Ashfield Healthcare provides full-service advisory boards to pharmaceutical companies. They apply a consultative "Kinetic" approach to advisory boards that involves challenging objectives, bringing the right advisors, expert facilitation using interactive tools, and producing actionable outputs. Their methodology aims to make advisory boards strategic cornerstones that shape the client's journey. They highlight case studies where their approach led to engaged discussions, consensus on tangible plans, and implementation of agreed actions.

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Moving advisory boards forwards

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The Ashfield approach to advisory boards
Advisory boards are a staple
offering of our business; the
Ashfield group supports hundreds
of projects every year
We apply our consultancy
approach to get the best
out of your meeting
We provide a full service; by
effectively connecting our centres of
excellence, we bring everything
together so you don’t have to
CHALLENGING / DELIVERING / FACILITATING / INNOVATING / PRODUCING

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Shaping the journey
Our methodology allows our clients to look beyond the meeting shaping a
journey signposted with strategic insights through gaining the most
valuable feedback from the right advisors at the right time
Advisory boards can be and should be
the corner stones of all strategic plans
Through establishing overarching
objectives we can shape the journey
WE START WITH..... ..... THE END IN MIND

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We can bring our consultancy expertise to
Challenge objectives.
WE CRAFT BESPOKE OBJECTIVES SO THEY ARE
FIT FOR YOUR PURPOSE
They will be robust and refined effectively to ensure
achievement of your strategic imperatives and result in
a strong agenda with buy-in from all stakeholders.
WE BRING THE RIGHT PEOPLE
We use our extensive networks, proprietary tools and
research teams to profile and select the most
appropriate HCPs to engage in the process.
A NEW APPROACH…
We challenge the idea of the “top 10 Experts” and
extend traditional criteria for inclusion to ensure
objectives are achieved.
Our Kinetic Advisory Board framework
makes the difference…

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We can provide Insight support to
enhance your advisory board
Robust desk research can be
done to determine the
landscape of your therapy
area or treatments that are
available and why they are
successful. Competitor
landscaping can also include a
study of what the up-and-
coming pipeline looks like,
and how competitor products
may affect the roll-out of your
product.
Rapid online surveys can be
used with the advisors to
frontload the meeting with
opinion and perception data.
This will ensure that time
spent at the advisory board is
used in discussion and
moving forward, rather than
spent determining opinions
and perceptions.
The expert discussion from
advisory boards can often
result in changes of opinion,
due to the different
perspectives of the experts
involved.
A follow-up survey can test
this theory to see if the
discussion stimulated a
change or shift in opinion -
this can be particularly useful
when discussing a product or
barriers to uptake.
Key concepts, scientific
messages or scientific stories
that come out of your
advisory board can also be
tested in a wider target
community to determine how
they resonate with practicing
HCPs. This qualitative analysis
would ensure feedback at
both the expert and grass-
roots levels.
PRE-advisory board POST-advisory board
COMPETITOR
LANDSCAPING
FRONTLOADING
FOR FOCUS
FOLLOW-UP
FOR FEEDBACK
MESSAGE
RESONANCE

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DYNAMIC FACILITATOR
We recognise the importance of a dynamic facilitator
who has a clearly defined role which differs from the
Chair.
We provide a partner to the scientific Chair who ensures
a fluid, dynamic session engaging everyone keeping up
momentum and energy.
We ensure people engage by encouraging movement,
providing a dynamic environment for fresh thinking.
We create energetic discussion
Energy and Engagement
We know from experience, advisory boards are more effective and more enjoyable when they have an active
format!
(and compliance teams love them!)
Our facilitators have specialist skills in creating an incredibly dynamic experience and keep the advisory board
moving.
WORKING AND ENGAGED.
We bring a range of onsite tools including work-
mats, keypads, live external polling to keep the
meeting moving in the right direction.
Our bespoke tools can also provide evidence of the
input of each of the advisors for compliance reasons

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Focused delivery
Then deliver tangible outputs
OUR APPROACH HELPS YOU TO REFINE
AND REALISE CLEAR OUTPUTS
We will work with you to refine the next steps and ensure the key
messages of the Advisory Board are turned into reality
We bring focus
We provide focused guidance, our framework moves
beyond traditional “minutes” and results in tangible
plans/guidance that can be actioned

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Versatile methodology
WE CAN APPLY THE KINETIC METHODOLOGY
ACROSS A WIDE RANGE OF ACTIVITIES.

