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CODELEARN.ORG
The journey of my startup so far

Saturday 14 September 2013
MAY 2012
The backstage story
Saturday 14 September 2013
VISION
& how we planned to achieve it
Saturday 14 September 2013
http://web.archive.org/web/20120814083017/http://
www.codelearn.org/launch

JULY 2013
first version
Saturday 14 September 2013
JULY - AUGUST 2012
Great initial traction
Saturday 14 September 2013
OCT 2013
Got confirmed funding
Saturday 14 September 2013
OCT - DEC 2012
Happy Confused Frustrated
Saturday 14 September 2013
JAN - APRIL 2013
Wait, watch, analyze
Saturday 14 September 2013
APRIL - JUNE 2013
Marketing, Hiring, Mixing up, co-founder quitting
Saturday 14 September 2013
EXPERIMENTS WE DID

• Lean

Launch

• Doing

unscalable things

• Innovative

Saturday 14 September 2013

Marketing tactics
MISTAKES WE DID

• Loosing

Focus

• Not

learning enough from the experiments

• Not

utilizing press for hiring

• Delaying Team

Saturday 14 September 2013

Formation
TO CONCLUDE

• 85k

people across 140 countries have used Codelearn

• $150k
• We

in the bank

are not yet there to achieve our vision

• Looking

Saturday 14 September 2013

for key employees / co-founder level people to join

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Story of my startup - Codelearn.org