s due-
diligence
• Plant visit
Detailing Phase
• Term-sheet
• Financial
negotiations
• Commercial
negotiations
• Appointment of
compliance
professionals: CS,
CA, lawyer,
statutory valuer
• Selection of non-
strategic experts:
Engineering, market
• Seller’s detailed
due-diligence
• Modifications to
term-sheet
Closure Phase
• Draft investment contract
• Price & contractual
negotiations
• Corporate process
• Creation of escrow account
• Execution of investment
contract
• Fund transfer
• Payment of success fees to
consultants
Integration phase
• Handholding by
consultants
• Not Directly
Related to Apohan
• Secretarial
compliances
• Accounting
compliances
• Taxation
compliances
• FEMA compliances
• Business specific
compliances
• Integration of
businesses
• Achievement of
objectives of the
transaction
Platform: Transaction process
A strategic transaction ideally may require 15 types of professional skills, study of 375 types of existing operational
documents in a company from across 30 mutually exclusive departments or functions, preparation of around 25 new
transaction documents apart from huge communication with a wide variety of stakeholders. A complex transaction for
large company is daunting & not standardizable!
The task of making a platform for SMEs is challenging but SME transactions relatively simple & standard!!
19-Oct-21 10
11. APOHANTM
What is needed? Who needs?
• Funding/transaction
• Strategic, corporate,
financial, contracts
• Societies & coo-op, NGOs,
Govt./ Multilaterals,
proprietorships, LLPs, etc.
• Companies
• Micro, early start-ups, large,
mega cap, blue-chip, MNCs,
etc.
• Small, medium & mid-size,
small cap
In which form?
• Debt, grants, CSR, gift, schemes,
benefits, exemptions
• Equity, convertible, mix
• Acquisitions
• Working capital, diversification,
capacity expansion, new projects,
new products/ services, new
markets/ geographies, vert./ hori./
lat. integration, etc.
• Lok Adalat, DRT, DRAR, unviable
business, business under
liquidation, corrupt business
• Working capital shortfall, bank
NPA, business restructuring,
SARFAESI, asset reconstruction,
CIRP under IBC, ownership &
control disputes, viable loss
making business
Instruments
Growth
Turnaround
• Consumers, NGOs,
government, investor
funds, start-ups, traders,
consultants
• Businesses
Entities
Legal forms
• Banks & NBFCs, AMCs
(MFs or ARCs), PMS
Funds- (pension, PF,
insurance, hedge), etc.
•Seed, angel, SAFE, sweat
equity, ESOPs, HNIs, NRIs,
family offices, FDI, etc.
Investors
• MNC advisory companies, Big 4
advisors, buy-side investment or
merchant banks, domain firms –
(CA, CS, law), debt consultants,
etc.
•Transaction advisors, strategy
advisors, management
consultants, SME counselors,
online equity funding delivery
platforms.
Service Providers
For what purpose?
What we do? Whom we resemble? Who are in our ecosystem? What we don’t do? Whom we don’t resemble? Who aren’t in our ecosystem?
• Operational transactions, bonds/
debentures issue, credit fund, ECB
• Asset sale, slump sale, share
transfer, transfer of securities,
buyback, rights, bonus, private
placement, SME exchange, FDI,
preferential allotment, IPO, ADR,
GDR, Inst. Equity, liquidation,
recovery, M&A, demergers,
schemes, restructuring, equity or
contractual JVs, etc.
Transactions
Sizes
Viability of the model: Correct choice of types of clients, their legal types, sizes, investment
instruments, transactions, purposes, investors, consulting services is must!
19-Oct-21 11
Consulting Services
Funds
Platform: Ecosystem structure
12. APOHANTM
19-Oct-21 12
Users Entity structure Input methods BD Phase Delivery phase Delivery phase Databases APIs Features
Sell-side Individuals Input tools Input information Input information Output information Internal Transactional User
experience
SME (Client) Promoters Autofill T1- Standalone soundness Secretarial Stakeholder structure SMEs Virtual data rooms User assistance
Apohan Mkt Shareholders Company website B1 - Readiness for process Strategic Deal structure Strategic investors Deal databases Customization
Compliance
professionals
Directors Account aggregators T2- Reasonability of offer Projects CIM Financial investors Brokerage platforms Scalability
Experts KMP LinkedIn B2- Consulting T&C Financial Investment schedule Associates Account aggregators Security
Brokers Employees Prescribed websites Output information Marketing Financial model M&A Consultants IdentificationTech Reliability
Buy-side Influencers Web crawling Go-NoGo decision Operations Business plan Compliance firms Anonymity Performance
Investors External stakeholders Document upload NDA Procurement Risk matrix Experts Discussion forum Compatibility
Buy-side advisors Organizations Direct typing Proposal R&D Teaser Brokers General Interpolability
Apohan delivery Shareholders Speech-to-text Consulting contract Contracts Investor list Public Workspace Administration
Compliance
professionals
Controllers Robochat HR Offer structure Opportunities Calendar Access control
Experts External stakeholders Audio files IT Term-sheet Deals Virtual meeting Privacy
Brokers Video files Legal Investment contract Events Massmailer Multi-device
Apohan call centre Opportunity list Assignments Payment gateway SEO
Platform: Overview of the web-app
The platform has two modules: BD & Delivery.
