1. SPONSORSHIP OPPORTUNITIES
PARTNERS
IN THE
PROMISE
Partners in the promise are companies and
organizations providing Susan G. Komen Greater
Cincinnati with unrestricted resources to support
the Komen mission through general corporate
contributions, multiple event sponsorships,
third party fundraising or in-kind donations at a
minimum of $500 annually.

2. OUR
PROMISE
Fulfilling the Promise
Nancy G. Brinker promised her dying sister, Susan G. Komen,
she would do everything in her power to end breast
cancer forever. In 1982, that promise became reality
and launched the global breast cancer movement. Today,
Komen is the world’s largest grassroots network of
breast cancer survivors and activists fighting to save lives.
Komen has funded more breast cancer research than any
other nonprofit (second only to the federal government)
dedicating billions to finding a cure.
Breast Cancer: Then & Now
Since 1982, Komen has fueled every major advance in the
fight against breast cancer, transforming how the world talks
about and treats this disease and helping to turn millions of
breast cancer patients into breast cancer survivors. We are
proud of our contribution to these victories:
Susan G. Komen Greater Cincinnati
Susan G. Komen Greater Cincinnati is the only organization
in Greater Cincinnati that exclusively addresses the fight
against breast cancer on all levels. We have one clear
Promise; To save lives and end breast cancer forever.
We save lives by funding programs throughout our 21 county
service area:
• Funding community grants for local breast cancer
programs that include screenings & treatments
• Financial assistance programs
• Public awareness and education about breast
cancer issues
• Support programs for women diagnosed with
breast cancer
• Funding research at the National AND Local level to
discover and deliver the cures
Community Grants
Through its 2014-2015 community grants, Komen Greater
Cincinnati invested $600,000 in education, diagnosis,
treatment and support programs here in Greater Cincinnati
provided by 11 local organizations that serve uninsured
or underinsured residents in our service area. Since it was
founded in 1997, Komen Greater Cincinnati has invested
more than $10.3 million in local breast health agencies and
organizations.
Our Work
Companies such as yours have made the local Susan G.
Komen Greater Cincinnati Race for the Cure® one of the
largest nonprofit fundraising events in the city. Last year
nearly 12,000 registered participants contributed to our
vision to achieve a world without breast cancer. Founded
in 1997 as the Susan G. Komen Greater Cincinnati Race for
the Cure®, this Affiliate has grown from a Race with 2,700
participants raising an approximate $170,000 in revenue to a
combined Race/Affiliate revenue of over $1M in 2015.
Komen Greater Cincinnati Contributions
Early Detection Saves Lives
• 1 in 8 women will be diagnosed with breast cancer during
her lifetime.
• There are more than 3.1 million breast cancer survivors in
the United States today.
• Early detection and effective treatment have resulted in a
decline in breast cancer mortality in the U.S. – 34% since 1991.
$10.3M for Local Programs
$3.5M for Research
75% stays in
Greater Cincinnati
25% goes to
ground
breaking
research

3. FOR
THE
CAUSE
Cause Related Marketing Makes Sense
Komen Greater Cincinnati creates unmatched exposure for sponsors and
benefits of involvement including:
• Aligning your company with one of the most well-respected and
credible not-for-profits in the nation.
• Aligning your company with a cause that warrants customer loyalty.
• Tapping into the #1 health concern for women of all ages.
• The ability to increase your visibility and media exposure in the
Greater Cincinnati Market.
2015 Race Demographics
• 80% Adults; Primarily Female
• 12% Children (0-12 years)
• 8% Breast Cancer Survivors
Consumer Data
• 85% of consumers would like to see companies do more good.
• 80% say they would pay more to offset the cost of good efforts.
• 86% of consumers report a positive impression of a company or brand
that supports the breast cancer cause.
• 90% of Americans say they want companies and brands to support
the breast cancer cause year-round, not just in October.
• 10 x Cause-related ads increase perception of shared values by a
factor of 10 and increased intent to buy 2x.
• 75% of surveyed consumers would try a new brand if their purchase
supported a cause they believed in.
• 93% will be more loyal to the company and continue buying products
or services.
• 92% would buy a product with a social and/or environmental benefit
if given the opportunity and more than 2/3 have done so in the past
12 months.
Source: Cane, Inc.

4. For questions or more information regarding sponsorship,
please contact:
Ashley Bangi – Race Revenue/Marketing Manager
ashley@komencincinnati.org
513-671-9100 Ext. 203
Thank You! To our 2015 Local Sponsors
Local Presenting Sponsor:
Diamond Sponsor:
Macy’s
Platinum Sponsor:
Kao USA, Inc.
Presenting Media Sponsors:
Fox 19 NOW
The New 94.9
Q 102
Gold Sponsors:
Thorntons
The Woodhouse Day Spa
Prestige AV & Creative Services
Silver Sponsors:
Sparkling ICE
Fleet Feet Sports Cincy
Planes Moving & Storage
Mammotome
Great Day Productions
Outdoor Advertising Sponsor:
Lamar
Official Sports Medicine Sponsor:
Beacon Orthopaedics &
Sports Medicine
Other Media Sponsors:
Cincinnati Magazine
Cincy Chic
Bronze Sponsor:
Cincinnati Bell
Copper Sponsors:
Glier’s Goetta
Heidelberg Distributing
Hoist Hydration
Kraft Foods
Laura’s Lean Beef
Queen City Sausage
Vantiv
St. Elizabeth Healthcare
Traveling Studios
UC Health