Team project and presentation. The team consisted of six Indiana University Southeast students enrolled in the course Group & Discussion Methods. The project focused on successfully promoting a local organization. Each teams selected an organization.The organization could have been for-profit or non-profit. We were required to identify an event, a product, or a service to promote for the organization. We choose to promote the Borden Polar Plunge, which sponsors Special Olympic events. We created promotional materials, identified ideal area's of promotion, highlighted the cost and target demographic information. The final product consisted of an analysis section, a design section,the actual promotional materials. The analysis section consisted of the executive summary, situational analysis, research analysis, target audience, and SWOT analysis. The project turned out great! We were able to volunteer at several event hosted by Indiana Area 2 division of the Special Olympics.

1. The Polar Plunge
Borden, Indiana
Ashly Burrell, Tyler Klopp, Elias Lucio, Trevor Swearingen, Ashley Vance, Emily Walker

2. Overview
The Polar Plunge
and
The Special Olympics
What is the Polar Plunge?
Our Theme

3. 11,000 athletes across Indiana with
disabilities
70% of revenue comes from grants
and other contributions
$500,000+ is raised in Indiana alone to
fund the Special Olympics
10 counties in area 2 will benefit from
the Borden Polar Plunge
Area 2 Special Olympics

4. Attendance
LOUISVILLE
BORDEN

5. Descriptive Statistics
This figure illustrates the
percent of our target
audience within the ten
counties classified as the
Special Olympics Indiana
Area 2 Division.

6. Descriptive Statistics
The figures above represent
the median income for the ten
counties classified as the
Special Olympics Indiana
Area 2 Division. Figures used
to identify potential sponsors,
donors and “plungers” for the
Borden Polar Plunge.

7. Descriptive Statistics
Collectively our target
audience in Clark County
makes up 43.6% of the
total population within the
county.

8. Descriptive Statistics
Collectively our target
audience in Floyd County
makes up 41.9% of the
total population within the
county.

9. Social Media
Use hashtags ex;
#BordenPlunge
@ Organizations
with tons of
followers.
Social media is
the most free
way to
promote...but

10. The Website

11. The Website Continued

12. Promotional Materials
Bookmarks and Flyers to T-
Shirts and Cups.
Different promotional tools
ranging from

13. Bookmark
Where is this distributed?
Why it will be effective?
How much would these be?

14. Flyers
Where will this be placed?
What will this cost?

15. Post Card
Where and how will these
be distributed?
Cost of Post Card

16. Cups and Koozies
16 oz Travel Mug: $5.12
Koozie $2.00
*Each price varies
according to quantity
ordered.

17. Shirts and Hoodies
Hoodie: $18.47 each
Long Sleeve T-Shirt
$8.47 each
*Prices vary
depending on
quantity

18. Why The New Bear?
and
work together!

19. Sponsor Funding & Costs
Donations
New Sponsors
Cost of Polar Plunge
Sponsor a plunger

20. Timeline
Promotional Materials can be adapted yearly
Event takes place February 20, 2016
Registration
Target promotion time

21. Ways to Participate
Physical Plunger
Virtual Plunger
Sponsor
Donate
Volunteer

22. Slogan
“Embrace the cold, young or old”

23. Benefits of Donating
Altruistic cause
Provides funding for local chapter
Helps organization of events
Supporting local chapter

24. Action