1. Proposal for
DPMI Franchisee network building

2. Contents
Contents of the
Proposal Document
Snapshot of DPMI
Franchisee model
Project Approach
& Methodology
Requirements for the
development of
franchisee
Project Management
& Financials

3. Snapshot of DPMI

4. About DPMI
• MISSION- SKILLING INDIA
• DPMI’s vision is to be recognised as a regional and national leader in paramedical education
and training excellence and a partner of choice for National/international collaboration.
• Providing Quality Education at all affiliated centers
• Building strong partnerships
DPMI proposes to expand its network through franchising PAN India. DPMI Franchisee dept. would develop
model for partnership and would provide services towards planning and execution of the same.

5. Project Approach &
Methodology

6. Scope of Work
DPMI had two business model for establishing franchisee centres. Once the model is
established, DPMI would create a strategy for expansion through Franchising.
Phase1:Franchise
ModelDevelopment
Build a strategy and business model to
establish DPMI centers (unexplored
areas)
The business model to include the
marketing strategy, operational strategy
and the financial model for DPMI centres
The detailed approach and methodology for project is presented in the following slides.

7. Franchise Development
Program

8. II- Affiliated Learning
center Model
Our approach is based on our expertise in executing similar assignments at Head office DPMI proposes to
undertake the assignment as per the following steps:
Inception Meeting
Can use the brand name in
promotion/publicity/advertisement
Site Inspection mandatory
Project
Initialization
Infrastructure development according to
DPMI HO laid criteria
I- Franchisee Model
Phase 1:Franchisee Model Development - Our Approach
PROJECTEXECUTION
PROJECT
INCEPTION
Affiliation to two courses only
Duration of affiliation-2 yrs
 Cannot use DPMI brand name in
promotion /publicity

9. Project Initialization - Inception Meeting
DPMI franchise Sales & Marketing Head would carry out meeting with the key personnel or the Center head in order
to validate their objectives and understand their expectations. The meeting would assist in setting up a common
platform for the proposed assignment for both the teams i.e. DPMI and Center Head/Investor. The meeting (s) would
aim to achieve the following:
Discuss the projects in details
Obtain information on the investment planning details of the
franchisee
Obtain information on the expected growth viz. current
capabilities of the management/ planning.
Understand the specific goals and objectives of the
investor
Set a common platform of understanding and expectations
for the proposed exercise

10. Phase 1: Model Development - Approach & Methodology
Step 1
Application form
Processing
Site Inspection
( Concept
Development)
Business Model
formulation
Step 2 Step 3
Feasibility Study if
possble
Market Opportunity
Assessment
Building a Business
Case
Inspection committee
Team formulation
Scheduling Visit
Report & Document
Evidence submission
NOC report from
Inspection committee
If unapproved moved
to step 2
DPMI proposes the following phases for model development. The detailed approach & methodology is in the
following slides.
Clarify the objective of
DPMI
Application form along
with Fee
If approved moved to
Agreement processing
Step 4
Agreement signing by
Board
Apex board for
clearance
Execution &
Optimization
Remaining fee
deposition & Kick
off MEETING

11. CONFIDENTIAL
Project Management & Financials

12. CONFIDENTIAL
Proposed Fee Structure
Based on the scope of work, the consequent time that different team members would spend on the study and the
seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship ,
we propose the following fee structure.
Project Payment Linked
FINANCIALS FOR FRANCHISEE CENTER
Fee for Franchisee Centre site inspection INR 50,000
FINANCIALS FOR LEARNING CENTER
Fee for Learning Centre site Inspection
INR 20,000
Learning center affiliation fee
INR 1,00000 + TAXES
Fee for Franchisee Agreement fee INR 4,50,000 + TAXES
ROYALTY SHARE PER STUDENT WILL BE CHARGED AS PER THE AGREEMENT WITH CENTER

13. Franchisee Affiliation process
DPMI Franchisee Model
Existing set
up(Hospital
/Institute
Inspection of
basic layout &
Site
inspection
planning
Site
inspection
planning
Learning center affiliation process
Laboratories
set up
Physical inspection
Of site
Site / Location
not finalized
Institute`s/Hospit
al Profile
Marketing branding
planning
Institutional basic
infrastructure layout
Location selection
,Application form
Processing
Application form
processing
Class Rooms
APPLICATION FORM PROCESSISING

14. Step One
3 months prior
enrolment
Documents
checking
Main
examinationAssessment
Planning for pre
assessment
Payment of
INR 500
/student
Pre Assessment Flowchart
Step Two Step Three Step Four
Process Completed/result
awarded
Assessor
empanelment
Papers /viva
sheet screening
Result
DeclarationIf not passed
Pass
Financial Plan for Pre assessment of 30 students will cost INR 15,000
Assessor payment –INR 5000, copy checking cost INR 10
Travelling expense-INR 3000 + Misc. Expense-INR 1000
Total expenditure will cost around-INR 9300

