Value Proposition canvas- Customer needs and pains
IP Strategy And Management
1. IP Strategy and Management “ Transforming Innovation Into Business Advantage” Arvin Patel, JD, LL.M Global Leader, IBM Intellectual Property Strategy T: 408.962.4835 | Email: patel@us.ibm.com
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4. Innovation Central to Organizational Prosperity Growth Profitability Competitive advantage Freedom of action Influence Innovation
5. IP Drives Business Advantage Sustainable Profitability Intellectual Property Innovation Ownership Distinction Price Marketshare Direct Income Cost Influence
6. IP Central to Economic Growth & Competition “ The competition of the future world is a competition for Intellectual Property Rights” Chinese Premier Wen Jiabao Japan intends to “bring about a nation founded on intellectual property” – Japanese Prime Minister Junichiro Koizumi “ U.S.-generated intellectual property is valued at $5.5 trillion – nearly 40% of our economy.” – US Commerce Secretary Carlos Gutierrez “ US firms annually waste $1 trillion in underused IP assets by failing to extract full value through partnerships.” – Navi Radjou, Forrester Research
7. Intellectual property will become one of the key geopolitical issues of the 21 st century. Already, focus has begun to shift from protecting IP to maximizing intellectual capital, which is based on shared ownership, investment, and capitalization.
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