Digital Marketing have vast area where you can choose your career for specific area or as a Digital Marketer with covering all terms of Digital marketing like, SEO, SEM, SMO, SMM, PPC, Google Shopping, Content Marketing, Email Marketing.

1. TRAININGS24x7
DIGITAL MARKETING ADVANCE COURSE CONTENT
DIGITAL MARKETING COURSE COVERAGE (16 CORE
SPECIALIZATION MODULES)
Digital Marketing Overview:
 WHAT IS MARKETING?
 WHAT IS DIGITAL MARKETING?
 UNDERSTANDING MARKET ING PROCESS
 WHY DIGITAL MARKETING WINS OVER TRADITIONAL MARKETING?
 UNDERSTANDING DIGITAL MARKETING PROCESS
 INCREASING VISIBILIT Y
 WHAT IS VISIBILITY?
 TYPES OF VISIBILITY
 EXAMPLES OF VISIBILITY
 VISITORS ENGAGEMENT
 WHAT IS ENGAGEMENT?
 WHY IT IS IMPORTANT?

2.  EXAMPLES OF ENGAGEMENT
 INBOUND
 OUTBOUND
 TYPES OF CONVERSION
 UNDERSTANDING CONVERSION PROCESS
 RETENTION
 WHY IT IS IMPORTANT?
 TYPES OF RETENTION
 PERFORMANCE EVALUATION
 WHY IT IS IMPORTANT?
 TOOLS NEEDED
Website Planning & Creation:
 UNDERSTANDING INTERNET
 BASED ON FUNCTIONALITY
 BASED ON PURPOSE
 BOOKING A DOMAIN NAME & WEB HOSTING
 ADDING DOMAIN NAME T O WEB SERVER
 ADDING WEB PAGES & CONTENT
 ADDING PLUG-IN
 IDENTIFYING OBJECTIVE OF WEBSITE
 DECIDING ON NUMBER OF PAGES REQUIRED
 PLANNING FOR ENGAGEMENT OPTIONS
 CREATING BLUEPRINT OF EVERY WEBPAGE
 BEST & WORST EXAMPLES
Lead Generation For Business:
 UNDERSTANDING LEAD GENERATION FOR BUSINESS
 WHY LEAD GENERATION IS IMPORTANT
 UNDERSTANDING LANDING PAGES
 UNDERSTANDING THANK-YOU PAGE LANDING PAGE VS. WEBSITE
 BEST PRACTICES TO CREATE A LANDING PAGE

3.  BEST PRACTICES TO CREATE A THANK-YOU PAGE
 PRACTICAL EXERCISE- CREATING A LANDING PAGE
 TYPES OF LANDING PAGES
 REVIEWING LANDING PAGES CREATED BY TRAINEES
 WHAT IS A/B TESTING?
 HOW TO DO A/B TESTING SELECTING LANDING PAGES AFTER A/B
TESTING
 CONVERTING LEADS INT O SALES
 CREATING LEAD NURTURING STRATEGY
 UNDERSTANDING LEAD FUNNEL
 STEPS IN LEADS NURTURING
 LEAD GENERATION USING SEO TECHNIQUES
 LEAD GENERATION WITH AD WORDS
 LEAD GENERATION WITH EMAIL MARKETING
 LEAD GENERATION WITH B2B OR B2C PORTALS SUCH AS INDIAMART,
JUSTDIAL, SULEKHA, Y ELLOW PAGES ETC.
 LEAD GENERATION WITH SMS MARKETING.
Search Engine Optimization(SEO):
 WHAT IS SEO
 INTRODUCTION TO SERP
 WHAT ARE SEARCH ENGINES
 HOW SEARCH ENGINES WORK
 MAJOR FUNCTIONS OF A SEARCH ENGINE
 WHAT ARE KEYWORDS
 UNDERSTANDING KEYWORDS MIX
ON Page Optimization:
 WHAT ARE PRIMARY KEY WORDS, SECONDARY KEY WORD AND
TERTIARY KEYWORDS
 KEYWORDS OPTIMIZATION
 CONTENT OPTIMIZATION & PLANNING