There is high traffic & low analysis in BD module, low traffic & high work in delivery module!
13. APOHANTM
Platform:
Forms
19-Oct-21 13
BD Forms Specific BD Forms
User Details Requirement
Details
Organization
Details
Attractiveness of
business
Team Details Readiness for
transaction
BD Assignment
Details
Offer to investor
Document List Consulting terms
details
Administrator
Page
GoNoGOHold
Decision Matrix
Delivery Corporate Forms Technical Forms Support Function Forms
User Details
Business Group
details Project Plan, Management Administration
Organization Company secretarial Plant, Facility details Human resources
Team Details Shareholder' details Business licenses Information Technology
Assignment Directors' details Design & engineering Funding
Administrator Creditors' details Procurement, SCM Finance & Accounts
Business Alliances
Products, services &
projects Investments
Corporate mgmt. Production, Operations Legal & contractual affairs
Compliances Repair & Maintenance Knowledge Management
Strategic transactions Marketing Public relations
Risk Management BD& sales Liaison
International
business Distribution channel Industry Memberships
Business strategy Technology & R&D Charity
Investment decisions are information intensive.
The forms are sector agnostic & have a lot business logic.
14. APOHANTM
Platform: Development: Progress
19-Oct-21 14
Choose a Fintech
niche
(Done)
Deal with
compliance
(Done)
Features
consideration
(Done)
Make a project
team
(Done)
Design
(Ongoing)
Coding
(Ongoing)
Testing
(Ongoing)
Develop an MVP
(Ongoing)
Quality Analysis
(Not started)
Deployment
(Not started)
Maintenance
(Not started)
Solution Architecture
Front end : React JS + Yup + Frappe, Backend : Laravel, Database : Postgresql, OS :
Linux, Server : NginX
(All opensource)
16. APOHANTM
Platform: Key team members (1/2)
19-Oct-21 16
Web-app Project manager : Siddhi
Walunjkar
Bachelor of Technology, Computer
Science Engineering, VIIT Pune.
Technical Knowledge – AI, ML,
Salesforce, Business Intelligence, Soft
computing.
Technical lead : Kaivalya Kabadi
Bachelor of Technology, Computer
Science Engineering, VIIT Pune.
Technical Knowledge – AI, ML,
Salesforce, Business Intelligence, Soft
computing.
Internal subject matter experts :
Strategy, corporate, finance, contracts,
transactions, business experts: Arun,
Shailesh, Pavan, Deepak, Vaibhav, Rohit,
Tejashree, Shrihari.
17. APOHANTM
Platform: Tech. team (2/2)
19-Oct-21 17
Internal
business
experts
Arun
Joshi
Shailesh
Waghmare
Vaibhav
Kadam
Rohit
Kurapatti
Shrihari
Karandkr
External
Consultants
Kamlesh
Waghmare
Apohan’s
developers
Siddhi
Walunjkar
Kaivalya
Kabadi
Solution
provider side
business experts
Atul
Kulkarni
Vendor side
business
experts
Aniket
Katade
Subhash
Tatale
Tushar
Deshmukh
Sanket
Swami
Ritesh
Choudhary
Developer
side mentors
Vivek
Deshpande
As per our plan, the Platform MVP will be ready by Dec 2021.
Technologies
used
-
Front
end
:
React
JS
+
Yup
+
Frappe,
Backend
:
Laravel,
Database
:
Postgresql,
OS
:
Linux,
Server
:
NginX
(All
opensource)
18. APOHANTM
Platform: Our advisory panel
19-Oct-21 18
• Founder and CEO
• Paradiso Software
Solutions, Pune
• Education -
• Harvard Business School
• Expertise -
• Developed one of the top
ten LMS systems globally.
• Global clientele
• Unique product reputation
• 6 year bootstrapped
successful startup.
Sachin
Chaudhari
• Co-Founder
• Richmond Value
Partners, Virginia,
United States
• IBM
• Engineering Leader (7.5
years)
• Expertise -
• Created algo-based
money management
application.
• Expert in spanning
React, Node, Python,
Java, etc.
