SlideShare une entreprise Scribd logo
1  sur  19
Bets earning source
How
Influencer
Marketing
works
Generally, Influencer peoples introduce there
audience or promote using contents, the thought of
the celebrity endorsement, new tools are sorts of a
hybrid of traditional and new promoting tools, taking
and inserting it into the content-driven marketing
campaign.
Influencers need to change the minds or attract their
audiences for new things in some way.
What is Influencer Marketing
Marketers received 5~7 times in earned media value
for every $ thespent on influencer marketing – AdWeek
What works in Influencer Marketing
Most important to
consider your
approach in
influencer marketing
• Be consolidated, schedule time for
research, Plan a strategy together,
fixed a budget, keep patient and
always keep in mind - people talks
to people, not the organization.
• Develop an
Execution way
• Check whether the influencer prefers
calls or newsletters monthly/
quarterly/biannual? Plan travel
schedules to arrange face-to-face
meetings.
• Plan Public Relations schedule and
Integrate PR with the product release
schedule, connect with key executives.
Send emails, etc.
What is the stats of influencer marketing
90% of consumers trust peer recommendation
user-generated content 62% more trusted by internet
users than traditional media promotion
consumers are 70% more likely to make new purchases
referred on social media
81% of US consumers trust opinion review and
information from the blog
Consumers want more value
64% of influencers are more fascinated to say the audience recognizance that they
provide value through contents about topics they are most interested in,
while 72 % influencers state that fans enjoy more to interact with them, respond
online and give feedback directly.
Conversion drastically increase
whenever influencers share brands
through content in their industry.
Influencer Marketing uses to influence people who
already recognize and well aligned with our own
likes and dislikes, tell us that our time is better spent
on marketing.
One straightforward Rule:
Influencer Marketing means selling via Influencer
Influencer Marketing generates ROI more as
10X banner add.
Influencer Marketing isn't
just about search
someone with a huge fan
following and offering
them money to promote
any product.
You must try influencer marketing because
It’s more authentic
than a traditional
add
It’s more cost-
effective than
other traditional
marketing
channels
It’s a most co-
efficient way to
build trust with
prospects
It provides easy
access to a large
targeted audience
This is a better way to
create real-time
interaction
More sells generate
effectively over a new
target audience
It create exponential
results and provides
sharable content
76% of influencers say they are very Happy and
their audience loves them to provide honest,
real, open, funny and willing to see regular.
Identifying the right
influencers for
specific products
Finding the most
attractive
engagement
tactics
Performance
Measurement of
the campaigns
Monitor and
maintain a track of
influencer’ activity
Top 4 biggest Challenges in
Influencer Marketing
Action plan in 5 Steps
Assessment your track
Maintain performance track record of the relationships you’re building,
introductions and how they’re converting into concrete events like traffic reference
and in consequence lead, Keep continue in loop 1,2,3,4,5
5
Lay down your Plan
Influencer marketing begins with product-related target customer identification and
understanding who will be most impactive with them how to discover, estimate and
