People who saw out-of-home ads responded more strongly to mobile advertising than those exposed to TV or radio ads. Out-of-home advertising can reach consumers within minutes of seeing a billboard. By using geo-fencing and mobile banners, out-of-home ads allow advertisers to directly engage consumers and provide additional information, such as event details or directions to nearby stores, to further encourage actions like entering sweepstakes or making purchases.

1. OUTFRONT
MOBILE
NETWORK

2. People who had seen an out-of-home ad responded more strongly to advertising on a mobile device than those who were
exposed to advertising on television or radio.
Source: Neuro-Sight, 2015

5. Source: 2013 Arbitron Report
2012 Touchpoints USA Billboard Study
2015 Touchpoints USA Billboard Study
OOH REACHES CONSUMERS WITHIN:

7. Benefits

8. Consumer
clicks the
banner ad
The end user views
a complementing ad
that delivers crucial
information or value,
such as event details or
giveaways and contest
the user would want to
partake in.
The passerby sees an OOH
advertisement, traveling through
a pre-defined geo fenced area.
By clicking on the mobile
banner, a consumer is led
to a customized landing
page, to further take
part in an action such as
entering a sweepstakes.
As soon as a smart phone user
engages with a desired app, the
resized OOH ad will appear on
their phone as a mobile banner.
Example: Your desired audience
accesses an app while at an
event creating brand association
extending your campaign reach
and frequency.
Benefits:
• Extend brand association with an event
• Deep consumer engagement
• Social and “offer” opportunities

9. Redirect From The Competition
Consumer
clicks the
banner ad
The end user views
a complementing ad
that delivers crucial
information or value,
such as finding the
nearest store location
to gain market share.
The passerby sees an OOH
advertisement, traveling through
a pre-defined geo fenced area.
By clicking on the mobile
banner, a consumer is led
to a customized landing
page, to further take
part in an action such as
creating a online order or
obtain directions to the
nearest store location.
As soon as a smarphone user
engages with a desired app, the
resized OOH ad will appear on
their phone as a mobile banner.
Example: Your desired audience
accesses an app upon shopping
at a competitor location. Your ad
features competitive products or
sales, to driving consumers to
away from the competition.
Benefits:
• Gain market share
• Talk to a ready-to-buy audience

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