4.  UNDERSTANDING YOUR AUDIENCE FOR CONTENT PLANNING
 WHAT IS THE DIFFERENCE BETWEEN KEYWORD STUFFING & KEYWORD
PLACEMENT
INTERNAL LINKING
 META TAGS CREATION
 CREATING WEBPAGE IN HTML
 USING WEBMASTER TOOLS & WEBSITE VERIFICATION
 SITEMAP CREATION & SUBMISSION IN WEBSITE & WEBMASTER
 HOW TO WRITE AN OPTIMIZED CONTENT
 HOW TO WRITE CONTENT FOR ARTICLE, BLOGS & PRESS RELEASE
OFF Page Optimization:
 WHAT IS DOMAIN AUTHORITY
 HOW TO INCREASE DOMAIN AUTHORITY
 WHAT ARE BACK LINKS
 TYPES OF BACK LINKS
 WHAT IS LINK BUILDING
 TYPES OF LINK BUILDING
 DO’S AND DONT’S OF LINK BUILDING
 LINK BUILDING STRATEGIES FOR YOUR BUSINESS
 EASY LINK ACQUISITION TECHNIQUES
Local SEO:
 GOOGLE PLACES OPTIMIZATION
 CLASSIFIED SUBMISSION
 USING H CARD
 CITATION
 TOP TOOLS FOR SEO
 MONITORING SEO PROCESS
 PREPARING SEO REPORT S
 HOW TO CREATE SEO ST RATEGY FOR YOUR BUSINESS
 WHAT IS LINK JUICE

5.  IMPORTANCE OF DOMAIN AND PAGE AUTHORITY
 HOW TO OPTIMIZE EXACT KEYWORDS FOR YOUR BUSINESS
 WHAT IS GOOGLE PANDA ALGORITHM
 WHAT IS GOOGLE PENGUIN
 WHAT IS GOOGLE EMD UPDATE
 HOW TO SAVE YOUR SIT E FROM GOOGLE PANDA, PENGUIN AND EMD
UPDATE
 HOW TO RECOVER YOUR SITE FOR PANDA, PENGUIN & EMD
Content Marketing:
 WHAT IS CONTENT MARKETING
 INTRODUCTION TO CONT ENT MARKETING
 OBJECTIVE OF CONTENT MARKETING
 CREATING UNIQUE & FRESH CONTENT
 PLACING KEYWORDS IN CONTENT
 EVENT BASED CONTENT MARKETING
 KEYWORD RESEARCH FOR CONTENT IDEAS
 OPTIMIZING CONTENT FOR SEARCH ENGINES
 WRITING SOCIAL MEDIA OPTIMIZED CONTENT
 GRAMMAR AND PUNCTUAT ION CHECKER TOOLS
 COPY CONTENT CHECKER TOOLS
 HOW TO WRITE GREAT COMPELLING CONTENT
 OPTIMIZING CONTENT FOR SEARCH ENGINES
 HOW TO MARKET YOUR CONTENT
Social Media Marketing (SMM):
 LINKEDIN MARKETING
 FACEBOOK MARKETING
 TWITTER MARKETING
 VIDEO MARKETING

6. Pay per Click (PPC):
 GOOGLE ADWORD OVERVIEW
 UNDERSTANDING INORGANIC SEARCH RESULTS
 INTRODUCTION TO GOOGLE ADWORDS & PPC ADVERTISING
 OVERVIEW OF MICROSOFT ADCENTER (BING & Y AHOO)
 SETTING UP GOOGLE ADWORDS ACCOUNT
 UNDERSTANDING ADWORDS ACCOUNT STRUCTURE
 CAMPAIGNS, ADGROUPS, ADS, KEYWORDS, ETC
 TYPES OF ADVERTISING CAMPAIGNS- SEARCH, DISPLAY, SHOPPING &
VIDEO
 UNDERSTANDING ADWORDS ALGORITHM
 HOW DOES ADWORD S RANK ADS
 UNDERSTANDING ADWORDS ALGORITHM ( ADRANK) IN DETAIL WIT H
EXAMPLES
 WHAT IS QUALITY SCORE
 WHY QUALITY SCORE IS IMPORTANT
 WHAT IS CTR? WHY CTR IS IMPORTANT?
 CREATING SEARCH CAMPAIGNS
 TYPES OF SEARCH CAMPAIGNS – STANDARD, ALL FEATURES, DYNAMIC
SEARCH & PRODUCT LISTING
 GOOGLE MERC HANT CENTER.
 CREATING OUR 1ST SEA RCH CAMPAIGN
 DOING CAMPAIGN LEVEL SETTINGS
 UNDERSTANDING LOCATION TARGETING
 DIFFERENT TYPES OF LOCATION TARGETING
 WHAT IS BIDDING STRATEGY-CPC
WordPress & Blogging:
 WHAT ARE BLOGS AND ITS NETWORK
 ADDING POSTS, PAGES, IMAGES TO WORD PRESS
 UNDERSTANDING DIFFERENT WP PLUG-IN
 MENUS CREATION IN WORD PRESS

