Configuring your adwords campagin properly right in the beginning primes you up to easily achieve your goals. Don't

1. Awesome Emarketing Hub
Start your adwords
journey on a winning note
Ash Ganda
Director
Awesome Emarketing Hub
ash@eawesome.com.au
+61 (0) 433 309 677

2. Awesome Emarketing Hub
Optimize
structure and
settings
or
you will be faced with bottlenecks
right throughout

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What matters most?
1. Campaign
Top level in adword campaign
structure. Important to align
with budgeting strategy.
● Product or Service
Category
● Location / Region /
Division
● Season
2. Ad Grouping
2nd level for campaign
structure
● One goal per ad
grouping. (example,
one ad group
focuses at exposure,
while other focuses
on conversion)
3. Ad Targeting
Assign target network for
each ad group. You can
choose
● Display
● Search
● Mix
● Remarketing

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What matters most (Contd..)
4. Keyword Research
● Your campaign success
and costs depends a lot
on relevance of ads to the
keyword.
● Your adwords keywords
should reflect customer
search patterns.
● Google keyword planner
provides excellent
mechanism to select
keywords
2. Negative Keywords
● Adding negative
keywords helps you
to exclude phrases
and searches which
seem like relevant to
your business but are
not.
● Negative keywords
help you save costs
and improve targeting
Keyword match
Google is happy for you to
choose between the
following match types
● Broad
● Phrase match
● Exact Match
● Broad Match
modifier

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What matters most (Contd..)
7. Copy that converts
● Write compelling ad
copy that connects with
customers
● Incite emotions
through your ads
● Include call to actions in
the ad
● Give prospects at least
one reason to click
8. Utilize Extensions
Google has added many extensions to
the adwords campaigns. Utilize them
to get more clicks.
● Sitelink extensions
● Call extensions
● Call-out extensions
● App extensions
● Review Extensions
● Structured Snippet Extensions
● Automated Extensions Report
9. Formulate Strategy
Choose between an
aggressive strategy or
gradual approach.
● Aggressive allows
you to obtain data
for fine tuning in
future.
● Gradual leads to
slow learning and
leaky buckets

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Final Advice
for new adwords account
Constantly review your campaign
and see what competitors are doing.
Expand on what is working and
reduce all waste expenditure.

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Thank you
Ash Ganda
Success is not luck but thoughtful
implementation of a well defined
strategy that is constantly adapting
to changing landscape.