Conclusive to buy merchandise.
1
2
Maintain an Inventory
Influencer marketing is very subjective, so you’ll need an inventory for people who
produce and share social media content that impacts your business or integrity your
customer’s decision-making.
3
Monitor your track
Get feedback of your specific influencer and track their content. Ask questions—
How to start writing about what topics do they decide, importance of content
share, what is value, what preferred questions are their audience asking most?
4
Execute Action Plan
Relationships are always important so Start building relationships with positive
comments following and sharing their links on most of the social platforms, build
trust, get to know their interest, then make actions plan to work together.
78%
14%
5% 3%
Look once Which of the following forms
influencing you to make a purchase most
effective advertising campaign?
Case Studies on Influencer Marketing
Felix Arvid Ulf Kjellberg
(PewDiePie)
The most famous and important
YouTuber in the Social world –
teamed up with the makers of a
horror film set in the French
catacombs under Paris, creating a
series of videos in which he
underwent challenges in the
catacombs. It was pitch-perfect
content for PewDiePie’s 100 million
subscribers and received millions of
the views as the movie’s trailer.
Everybody won. PewDiePie
Influencer: Felix Arvid Ulf Kjellberg
Subscribers: 100 million Plus
Brand: PewDiePiew
Meghan McCarthy is a lyricist, screenwriter,
and producer lots of television shows. Her
most popular shows include 'My Little Pony:
Friendship Is' Fish Hooks '(2010), and 'My Little
Pony: Equestria Girls' (2013). She has 1.5
million subscribers on YouTube and her special
'Cartoon Voice Impressions' video made unique
which has had over 6.7 million views. Meghan
McCarthy - a one-off famous vine - she is
among one of the top Millennial influencers
and partnered with her lots of brand to
integrate their promotion into her daily
humoristic conversations. Posting on Twitter,
Snapchat, Instagram, and YouTube channel,
Meghan used to put her stamp of approval and
simply explained exactly why her fan
followings should care about the promotion.
Her posts garnered lakhs of follow up posts and
retweets, the partnership with Meghan made
more impact then like no TV commercial
campaign ever would.
Influencer: Meghan McCarthy
Followers: 2,241,734
Brand: Walmart Source: neoreach.com
FoodBeast is known for his
unique, off the beaten path teste
recipes.
FoodBeast also is known for online
food haven where you can find the
best recipes, food culture new stories.
FoodBeast teamed up the Salad to
create a delicious new recipe,
FoodBeast created the “Ranch Taco
Salad Code”, create a savory treat
using Ken’s Salad Dressing a one of a
kind recipe. Pulling in over 10,000
shares on Facebook, this creation
Bring flood of likes, comments and
landed hundreds of thousands of
eyeballs on “Ranch Taco Salad Code”.
Influencer: FoodBeast
Followers: 1,54,133
Brand: Ken’s Salad Dressing
Source: neoreach.com
Sources:
• http://www.acorninfluence.com/authentic-influencer-marketing-maximum-roi/
• https://www.semrush.com/blog/how-to-develop-an-influencer-marketing-plan-in-5- steps/
• http://klear.com/blog
• https://neoreach.com/5-creative-influencer-marketing-case-studies/
Influencer Marketing more info: Here is
the leading resource for Social Media
marketing Influencers, Best Influencer
Marketing Platforms, and Influencer
Marketing Agency and Case Studies of
Influencer Marketing, Learn More
Learn More: https://www.bestearningsource.com