Deven
Tasgaonkar
• Associate Director
• Cognizant, Dallas/ Fort
Worth Area
• Lead Software Engineer
• Pier 1, Dallas/ Fort
Worth Area (3 years)
• Education -
• Bachelor’s degree in
Mechanical
Engineering, College of
Engineering, Pune.
Nitin Khanna
• Founder, CEO
• AIBAVA Technology
Solutions Pvt. Ltd.
( focuses on AI for social
and future needs)
• Expertise -
• Experience delivering
projects/program worth
12000 Person days
(approx.) / 14 Million
USD (approx.) with multi
location, multi
nationality team
Kamlesh
Waghmare
We have a total 20–22-member strong mentor panel of promoter friends for assistance in
various application development aspects.
19. APOHANTM
Apohan: Other Business Details
19-Oct-21 19
1. Competition
2. Revenue model
3. Planned future services
4. Achievements, Work-in-progress
5. Traction
6. Promoter profile
7. Investment requirement details
20. APOHANTM
Platform: Competitors & differentiators
19-Oct-21
Main competition: Pseudo-brokers, auditors, brokerage platforms. Strategy consultants typically don’t
serve SMEs. In online world, the world hasn’t evolved beyond brokerage SAAS.
Aurigin
Beamsmart
Business for sale
CapitalIQ
CBA network
Crunchbase
Enrich advisors
Enterslice
i2i funding
I-deal networks
India network
Kapso
MergerDomo
Mergermarket
Smergers
Techstarts
• Key difference:
• Apohan is the world’s only & first transaction delivery
platform!!
• Out of around 2150 Indian fintech start-ups, 2140 are into
payments, lending, insurance, compliance, regulation, etc.;
• Most equity platforms are into virtual data room (VDR), deal
database & brokerage, hence never unicorn!!!
• Differentiators:
• Brokerage platforms are inefficient & chaotic
• There is no transaction delivery obligation.
• Anybody & everybody becomes broker to share the
commission.
• Customer experience is from high hope to high anxiety to high
disappointment.
• They can’t become a unicorn due to negligible revenue!!
20
Brokerage SAAS platforms
21. APOHANTM
Revenue model
19-Oct-21 21
The total realization from a single transaction ranges from USD 80k to 400k.
This is a highly profitable business, if done “efficiently” & “using technologies.”
Transactions (1/3): Mobilization fees:
• Advance fees (Range USD 1.5 k to 15 k) per assignment.
Transactions (2/3) Milestone based fees:
• Deliverable based telescopic fees for 6 milestones: (Rs. USD 1.5k to 4k lakh
per milestone)
Transactions (3/3): Success fees:
• 2 to 12 % of transaction value depending upon ticket size & complexity of
transaction. (USD 70k to 350 k)
Time based transaction enablement strategic services (1/1):
• Typically, 2-3 months advisory work @10k USD per man-month
Counselling & training on transactions (1/1):
• Hourly charges for strategic decision making, 1-to-8-hour service, USD 100
per hour.
22. APOHANTM
19-Oct-21 22
1. Sale of strategic assets
(or slump sale/ business transfer)
1. Sale of shares or securities
2. Issue of equity instruments for growth
or turnaround
3. Issue of mixed instruments
4. Issue of convertible instruments
5. Transactions with existing stakeholders –
Buyback
6. Transactions with existing stakeholders -
Rights issue
7. Transactions with existing stakeholders -
Bonus issue
8. Transactions with existing stakeholders -
capital withdrawal
9. Private placement
10. Preferential allotments
11. Mergers and acquisitions, demergers
12. IPO, SME exchange
13. FDI, India entry strategy
14. Overseas Direct Investment (ODI).
15. ADR, GDR
16. Issue of debt instruments, bonds,
debentures
17. External Commercial Borrowings (ECB),
FCCB, FCEB
18. Liquidation, recovery
19. CIRP under IBC
20. Business restructuring
21. Financial restructuring
22. Joint ventures (incorporated and
contractual)
23. Succession planning
23. Management outsourcing
24. Financial & operating lease
25. License, royalty,
26. Franchise
27. Sub-contracting
28. Project finance
29. Bid management
30. PPP, EPC
31. PMC, AMC
Strategic transactions Capex Transactions Operational Transactions
Business Transactions
Product Expansion: Future Strategic Transactions
From current 2 transaction services, Apohan plans to undertake one major platform automation initiative
& one major new transaction service every year after MVP.