7.  SEO FOR WORD PRESS
 MANAGING USERS IN WORD PRESS
 MAKING PAGES, POST, CATEGORIES & TAGS
 APPLYING TEMPLATES ON BLOGS
 GUEST BLOGGING
 BLOGS COMMENTING
 LINKING WEBMASTER & ANALYTICS TO BLOG
 LINKING AD SENSE TO BLOG
 EARNING VIA AFFILIAT E PROGRAMS
Google Analytics:
 INTRODUCTION TO GOOGLE ANALYTICS
 HOW GOOGLE ANALYTICS WORKS
 UNDERSTANDING GOOGLE ANALYTICS ACCOUNT STRUCTURE
 UNDERSTANDING GOOGLE ANALYTICS INSIGHTS
 UNDERSTANDING COOKIE TRACKING
 TYPES OF COOKIE TRACKING USED BY GOOGLE ANALYTICS
 STARTING WITH GOOGLE ANALYTICS
 HOW TO SET UP ANALYT ICS ACCOUNT
 HOW TO ADD ANALYTICS CODE IN WEBSITE
 UNDERSTANDING GOALS AND CONVERSIONS
 HOW TO SETUP GOALS?
 UNDERSTANDING BOUNCE & BOUNCE RATE
 HOW TO REDUCE BOUNCE RATE
 HOW TO SET UP FUNNELS IN GOALS
 IMPORTANCE OF FUNNELS
 HOW TO INTEGRATE ADWORD AND ANALYTICS ACCOUNT
 MEASURING PERFORMANCE OF MARKETING CAMPAIGNS VIA GOOGLE
ANALYTICS
 WHAT IS LINK TAGGING
 HOW T O SET UP LINK TAGGING
 HOW TO VIEW CUSTOMIZED REPORTS

8.  MONITORING TRAFFIC COURSES
 MONITORING TRAFFIC BEHAVIOR
Email Marketing:
 WHAT IS EMAIL MARKET ING?
 CREATING EMAIL CAMPAIGN
 CREATING EMAIL LISTS
 UNDERSTANDING WEBMAIL, HORDE, ROUND CUBE, SQURIAL MAIL
 EMAIL OUTLOOK CONFIGURATIONS
 CREATING TARGETED EMAIL LISTS
 SENDING MULTIPLE EMAILS AT ONCE
 EMAIL MARKETING TOOLS LIKE MAILCHIMP, AWABER ETC.
Webmaster Tools:
 GOOGLE SEARCH CONSOLE
 BING WEBMASTER TOOLS
 ALEXA TOOLBAR
 GOOGLE ADWORD KEYWORD TOOL GOOGLE TRENDS TOOLS
 BROKEN LINK TOOLS
 LINK ANALYZER TOOLS
 BACKLINK GENERATOR T OOLS
 ROBOFORM TOOL
 PLAGRIASM CHECKER TOOLS
Mobile Marketing:
 UNDERSTANDING MOBILE DEVICES
 MOBILE MARKETING AND SOCIAL MEDIA
 MOBILE MARKETING MEASUREMENT AND ANALYTICS
 FUNDAMENTALS OF MOBILE MARKETING
 KEY INDUSTRY TERMINOLOGY
 CREATING MOBILE WEBSITE THROUGH WORD PRESS

