3. Genesis of heartisans
• Heartisans is perhaps one of the first brands in India that aims to
explore the full potential of travel souvenirs. Here is a window that
is available for people across the board to purchase and display a
piece of their travel memories at pocket friendly prices.
• For as low as a dollar you could get pens with aboriginal art prints.
The London Underground is available for 5 pounds on a table
cloth. Cities and memories enter living rooms with tangible ease.
Arun sensed this convenience and reach was amiss when it came
to showcasing India.
• Young engineers heading back home from cities where they work
need options beyond expensive silk sarees and sandalwood
perfumes to gift their loved ones. It was time foreign tourists
moved on from expensive artefacts, shawls and carpets that is
tough to transport too.
• All countries have a past, a history. However, what makes India
click on the global arena has more to do with the present.
Dabbawalas of Mumbai and the IT revolution are as much this The inspiration – An
nation's pride as our ancient architectural marvels. The Metro
Network in Delhi and Kolkata is an important ingredient of India's Australian souvenir shop
urban development. There are countless such facets of this
beautiful country that are contemporary and refreshing that
needs to be told to the world. The potential of contemporary
Indian souvenirs seemed endless.
4. heartisans merchandise
• heartisans is an artist's diary of the world around us. It is a
heart crafted collection of graphics - witty and brief - that
can be printed on t shirts, coffee mugs, caps, aprons, key
chain that is pocket friendly and light on the luggage.
• heartisans gives you a platform like no other to showcase the
pride you carry about your hometown.
• The idea was not to turn a blind eye to the issues that hold
back the largest democracy from meteoric rise either.
Messages on child labour, global warming, low voter
turnouts and arm chair politics also has requisite
representation in the range.
• So what are you waiting for? Wear your city, carry memories
of any place you visited or express your support on a
relevant issue on vibrant media.
• Visit www.dilsebol.com/heartisans to see how diversity can
be fun. There will be periodic additions. So keep coming back
as there is something for everyone.
Couple of heartisans designs
5. The journey so far……
• In a span of three months, since inception in
October 2009, heartisans was launched
commercially through the online channel
through its association with dilsebol.com, a
pioneer customised merchandise portal in
India. This enables customers to choose the
medium of display for their favourite designs
and get it door delivered in just a few days.
• heartisans opened its first store in
Rajarajeswari Nagar in Bangalore around the
same time.
• A two day sale at one of the premier IT
companies in Bangalore in January this year
drew rave responses and set the momentum
for the foray into commercial retail space.
heartisans store (above) and image from
the two day sale at a corporate campus
6. The journey continues
• Heartisans had a brief yet eventful exposure at Rex
Fashions, Velachery. It was wonderful for a start up to be
displayed alongside well established brands like Proline,
Nike, Lee, Levi’s etc.
• heartisans had a rack at Landmark, Forum Mall,
Bangalore for some time where the cosmopolitan
customer profile was really appreciative of the concept
and the media of presentation on offer.
• There is a presence at Landmark, ChennaiOne Sez, The heartisans rack at Rex
Thuraipakkam, where the young tech folks can buy these Fashions, Chennai
as good gifting options for their colleagues’ bitrthdays
and other events.
• heartisans also provides design-to-deliver services which
involves creating designs on a specific theme for an event
and co-ordinate for delivery of the souvenirs through
affiliated companies. A valuable relationship with India I
care ,an NGO has helped heartisans establish a foothold
in this segment.
The heartisans rack at
Landmark, Forum Mall
7. What’s the latest?
• heartisans set up a stall at the Trade Consumer
Fair in Thane between Dec 15th to Dec 20th
2011
• The response was very encouraging and the
event helped the brand reach out to a
completely new segment
• The tone of the customers changing from asking
for a specific colour to asking for specific city
based designs was a quick journey in the right
direction
• heartisans is now in discussions with a few
institutes where a similar model can be adopted
as part of a strong brand - building plan
The Thane Show
8. Future Plans – The ideal trajectory
• Plans are to take heartisans to take the next level by making
the merchandise available across the country through tie ups
with chain stores in the apparels and gifting segment.
• This brand should be the first on people’s recall as far as
celebrating Indian diversity is concerned.
• Heartisans will build relationships with inbound travel
agencies and stores located in airports as these the t shirts
and other souvenirs can really be a happy take away for
foreign tourists.
• Setting up Captive Stores at IT campuses will get the youth an
avenue to represent their roots in a positive manner. As this
is also the largest contingent of people who would be
overseas on project assignments, they could promote brand
India with this themed merchandise.
heartisans brochure
• Build a robust franchisee network with like minded individuals
who have a passion for entrepreneurship as well as India as a
brand to reckon with
9. The team and its location
• heartisans is the brainchild of Arun Sriram, a Chartered Accountant who started this venture
in 2009 after spending close to ten years in finance and audit portfolios.
• A passionate group of freelance artists from different cities have helped to make Arun’s
colourful ideas a reality.
• For any trade enquiries, please feel free to mail us at heartisansindia@gmail.com
• You can also reach Arun anytime at +91 96118 09746.
