SlideShare une entreprise Scribd logo
1  sur  40
Télécharger pour lire hors ligne
Residential Floor Care:
MARKETINGASSETS
WOOD FLOOR • CARPET •AIR DUCT •TILE &GROUT • UPHOLSTERY
Table of Contents
Wood Floor
Ad Slicks 4
Postcards 5
Leave-Behind 6
Leave-Behind Card 7
Email Templates 8
Stock Photography 9
Carpet
Ad Slicks 11
Postcards 12
Leave-Behind 13
Leave-Behind Card 14
Email Templates 15
Stock Photography 16
Air Duct
Ad Slicks 18
Postcards 19
Leave-Behind 20
Leave-Behind Card 21
Email Templates 22
Stock Photography 23
Tile & Grout
Ad Slicks 25
Postcards 26
Leave-Behind 27
Leave-Behind Card 28
Email Templates 29
Stock Photography 30
Upholstery
Ad Slicks 32
Postcards 33
Leave-Behind 34
Leave-Behind Card 35
Email Templates 36
Stock Photography 37
Door Hangers 38
Directory 39
Page 2 Table of Contents
Wood Floor
Ad Slicks—Residential
Page 4 Wood Floor
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Available on
MarketingConnection and BFC
Wood FloorPage 5
EXAMPLE:
Former: Little feet. Big damage.
We revive wood floors.
Prospect: He’s your best friend.
But not your wood floors’.
Seasonal: Springtime means Fido
can play outside. And not dig your
wood floors.
Leave-Behind—Residential
Page 6 Wood Floor
Available on MarketingConnection and BFC
Leave-Behind Card—Residential
Page 7 Wood Floor
Available on MarketingConnection and BFC
Front
Back
Email Templates—Residential
Page 8 Wood Floor
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 9 Wood Floor
Available on MarketingConnection
These photos represent stock photos
purchased by Home Office and available for
franchisee use. Based on the type of license
associated with each stock photo, only
certain photos are available in the
Marketing Asset library.
Carpet
Ad Slicks—Residential
Page 11 Carpet
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 12
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Available on
MarketingConnection and BFC
Carpet
EXAMPLE:
Former: You’ve been busy. Good
thing carpets don’t hold grudges.
Prospect: Too bad erasers don’t
work on carpet.
Seasonal: Carpet is winter’s indoor
playground. Is yours ready?
Leave-Behind—Residential
Page 13
Available on MarketingConnection and BFC
Carpet
Leave-Behind Card—Residential
Page 14
Available on MarketingConnection and BFC
Carpet
Front
Back
Email Templates—Residential
Page 15
Available on
MarketingCon-
nection
Carpet
Stock Photography—Residential
Page 16 Carpet
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.
Air Duct
Ad Slicks—Residential
Page 18 Air Duct
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 19
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Available on
MarketingConnection and BFC
Air Duct
EXAMPLE:
Former: Your floors look good as
new. Maybe it’s time to look at
your air ducts.
Prospect: Home repairs starting
to add up? Air duct cleaning can
help extend the life of your HVAC.
Seasonal: Spring cleaning is in the
air. Start with your air ducts.
Leave-Behind—Residential
Page 20
Available on MarketingConnection and BFC
Air Duct
Leave-Behind Card—Residential
Page 21
Available on MarketingConnection and BFC
Air Duct
Front
Back
Email Templates—Residential
Page 22 Air Duct
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 23 Air Duct
This photo represents stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.
Available on MarketingConnection
Tile & Grout
Ad Slicks—Residential
Page 25 Tile & Grout
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 26
Available on
MarketingConnection and BFC
For Residential—Tile & Grout postcards,
there are three design options available
and each design has one tagline.
Tile & Grout
Leave-Behind—Residential
Page 27
Available on MarketingConnection and BFC
Tile & Grout
Leave-Behind Card—Residential
Page 28
Available on MarketingConnection and BFC
Tile & Grout
Front
Back
Email Templates—Residential
Page 29 Tile & Grout
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 30 Tile & Grout
Available on MarketingConnection
These photos represent stock photos
purchased by Home Office and avail-
able for franchisee use. Based on the
type of license associated with each
stock photo, only certain photos are
available in the Marketing Asset library.
Upholstery
Ad Slicks—Residential
Page 32 Upholstery
Available with and
without a coupon
Available on
MarketingConnection and
BFC
Postcards—Residential
Page 33
Available on
MarketingConnection and BFC
For Residential-Upholstery postcards,
there are three design options available
and each design has one tagline.
Upholstery
Leave-Behind—Residential
Page 34
Available on MarketingConnection and BFC
Upholstery
Leave-Behind Card—Residential
Page 35
Available on MarketingConnection and BFC
Upholstery
Front
Back
Email Templates—Residential
Page 36 Upholstery
Available on
MarketingCon-
nection
Stock Photography—Residential
Page 37 Upholstery
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Mar-
keting Asset library.
Door Hangers—Residential
Page 38 Door Hangers
Available on MarketingConnection and BFC
Directory
Page 39 Directory
© 2015 ServiceMaster Residential/Commercial Services L.P. All rights reserved.

Contenu connexe

Dernier

Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 

Dernier (20)

Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Residential Floor Care Collateral Suite