15. Committees
Pre
Assessment
committee
Apex Committee
Academic quality
maintenance
committee
Administrative
committee
Teachers
Training
Accounts committee
Marketing & Branding committee
• Review and revise policies, norms, criteria, target number allocation,
expenditure, costs, procedures etc.
• Franchisee monitoring and assessment of center functioning
• Responsible for implementation as well as monitoring of the financial
activities of centers after & before agreement
• Implementation and monitoring at regional level
• Periodic inspection of Training Providers, quality assurance,
supervision, promotion and publicity
• Administrative
function related to
enrollment and
daily activity
• Prepare annual training plan for the center
• , publicize, manage Training centers
• support Assessing Bodies (ABs), monitor scheme
• Assess competencies of trained persons
• conduct training programs
• Assist Centers in developing standards and qualifications
• Provide counseling , training facilities, impart training, support to trainees in getting employment. Develop training
infrastructure in emerging areas. Track trainees for three months or until they get gainfully employed, whichever is
earlier. Help in proper Networking with industry for placement of trainees. Maintain accounts and ensure proper
functioning.
Advisory
Board

16. Documentation
• We have independent teams with domain expertise to work on documentation
•Copy of Agreement and affiliation
certificate
Agreement
• Receipts of all paymentsFinancials
• Marketing guidelines
• Photos - branding ,classrooms , labs at
center, event photo
Marketing
• CV along with 10th,12th,higher qualification
, Aadhar card of Center Head ,Faculties &
administrative staff, Biometric attendance
of student, CCTV recordings of classrooms
Operations
• Land/ Property-ownership, rent /lease
agreement(Valid period)
•Trust/society paper & Building layout plan.
Legal
Operation
Legal
Marketing
DPMI Head
Office

17. Critical Attributes :
Critical parameters Detailed aspects which seek concern
1. Standardization of business
model
 Business model to be followed
2. Franchisee Profile
 Franchise due diligence
 Franchisee Efforts & Objective towards the company
3. Defined process &
procedures
 Type of person given the franchisee
 Selection & recrutiment criteria
 Site selection support
 Franchise Evaluation process
 Committee structure
 Operational guidelines for Franchisee
 franchise development team
 Reporting structure
4. Payment of product dues/
Royalties
 Timely invoice raising
 Timely payment of the examination session royalties
5. Local marketing
 Local marketing
 Brand marketing on a regional/ city level
 Marketing Collaterals Design support
 Marketing action plan Planning
 Marketing action plan Execution

18. Critical attributes
Critical parameters Detailed aspects which seek concern How Francorp can assist GECS?
6. Training of
franchisee
 Pre opening support & training
 Standard operating procedures for franchisee
management as well as franchise training
manuals shall be created by DPMI HO
 Media interaction
 Press releases
 Technical training
 Business management training
 Training to the franchise manpower
 Manpower training at the Head Office
 Availability of the mandatory equipments
 Refresher training
7. Branding
 Architecture & design support
 Best practices shall be recommended
 Signage display
 Branding
 Staff & Student uniforms
8. Audit process &
Guidelines
 Franchise audit
 All Audit samples/ guidelines shall be designed by
Franchisee dept at HO. Later in the
implementation stage.
 Branding audit
 Marketing audit
 Operations audit
 Reporting audit
 Post Audit Feedback
 Timelines to be defined for Implementation

19. Project Management & Financials

20. Proposed Fee Structure
Based on the scope of work, the consequent time that different team members would spend on the study and the
seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship ,
we propose the following fee structure.
Project Payment Linked
FINANCIALS FOR FRANCHISEE CENTER
Fee for Franchisee Centre site inspection INR 50,000
FINANCIALS FOR LEARNING CENTER
Fee for Learning Centre site Inspection
INR 20,000
Learning center affiliation fee
INR 80,000 + TAXES
Fee for Franchisee Agreement fee INR 2,50,000 + TAXES
ROYALTY SHARE PER STUDENT WILL BE CHARGED AS PER THE AGREEMENT WITH CENTER

21. Next Steps
1. Submission of the Proposal
4. Both teams to decide modalities for launching the proposed project
3. Franchisee Dept will submit the legal agreement, invoice and firm timelines
2. Both teams to finalize the project timelines and commercials
5. Inception meeting with the Strategy team
The following would be the next steps for the proposed assignment between
DPMI and Center

22. Market opportunity
assessment
Review and
recommendations
Advisory
Franchisee Auditing
Conceptualizing
Training & Brand
Building
Feasibility Analysis
Business Plan
Preparation
Education quality
controlling Analysis
Franchisee search
(marketing &
recruitment)
Framing of policies
& strategy
Franchise focused services
Range of
Services