How to create and publish a best selling book.

1. Roadmap to Publishing your Book
Arvind Devalia

2. The ultimate dream book video!
http://www.youtube.com/watch?v=0iufhFljJkc

3. My journey – how it all started

4. Newspaper column in local
paper led to my first book

5. This first book then evolved into my
second book

6. This is where the book is today

7. My 7 Key steps for
also getting your book there

8. 1. Get clear about the vision for
your book.
• Why do you want to write it?
• What type of book will it be?
• What market are you aiming at?

9. 2. Most important – start writing!!!!
There is no such thing as writer’s
block
Just start writing and write for a set
time everyday

10. 3. Hire an Editor
No matter how good a writer you
are, your book will benefit from
expert opinion.
Your editor could also connect you
with an agent.

11. 4. Design the Book Cover
Choose your book title carefully
Hire a designer who specialises in
book design
Check out Ayd Instone
http://www.sunmakers.co.uk/

12. Back Cover is the most important

13. Back Cover – another example

14. Back Cover Content
1.Decide price – use multiple currencies
2.Testimonials – send draft to key players
3. ISBN – ideally get your own
http://www.isbn.nielsenbook.co.uk
4. Your image
5. Description of book’s USPs – why should
anyone buy it?

15. 5. Register Your Book with Neilsen
Once you have the ISBN & design sorted,
then submit your book to Nielsen
http://www.nielsenbookdata.co.uk/
Your book will then show up on Amazon

16. 6. Decide on your chosen route to
publication
3 options:-
1. Find a traditional publisher
2. Print your own copies
3. Print on Demand

17. Traditional Publisher
Pros:-
- They do the sales and marketing
- Handle all editing, printing, delivery
- Perhaps upfront fee
Cons:-
- They own the copyright
- They decide the feel, look and distribution
- You make lot less £££
- May only market for few months

18. Print your own copies
Pros:-
- Print as few or as many as you wish
- You retain copyright and control of your book
- You can easily change design and content
- You decide just what you want to do with book
Cons:-
- You have to do your own marketing
- Stockholding and delivery costs
- Some Initial investment
- Printing quality moderate but getting better

19. Print on Demand (the best option)
Pros:-
- Zero stockholding and delivery costs
- Seamless and zero involvement once set up
- You still own the copyright
- You can change your book as you wish (with
minimal costs)
- You make more £££
Cons:-
- You are on your own without credibility (initially)
- You have to do your own marketing
(which is why you are on this seminar!)

20. Print on Demand
The best Print on Demand solutions
1.http://www.lulu.com/
2. https://www.createspace.com/
3. http://www.lightningsource.com/

24. 7. Set yourself up on Amazon
This is the best place to sell
your paper books online – the
biggest and most popular
Get lots of Book Reviews over
time

26. Amazon Author’s page
This is your author hub on
Amazon – include all your
books, blog, profile etc
(now also on Amazon.co.uk)

28. How do you get YOUR book here?!

29. Simple – you just ask!
• Cold call bookstores
(I called over 200 WaterStone’s stores in a week)
• Offer store readings
(I got a national listing with Borders simply by
carrying out store readings at a few stores!)

30. Borders Brent Cross

33. Some other marketing ideas that
worked for me
• Free offer with book e.g. free coaching
offer with first book
• Bartering e.g. got NLP training course for
box of books
• Reader offers in my newspaper column

34. I have just released the ebook
version:-
http://www.GettheLifeyouLove.com

35. Viral Video for my PSR Book
which was launched in Jan 2009

36. Viral Video – Jan 2009
http://www.youtube.com/watch?v=o5ugfyMaMHY

37. An example of how top authors
launch their book
http://www.theleaderwhohadnotitle.com/
http://www.youtube.com/watch?v=BA9Qu4-b-M0

38. Good luck!
Contact Arvind Devalia
arvind@arvinddevalia.com
http://www.ArvindDevalia.com/blog

39. Let’s do the Gratitude Dance!
http://www.youtube.com/watch?v=R9z2ELaBVJY