Promotion of Pesticide Industry

1. GROUP MEMBERS :

2.  Pesticide - A substance used for destroying insects or other
organisms harmful to cultivated plants or to animals.
 Promotion - Publicizing of a product, organization or ventures,
so as to increase sales or public awareness.
 Promotion helps marketers to communicate information to
potential customers. This Information could be about the Product
existence (awareness), Value and benefits offered by the product
(utility).
 Effective promotion helpful in Product differentiation and also
counter competition.

3.  Leads to Behaviour Modification :
 Modify behaviour and thought.
E.g. Persuading to use Syngenta rather than Adama.
 Reinforces existing behaviour.
E.g. Persuading to continue Syngenta once customer began to
take.
 Objective to Inform
 Objective to Persuade
 Objective to Remind
 Specific to Remind

4. Pesticides use : An Overview

6. 1. Inter-Personal & Group Contacts :
Farmers training programmes and meetings.
2. Mass Media – Farmers Fairs / Field Days :
 Advertisements - Press and Journals
 Literature - Pamphlets and Folders
 Radio - Chaupals and Krishi Darshan
 Visuals - like hoardings, posters, paintings on the bullock cart in rural
areas and point of purchase.
 Exhibition and Fairs –
 Audio / Video visuals - vans through slide shows, puppet shows and
other forms of entertainment like music, advertising through TV
(covers about 90% population).

7. 3. Special Promotion Measures :
 Demonstration in farmers fields -
 Arranging for field visits of farmers to research centres.
 Literature on agro techniques for specific crops.
 Farmers Service Centres -
 Organizing farmers clubs for exchange of information on
cultivation practices, visits to labs, factories and Dealers
training programmes.
 Awards and Recognition -
 Village Adoption Programmes - distribution of free samples,
health care, etc. Advice on crop protection.

8. Demonstration Trail : A powerful tool for Insecticide
Promotion
 Ii is based on the fact “ Seeing is Believing”.
 This is actually the product result demonstration trail.
 It is an interface between Scientist and Farmers.
 Clearly addresses the problem and its solution or shows the
comparative product results.
 Farmer Driven : existing problem or practice requiring an
improvement collecting and analyzing information to design
trails and demonstrations.

9. Demonstration Trail : A powerful tool for Insecticide
Promotion
 Ii is based on the fact “ Seeing is Believing”.
 This is actually the product result demonstration trail.
 It is an interface between Scientist and Farmers.
 Clearly addresses the problem and its solution or shows the
comparative product results.
 Farmer Driven : existing problem or practice requiring an
improvement collecting and analyzing information to design
trails and demonstrations.

10.  Sponsorships
 Demonstration
 Trade Fairs and Exhibition
 Coupons
 Free Samples
 Loyalty Programmes
 Contest

12. Commonly used Techniques

13. THANK YOU...