Description About recent trends and innovation

1. TRENDS &
INNOVATION
IN TODAY’S WORLD

2. PRESENTER’S DETAILS
Name: Gourob Saha
Surjo
Id: 191-15-2450
Name: Md. Ashikur Rahman
Id: 191-15-2469
Name: Mizanur Rahman
Masum
Id: 191-15-2502
Name: Yousuf
Mia
Id: 191-15-
2360
Name: Animesh Basak
Id: 191-15-2361
Name: Biplob Kumer Ghosh
Id: 191-15-2358

3. INTRODUCTION

4. TREND INNOVATION
1. Big data to Smart data 1. Chatbots
2. Single Focus 2. Augmented Reality
3. Influencer marketing 3. Facial recognition
4. Through Others 4. Influencer Marketing Software
5. New communication tools for
business
5. 360-degree video
6. Inflatables
etc etc
Available Trends & Innovations

5. BIG DATA TO SMART DATA
• Big Data + AI
• Custom experiences
• Aid discovery (content serving)
• Can be very impressive
• For current clients as well as
targets
• Marketing Automation
• Warnings: GDPR + Don’t be too
smart.

6. SINGLE FOCUS
Jack of all trades, master of
none
Single tasking is the new
multitasking
Embracing Simplicity
One app per function, not
per event
One message per
communication
One storyline
(Stories/threads)
One central Social media
post

7. SMART PHONE AS PERSONAL REMOTE
CONTROL
Personal Digital Interaction device.
Much more than Information.
Help people make Decisions.
Microphone / Translation Unit
ePosters / Slides
Warnings: Battery Life /
Headphones / Distractions

8. INFLUENCER MARKETING
 Respected /
Charismatic
 Sponsored Posts
 Channel takeover
 Full strategic
campaigns

9. EXPERIENCING
THROUGH
OTHERS
 Big Brother / X Factor /
Gogglebox
E-Sports
Twitch
Vlogging
Experience through
others

10. VOICE ACTIVATION
 Alexa, Siri or Cortana
Major CES trend
How can we use in
events?
Combine w/ other tech?
Voice recognition is
Improving

11. NEW COMMUNICATION TOOLS FOR
BUSINESS
Email is lowest Common
Denominator
RFP tools
Internal & Client Comms
WhatsApp
Slack
Facebook for Work
Browser Notifications
Battle for Notifications

13. CHATBOTS
Low entry barrier
Could make event apps
redundant?
Better Suited to Public events
Great for Survey / Feedback
 Sciens.io
 Atlas RTX
 Surveybot

14. AUGMENTED REALITY
 Snapchat / Instagram
 Location Based
 Sponsorship
Opportunities

15. FACIAL RECOGNITION
 Ultimate efficiency
 Instant badging
 Secure*
 Warning : Privacy Issues
 Field drive / Expo
Logic

16. INFLUENCER MARKETING (SOFTWARE)
 Automating Connections
 Peer Influence.
 Custom Landing Pages.

17. 360 – DEGREE VIDEO
 Limited Development
 Works Well for venues &
Destinations.
 UX improvements.
 Super Portable

18. INFLATABLES
 Inflatable Structures
 Inflatable Furniture
 Dryspace
 Evolutiondome
 Blofield air design

19. Discovery
Considerati
on
Strategic
Planning

20. DISCOVERY – “WHY”
 Does it solve a problem?
 Does it create new
Opportunities?
 Does it bring new challenges.

21. CONSIDERATION – “HOW”
 How does it integrate? (tools &
processes)
 How will it be managed? (People &
resources)
 How can we embrace it? (Culture)

22. STRATEGIC PLANNING – “WHAT”
 Technical Integration (IT, Comms,
Purchasing)
 Adequate Training (HR, Training &
Development)
 Part of How you do business (all levels
integration)