9.  USING TOOLS TO CREAT E MOBILE WEBSITES
 USING TOOLS TO CREAT E MOBILE APP
 ADVERTISING ON MOBILE (APP & WEB)
 TARGETING ADS ON APPS
 TARGETING ADS VIA LOCATION
 TARGETING ADS ON SEARCH ENGINE
 CONTENT MARKETING ON MOBILE
 MOBILE MARKETING MIX
 SMS MARKETING
 CREATING MOBILE APPLICATION
 UPLOADING MOBILE APP IN ANDROID & IOS
Affiliate Marketing:
 WHAT IS AFFILIATE MARKETING
 3 A’S OF AFFILIATE MARKETING
 HOW PEOPLE MAKES MILLION OF DOLLARS IN AFFILIATE MARKETING
 HOW TO BE A SUPER AFFILIATE
 DIFFERENT AFFILIATE MARKETING PROGRAMS?
 GETTING YOU APPROVED AS AN AFFILIATE FROM INDIA’S TOP
AGENCIES.
 HOW TO GET APPROVED AS AN AFFILIATE BY WORLD’S TOP AFFILIATE
COMPANY-COMISSSION JUNCTION CJ.COM
 AMAZON AFFILIATE MARKETING PROGRAMS?
 FLIPKART AFFILIATE MARKETING PROGRAM?
 OTHER AFFILIATE MARKETING NETWORKS.
E-commerce Marketing:
 WHAT IS E-COMMERCE
 HOW TO CREATE DIFFERENT E-COMMERCE PLATFORMS?
 UNDERSTANDING OPEN CART AND CREATING E-COMMERCE WEBSITE
 UNDERSTANDING DIFFERENT CHECKOUTS.

10.  ADDING SHOPPING CART TO YOUR
 HOW TO DO SEO TO AN E-COMMERCE WEBSITE.
 HOW TO DO GOOGLE SHOPPING WITH ECOMMERCE.
Online Reputation Management:
 HOW TO MAINTAIN ONLINE REPUTATION MANAGEMENT.
 CREATING POSITIVE REVIEWS FOR YOUR BUSINESS.
 ERADICATING NEGATIVE REVIEWS OF YOUR BUSINESS HOW TO
PROMOTE BRAND AWARENESS?.
 TOOLS FOR BUILDING BRANDS AND ONLINE REPUTATION.
 STEP BY STEP GUIDE T O OVERCOME NEGATIVE ONLINE REPUTATION.
 HOW TO DEAL WITH CRITICISM ONLINE.
Online Display Advertising:
 WHAT IS ONLINE ADVERTISING
 TYPES OF ONLINE ADVERTISING
 DISPLAY ADVERTISING
 BANNER ADS
 RICH MEDIA ADS
 POP UPS AND POP UNDER ADS
 CONTEXTUAL ADVERTISING
 IN TEXT ADS
 IN IMAGE ADS
 IN VIDEO ADS
 IN PAGE ADS
 WHAT ARE PAYMENT MODULES
 COMPANIES THAT PROVIDE ONLINE ADVERTISING SOLUTION
 TRACKING & MEASURING ROI OF ONLINE ADV.
 ASSIGNMENT ON ALLOCATING FUNDS TO VARIOUS
 ONLINE ADVERTISING PLATFORMS
 CREATING BANNER ADS USING TOOLS
 VIRAL MARKETING

11. SMS Marketing:
 SENDING MULTIPLE SMS
 CREATING GROUPS IN SMS INTERFACE
 TARGETING GROUPS USING SMS INTERFACE
 CREATING LIST
 SMS API INTEGRATION
 SCHEDULING SMS
Getting Freelance Projects:
 CREATING PROPOSALS FOR GETTING PROJECTS
 CREATING ACCOUNTS ON FREELANCE PORTALS, ELANCE,
GETFREELANCER, ODESK, GURU ETC.
 HOW TO ACCEPT PAYMENTS FOR YOUR WORK?
 SETTING UP ESCROW ON FREELANCE PORTAL
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