Looking to develop a mobile app!!! This small presentation details out some essential cost elements that usually slip through the radar when planning for a mobile app development. .

1. Hidden Costs of Mobile Apps
Ash Ganda
Cosmos Web Tech
0433 309 677

2. Trend 1
Mobile is becoming
ever pervasive.
By 2018, 50% of
smartphone users will
mostly rely on mobile
phones / tablets for
online activities

3. Trend 2
Mobile app
development is growing
exponentially and is now
a billion dollar industry.
Most big brands have
mobile apps. App are
getting integrated in every
big brand’s marketing
strategy

4. So what costs can
hit you unaware

5. Compulsory App Testing Requirement
Just like any software apps
need to be alpha and beta
tested before submission
on the app store. an unavoidable cost.

6. Store Fees
● Apple App Store Fee: $99 to
$299 depending on type of
membership.
● Annual Amazon App Store
Fee: USD 99
● One Time Google Play Store
Fee: USD 25

7. Native vs Hybrid Apps
● Native apps for one store (say
Apple) do not work for others
(say Google Play). So new
development needs to be done
for other stores.
● Hybrid apps do work across
stores but you have to plan
that upfront
to other stores

8. Poor App Delivery
You may have to write off an app
because of
● Poor user interface
● Poor translation of business
requirements to final product
● Bad user feedback
of poorly designed apps

9. Midway modifications
You may need to modify the apps
because of
● Feedback from experts / users
● Changes to app store terms &
conditions
● Upgrade of app store platform
● Upgrade of phone and tablet
operating systems
Midway modification due
to a number of factors

10. Security considerations
If your app gets popular then you
need to make it more secure as
● popular apps are more prone
to hacker attacks
● Hacker attacks can
compromise private user data
and financial information

11. Marketing costs
Do not expect your apps to go viral. Have a marketing plan that includes
● target user base
● pain points of users
● benefits of the app
● marketing message
● communication channels
You need to spend at least 5K to start promoting among your target user
base to build buzz and get feedback.

12. Did we miss something?
Did we miss any costs??? If yes, please inform us by writing to
Ash Ganda
http://cosmoswebtech.com
ash@cosmoswebtech.com

13. Who are we
1. Digital Agency based in Hills District, NSW
2. We provide services for
a. Website Design & Development
b. Mobile Apps Development
c. Digital Marketing

14. Our Digital Marketing
Services Include

15. Thank you
+
Q & A