The scope of digital marketing is increasing by leaps and bounds.The recent years have seen significant growth in this realm. Higher salaries, secured job profiles and broad goals are some of the benefits of online marketing.

1. TECHBO
ITAL
UND
DI
I N
G
NOVATIONS
DIGITAL MARKETIN G COURS E
E-Mail: contact@techbound.inPh : +91 8606497677

2. KEYPOINTS
� What is digital marketing?
� Benefits of digital
� What does digital
marketing
marketing consist of?
� Digital
� Digital
Marketing
Marketing
career
career
benefits
opportunity
E-Mail: contact@techbound.inPh : +91 8606497677

3. What is Digital Marketing?
Marketing of products/services using digital
reach consumers.
channels to
Key objective is to promote brands through various forms of
digital media.
Extends beyond internet
do not require the use of
marketing to
the internet.
include channels that
Ph : +91 8606497677 E-Mail: contact@techbound.in

4. Benefits of digital marketing
Flexibility
Time and effort saving
Economical
Impactful
Instant feedback
Real time analysis
E-Mail: contact@techbound.inPh : +91 8606497677

5. What does Digital Marketing consist of?
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing(SMM)
Social media optimization(SMO)
E-mail marketing
Website development
Ph : +91 8606497677 E-Mail: contact@techbound.in

6. 1.Search engine optimization (SEO)
Process of getting traffic from the free,
search results on the search engines.
organic, editorial, or natural
Simply quality control for websites.
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7. Search engine optimization [SEO](cont...)
Different kinds of target
search, and news search
Will help positioning the
searches - image
engines.
website properly
search, local search, video
to be found at most
site.critical points in buying process or when people need the
Ph : +91 8606497677 E-Mail: contact@techbound.in

8. 2.Search engine marketing (SEM)
Form of Internet marketing - involves the promotion of websites.
Increase
through
the visibility in search engine results pages (SERPs)primarily
paid advertising.
Ph : +91 8606497677 E-Mail: contact@techbound.in

9. Search engine marketing [SEM](cont...)
Purchasing Ads on search engines - Google, Yahoo, or Bing.
Buying traffic through paid search listings (PPC Ads)
Ph : +91 8606497677 E-Mail: contact@techbound.in

10. 3.Social media marketing(SMM)
Way to gain the website traffic via social channels .
Content posted on Social Media captivates people to go
advertising the business.
through it -
Helps to build quality links - supports the SEO efforts.
Ph : +91 8606497677 E-Mail: contact@techbound.in

11. Social media marketing(SMM) (cont...)
Content on social media has tendency
Incurs huge web traffic.
Brings leads and conversions.
Builds business branding.
to reach infinite people.
Elevates customer-vendor relationship.
Communicates fast with large audience.
E-Mail: contact@techbound.inPh : +91 8606497677

12. 4.Social media optimization[SMO]
Online marketing - the perfect marriage between search engine
optimization (SEO) and social media.
Helps in online visibility and customer interaction.
Can extend the reach of the business and increase opportunities for
people to link to the main business page.
Helps connect all necessary social media accounts in a cohesive,
consistently branded network that points the potential customers
where we want them to go.
E-Mail: contact@techbound.inPh : +91 8606497677

13. 5.E-mail marketing
Act of sending commercial message - typically to a group of people,
using
Every
email
email.
email sent to a potential or current customer is
marketing.
considered as
Marketing emails can be sent to a purchased lead list or a current
customer database.
E-Mail: contact@techbound.inPh : +91 8606497677

14. 6.Website development
Collection of several webpages.
Tool used - bitnami wordpress.
Is free to use and provide user-friendly environment to admins.
Themes
Plugins
are responsible for front-end and how website’s look.
provide additional functionality to WordPress.
Ph : +91 8606497677 E-Mail: contact@techbound.in

15. Digital Marketing career benefits
Discover the professional in you.
A wide range
Better Salary
Embark your
Flexible.
of career options.
Packages.
own career.
Deployment of skills
Exhibit creativity.
from one company to another.
E-Mail: contact@techbound.inPh : +91 8606497677

16. Digital Marketing career opportunities
Digital Marketing Manager
Content Marketing Manager
Content Strategist
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
SEO Executives
Conversion Rate Optimizer
Campaign Manager
E-Mail: contact@techbound.inPh : +91 8606497677

17. THANK
TECHBOUND DIGITAL
YOU
INNOVATIONS
Ph : +91 8606497677 E-Mail: contact@techbound.in