Contenu connexe

Dernier

Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieKent Kubie
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 

Dernier (20)

Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 

En vedette

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 

En vedette (20)

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 

Influencer Marketing and its impact

  • 2. Generally, Influencer peoples introduce there audience or promote using contents, the thought of the celebrity endorsement, new tools are sorts of a hybrid of traditional and new promoting tools, taking and inserting it into the content-driven marketing campaign. Influencers need to change the minds or attract their audiences for new things in some way. What is Influencer Marketing Marketers received 5~7 times in earned media value for every $ thespent on influencer marketing – AdWeek
  • 3. What works in Influencer Marketing Most important to consider your approach in influencer marketing • Be consolidated, schedule time for research, Plan a strategy together, fixed a budget, keep patient and always keep in mind - people talks to people, not the organization. • Develop an Execution way • Check whether the influencer prefers calls or newsletters monthly/ quarterly/biannual? Plan travel schedules to arrange face-to-face meetings. • Plan Public Relations schedule and Integrate PR with the product release schedule, connect with key executives. Send emails, etc.
  • 4. What is the stats of influencer marketing 90% of consumers trust peer recommendation user-generated content 62% more trusted by internet users than traditional media promotion consumers are 70% more likely to make new purchases referred on social media 81% of US consumers trust opinion review and information from the blog
  • 5. Consumers want more value 64% of influencers are more fascinated to say the audience recognizance that they provide value through contents about topics they are most interested in, while 72 % influencers state that fans enjoy more to interact with them, respond online and give feedback directly.
  • 6. Conversion drastically increase whenever influencers share brands through content in their industry.
  • 7. Influencer Marketing uses to influence people who already recognize and well aligned with our own likes and dislikes, tell us that our time is better spent on marketing. One straightforward Rule: Influencer Marketing means selling via Influencer Influencer Marketing generates ROI more as 10X banner add.
  • 8. Influencer Marketing isn't just about search someone with a huge fan following and offering them money to promote any product.
  • 9. You must try influencer marketing because It’s more authentic than a traditional add It’s more cost- effective than other traditional marketing channels It’s a most co- efficient way to build trust with prospects It provides easy access to a large targeted audience This is a better way to create real-time interaction More sells generate effectively over a new target audience It create exponential results and provides sharable content
  • 10. 76% of influencers say they are very Happy and their audience loves them to provide honest, real, open, funny and willing to see regular.
  • 11. Identifying the right influencers for specific products Finding the most attractive engagement tactics Performance Measurement of the campaigns Monitor and maintain a track of influencer’ activity Top 4 biggest Challenges in Influencer Marketing
  • 12. Action plan in 5 Steps Assessment your track Maintain performance track record of the relationships you’re building, introductions and how they’re converting into concrete events like traffic reference and in consequence lead, Keep continue in loop 1,2,3,4,5 5 Lay down your Plan Influencer marketing begins with product-related target customer identification and understanding who will be most impactive with them how to discover, estimate and Conclusive to buy merchandise. 1 2 Maintain an Inventory Influencer marketing is very subjective, so you’ll need an inventory for people who produce and share social media content that impacts your business or integrity your customer’s decision-making. 3 Monitor your track Get feedback of your specific influencer and track their content. Ask questions— How to start writing about what topics do they decide, importance of content share, what is value, what preferred questions are their audience asking most? 4 Execute Action Plan Relationships are always important so Start building relationships with positive comments following and sharing their links on most of the social platforms, build trust, get to know their interest, then make actions plan to work together.
  • 13. 78% 14% 5% 3% Look once Which of the following forms influencing you to make a purchase most effective advertising campaign?
  • 14. Case Studies on Influencer Marketing
  • 15. Felix Arvid Ulf Kjellberg (PewDiePie) The most famous and important YouTuber in the Social world – teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 100 million subscribers and received millions of the views as the movie’s trailer. Everybody won. PewDiePie Influencer: Felix Arvid Ulf Kjellberg Subscribers: 100 million Plus Brand: PewDiePiew
  • 16. Meghan McCarthy is a lyricist, screenwriter, and producer lots of television shows. Her most popular shows include 'My Little Pony: Friendship Is' Fish Hooks '(2010), and 'My Little Pony: Equestria Girls' (2013). She has 1.5 million subscribers on YouTube and her special 'Cartoon Voice Impressions' video made unique which has had over 6.7 million views. Meghan McCarthy - a one-off famous vine - she is among one of the top Millennial influencers and partnered with her lots of brand to integrate their promotion into her daily humoristic conversations. Posting on Twitter, Snapchat, Instagram, and YouTube channel, Meghan used to put her stamp of approval and simply explained exactly why her fan followings should care about the promotion. Her posts garnered lakhs of follow up posts and retweets, the partnership with Meghan made more impact then like no TV commercial campaign ever would. Influencer: Meghan McCarthy Followers: 2,241,734 Brand: Walmart Source: neoreach.com
  • 17. FoodBeast is known for his unique, off the beaten path teste recipes. FoodBeast also is known for online food haven where you can find the best recipes, food culture new stories. FoodBeast teamed up the Salad to create a delicious new recipe, FoodBeast created the “Ranch Taco Salad Code”, create a savory treat using Ken’s Salad Dressing a one of a kind recipe. Pulling in over 10,000 shares on Facebook, this creation Bring flood of likes, comments and landed hundreds of thousands of eyeballs on “Ranch Taco Salad Code”. Influencer: FoodBeast Followers: 1,54,133 Brand: Ken’s Salad Dressing Source: neoreach.com
  • 19. Influencer Marketing more info: Here is the leading resource for Social Media marketing Influencers, Best Influencer Marketing Platforms, and Influencer Marketing Agency and Case Studies of Influencer Marketing, Learn More Learn More: https://www.bestearningsource.com