Sample slides from the TMP Audience Profile Data Deck, which is used for RFP building.

1. Audience Profile and Vertical Data Powered by comScore. Client ………….......…..…………………… (This Deck Was Designed For) Your Name ………….......…..…………………… (Delivered By) Date ………….......…..…………………… (Date) 1

3. Baby Boomer

4. Bargain Hunter

5. Business Decision Maker

6. Entertainment Enthusiast

7. Hard Core Gamer

8. Health Nut

9. Home Movers

10. iGeneration

11. Male Shopper

12. Resourceful Traveler

13. Soccer Mom

14. Sports and News Enthusiast

15. Tech Savvy

16. Trendy Homemaker

17. Sorority Sister

18. Vegas Guy

21. Just purchased the all new Infinity M

23. 5 MORE AUTO STATS ..…….................................. ……........... ……… We’ve also got a target site index of 182 for users searching for new autos. That means–users are 82% more likely to consume content on our sites than our competitors’! ……………………. …………… ………. *comScore PlanMetrix Jan. 2011

25. 7 MORE ENTERTAINMENT STATS …………………………………..…… …………….. ………. Traffic Marketplace has a composition index of 118 for users who have spent $200-$500 on event tickets over the past 6 months. That means–Traffic Marketplace is 18% more likely to attract these entertainment purchasers to our sites than our competitors! *comScore PlanMetrix Jan. 2011

27. Hikes on the weekends

28. Owns a

30. 9 MORE TECH SAVVY STATS …………………………………..……… ………….. ………. …… Traffic Marketplace reports better than average comScore Index Numbers within the tech category. That means–we’re more likely to attract these tech savvy users to our sites than our competitors’ are! *comScore PlanMetrix Jan. 2011

32. Can’t wait till Daily Candy comes out with a Phoenix edition Uses the Internet to: Find home decorating/home improvement tips, expert advice from style editors and interior decorators, and to order hard-to-find accessories for both herself and the home *comScore PlanMetrix Jan. 2011

33. 11 MORE HOMEMAKER STATS …………………………………..………….. ………….. ………. *comScore PlanMetrix Jan. 2011