23. APOHANTM
Achievements & Work-in-progress
19-Oct-21 23
Achievements Work-in-progress
Highly refined systems, processes, policies & documentation Mobilization of 16-member platform team
All desirable registrations & compliances in place. Development of EquityTech platform by Dec 2021
80% operating costs financed through revenue. 85% progress on first offline success
Angel investment through FDI obtained. Implementation of technology plan
Offline transactions used for platform templates. Angel/ VC funding for decent MVP being sought
Own WhatsApp network of 1000 M&A professionals. Identification of CTO for leading platform
Knowledge database of 65K files prepared. Branding campaign/ SEO/ SEM
2000 A4 page marketing website developed. SME Industry events for business promotion
~10 industry sessions carried out in chambers of commerce. HR rollout
Substantial traction obtained from client side. CTO/director being recruited
Very high-quality vendors developed. Business/investor databases/subscriptions being procured
The company finances 80% of operating expenses except director salaries.
It is ready for making final platform, HR rollout, marketing launch & VC investment.
24. APOHANTM
Traction
Sr. No. Category Count
Value
(in INR Lakhs)
Value
(in USD Mn)
1 All historic BD prospects 1200 Not Applicable Not Applicable
2 Prospects studied in detail 948 Not Applicable Not Applicable
3 Active leads (Success + Retainer) 192 ~43104.00 ~58.60
4 Hot leads (Success + Retainer) 11 ~1863.00 ~2.50
5 Contracts (Success + Retainer) 5 ~522.00 ~0.75
6 Closures (Success + Retainer) 0 0.00 0.00
7 Enablement (Time based) 2 ~13.00 ~0.017
8 Education (Time based) 5 ~1.00 ~0.0014
19-Oct-21 24
The existing traction has been created without any external funding. The company can grow
exponentially after the first success or investment.
25. APOHANTM
Founders’ profiles
19-Oct-21 25
Arun Joshi, Founder & Director, Delivery
Profile: 22 years of experience in the transaction
advisory, M&A; management, financial, corporate,
strategic roles with the most prestigious companies of
India.
Companies: Worked in RIL, GAIL, CRISIL,
PricewaterhouseCoopers (PwC), Isolux Corsan, Delhi
Integrated Multi-Modal Transit (DIMTS), Bluestream
Infrastructure
Sectors: Engineering, chemical, construction, energy,
transport, IT-eS, social infrastructure
Domains & functions: Business strategy, company
secretary matters, financial models, business contracts,
transaction advisory
Education: BE (Mechanical) from College of
Engineering, Pune (COEP), MBA (International Business)
from Indian Institute of Foreign Trade (IIFT), New Delhi,
LinkedIn-Profile:
https://www.linkedin.com/in/arunjoshiapohan
Shailesh Waghmare, Co-founder & Director, BD
Profile: 20 years experience in business strategy, P&L
management, marketing, business development and
sales. Led a team of up-to 200+ members. Built three
organizations, grounds up into sustainable businesses
that are now at next stage of expansion and investment.
International experience of Australia, Africa & UAE.
Companies: Onicra, AVTEG Pvt Ltd, Hope Technologies Ltd,
Supertech Solutions Ltd, Fifth Quadrant Designs, etc.
Sectors: MSME, IT, banking, credit rating, infrastructure,
education and training
Domains & functions: Sales & marketing, business
management, business strategy, business alliance
management, project management.
Education: BSc (Electronics), PGD (Industrial
Instrumentation and Information Technology) from CED
Technology of India, GOI (CEDTI), MBA (Marketing and
Financial Management)
LinkedIn-Profile:
https://www.linkedin.com/in/shaileshkw
.
.
26. APOHANTM
Investment requirement & related aspects
19-Oct-21 26
Cost Head
Normal
Growth
Rapid
Expansion
Past liabilities 0.00 0.02
Human resources 0.08 0.12
Marketing expenses 0.01 0.05
Platform -Capex 0.06 0.12
Platform - Opex 0.01 0.02
Other 0.04 0.07
Total (Mn USD) 0.2 0.4
Total (INR Cr.) 1.5 3
Our Fund-raising Philosophy:
• Apohan management is growth oriented & not control
oriented.
• Any executive directors, if appointed by investors, must
be competent to discharge the duties.
• There would be no dilution of our corporate objective
which in brief is as follows: “Not to let the deserving SMEs
in India fail purely due to funding problems”
• There should be no restrictive investment contract
clauses till the internal accruals/loans are sufficient to
fund growth.
• Conversion of 12.00 lakh (17k USD) loan of Sachin Jadhav
to equity, sweat equity issue to Shailesh Waghmare, co-
director.
As such, it is a multi-phase growth story. However, the minimum viable investment is around USD 0.2
Mn & the current ability of the management to fruitfully deploy maximum amount is 0.4 Mn USD.
For the “screened” SMBs, unlike the general perception, technical, operational, technological, projects, markets, clients & profit aren’t any issues. It is the absence of internal departments, policies & knowledge of right consultants that is the main culprit.
Regulatory plus – Non-public equity is least regulated
Investor choice: High risk appetite, high expectation of return, high term of investment, knowledge of business – at least partial