The respondent conducted a survey to help design an indie music magazine targeted at ages 16-19. [1] Most respondents were female, ages 16-19, and would buy magazines monthly. [2] The majority said they would pay over £2 for a magazine. [3] Popular colors, bands, articles, fonts, and words were identified to incorporate into the magazine design to appeal to the target audience.

1. Questionnaire Answers
Ashleigh Ravenscroft

2. 1. Are you Male or Female?
From Looking at my results I can see most of the audience may be
female but there will be some males.
Male 7
Female 13

3. 2. How old are you?
The majority of the audience will be ages 16-19 as that age group
was the majority, so that will be my target ages. There were some
older and younger but not many so i don’t think it will be as popular
with them ages. My magazine will show this through the designs and
the layout so it will be suitable for 16- 19 year olds.

4. 3. How often do you buy magazines?
Most people said they would buy magazines monthly. From looking
at these results I have chosen to make my magazine monthly also,
so I will try to make it effective to appeal to the target audience.

5. 4. Would you pay over £2.00 for a
magazine?
In my initial ideas I chose to price my magazine at £2.20 and the
majority of people said they would pay over £2.00 so this is a
reasonable price to use as people are willing to pay this amount.
Yes 14
No 6

6. 5. What is your favourite colour?
People’s favourite colours varied but the most popular colours where:
Red, Purple and Pink. To appeal to my target audience I will try and
incorporate these colours.

7. 6. What colours do you associate
with the Indie genre? Why?
When I asked this question I found the most popular colours were:
Black, Red, White and Blue. When I create my magazine I will try to
incorporate these colours into the magazine as this is what the target
audience associate with the genre.

8. 7. Who are your favourite Indie
bands?
A number of different bands and artists proved popular, so I will
therefore try to use a number of them. The most popular was Muse
so I will try to use this in my magazine.

9. 8. What type of regular articles do
you like? Why?
The most popular regular article type was Reviews for reasons like
‘To find the best music.’ and ‘To see other people’s opinions.’ so I will
try to use types of reviews in my magazine so it appeals to the target
audience.

10. 9. Do you prefer more Articles or
Interviews? Why?
The most popular feature article type was interviews so I will try to
have more interviews so I will have more interviews than articles in
my magazine to make it more appealing to the target audience.

11. 10. What typography do you
associate more with Indie
magazines?
The most popular font was Century Gothic so I will try to incorporate
this into my magazine as this what people think this typography best
connotes the Indie genre, so it may be more effective than other
fonts.

12. 11. What words do you associate
with Indie music?
When I asked people what words best represent Indie the most
popular answers were: Independent, Beats and Music so I will try and
use some of these words in my title to try and connote the genre.

13. 12. What do you dislike about the music
magazines you currently read?
When I asked people what they disliked about magazines the most
common one they disliked was that they are not relatable enough. I
will try to make my magazine as relatable as I can so it will appeal to
more people.

14. 13. What do you like about the
magazines you currently read?
When I asked people what they liked about magazines the most
common answer was the content and Interviews so I will put more
interviews and make the content appealing to the target audience.
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15. 14. Why do you buy music
magazines?
The main reason people buy magazines is because their favourite
artist or band is on the cover. From looking at these results I can see
buy having popular bands or artists somewhere on the cover it will
appeal to target audience.

16. 15. Would you subscribe to a
magazine?
The majority of people said they wouldn’t subscribe to a magazine so
I do not think I will make people able to subscribe to my magazine as
people wouldn’t respond to it.
Yes 9
No 11