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Kinetic in action…

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Advisory board to gain insights and to
achieve a deliverable output
Energy within the meeting and beyond
THE OUTCOME
All attendees felt they had a voice/were heard,
ensuring effective collaboration, consensus on a
tangible tactical plan with agreed timelines, and
ownership and implementation of assigned actions
within the plan
THE CHALLENGE
To facilitate the dialog between top experts in the field of
Hepatology in order to achieve a robust and active plan for
education around hepatitis C including available and future
treatments
The advisors had been identified by the internal team and a
draft agenda compiled
OUR APPROACH
We took a step back and challenged the clients objectives,
working with them to identify their journey which included
identifying additional advisors with the knowledge and expertise
to further enhance the meeting
We worked with the co-chairs to devise a program that allowed
for maximal discussion and sharing of expertise
The use of ‘workmats’ in small, breakout groups enabled lively
and informative sessions while ensuring the comfort level of all
participants
Consensus was captured in real time to facilitate timely delivery
of the agreed action plan post event
CASE STUDY 1

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Interactive Advisory Board to realise
unmet educational needs
We attune our meetings to the attendees
THE OUTCOME
All advisors were extremely enthusiastic; whilst
interesting differences were revealed,
agreement was reached on key learnings from
the data, the most important challenges in
treating patients, and for which patient types
more data are required.
THE CHALLENGE
To provide the forum for review and discussion of the latest publicly available data
on 1st-generation DAAs, amongst clinicians from the MEWA region:
− Highlight the most important topics and challenges for educating clinicians
− Input into educational materials for future meetings
The goal was to foster vibrant debate of the topics and data presented, amongst a
group from different countries, with only modest experience of treating with DAAs
OUR APPROACH
In collaboration with the co-chairs, we devised a program to encourage
participation, using keypad voting and case study examination:
− Clear objectives were identified and communicated to attendees at the
start of the meeting followed by around-the-table introductions
− Key data on 1st-generation DAAs, 2nd-generation DAAs and IFN-free
treatment options from recent congresses were assimilated before the
meeting, and presented at the meeting to provide the backdrop for
productive debate
− Using keypad voting devices, opinions were rapidly captured
> Consensus and disagreement could quickly be gauged and challenged
in the animated discussion sessions
− Key factors, new data, and specific challenges affecting treatment
decisions and the management of patients were discussed
CASE STUDY 2
DAAs = Direct-acting antivirals
MEWA = Middle East and Western Africa
IFN = Interferon

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We deliver advisory board excellence
THE CHALLENGE
To provide a platform for focused discussion between oncology experts
from across the USA, EU and Japan to gain insights on:
− The key challenges and opportunities in the evolving treatment landscape
− Communication around the disease and therapy area
− The proposed wording and information in the Target Product Profile and
Product Label, to ensure appropriate language and data effectively
identifies the appropriate patients as candidates for therapy
OUR APPROACH
− We identified several key areas central to the success of the advisory board
− Setting robust objectives to direct the program and guide the discussion
topics, ensuring alignment with the purpose of the advisory board
− Identifying co-chairs able to lead and drive the discussions, as well as guide,
provoke and motivate the group
− Ensuring engagement and interactivity in the program to keep the advisors
engaged and motivated throughout the day
− We used a mix of data presentations, open group discussion,
individual work and facilitated discussion with workmats
− Advisors had the opportunity to provide input in different formats at
different points during the meeting, ensuring the insights and perspectives
from all advisors could be captured by the end of the meeting
CASE STUDY 3
GAINING EXPERT
INSIGHTS
THE OUTCOME
The insights shared during the meeting
across the different elements of the
program were extremely valuable and
incorporated into medical and marketing
activities and strategic approaches
All advisors attendees remained fully
engaged throughout the meeting and
commented on the lively, interactive
nature of the discussions
This type of advisory board program and
format has successfully been used subsequently

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The Kinetic approach is…
Challenging your objectives
with our senior scientific team
KINETIC IS OUR
BESPOKE CONSULTANCY APPROACH
TO ADVISORY BOARDS
Bringing the right people to the
table to meet those objectives
Expert facilitation
Using tools and insights to get
the most out of the meeting
Producing a report that has
longevity and tangible outputs
CHALLENGING / DELIVERING / FACILITATING / INNOVATING / PRODUCING