Rolls-Royce was established in 1904 in Manchester, UK by Charles Rolls and Henry Royce. They built high-quality, luxury cars and aero engines. In the 1960s, Rolls-Royce struggled due to cost overruns on its RB211 jet engine but ultimately succeeded. In 1971, the company was nationalized but later privatized in 1987. Rolls-Royce focuses on producing ultra-luxury cars for wealthy clients. It has a global presence but caters to a niche market, selling 3,500-4,500 cars annually. The brand emphasizes bespoke customization and excellence in engineering and craftsmanship.

1. ROLLS ROYCE
Strive for perfection in everything you do

2. INTRODUCTION
● Rolls-Royce was a British luxury car and
later an aero-engine manufacturing
business established in 1904
in Manchester, United Kingdom by the
partnership of Charles Rolls and Henry
Royce. Building on Royce's reputation
established with his cranes they quickly
developed a reputation for superior
engineering by manufacturing the "best
car in the world". The First World
War brought them into manufacturing
aero-engines. Joint development of jet
engines began in 1940 and they entered
production. Rolls-Royce has built an
enduring reputation for development and
manufacture of engines for defence and
civil aircraft.

3. In the late 1960s, Rolls-Royce was adversely affected by
the mismanaged development of its advanced RB211 jet
engine and consequent cost over-runs, though it
ultimately proved a great success. In 1971, the owners
were obliged to liquidate their business. The useful
portions were bought by a new government-owned
company named Rolls-Royce (1971) Limited which
continued the core business but sold the holdings
in British Aircraft Corporation (BAC) almost immediately
and transferred ownership of the profitable but now
financially insignificant car division to Rolls-Royce Motors
Holdings Limited, which it sold to Vickers in 1980. Rolls-
Royce obtained consent to drop 1971 from its name in
1977.
The Rolls-Royce business remained nationalized until
1987 when, after renaming the owner Rolls-Royce plc.,
the government sold it to the public. Rolls-Royce plc. still
owns and operates Rolls-Royce's principal business,
though, since 2003, it is technically a subsidiary of
listed holding company Rolls-Royce Holdings.

4. The 4 P’s of ROLLS ROYCE
Product
Price
Place
Promotion

5. Product
Rolls Royce is a globally recognized luxury car brand
based in England. Rolls Royce is an extremely high
end luxury car maker specializing in providing cars to
elite clients. Rolls Royce has several prominent brands
like Phantom, Dawn, Ghost, Wraith etc. in its product
line up in its marketing mix. The brand is a subsidiary
of German auto giant BMW. Rolls Royce Motors offers
customized cars to customers, and the company has
nothing to do with Rolls Royce brand which is another
conglomerate with the same name. Rolls Royce cars
have a unique identity of a long front bonnet, metallic
finish exteriors and customized interiors. Rolls Royce
also offers Coupe or convertible variations for some its
models. The products and cars basically define the
ultimate criteria for luxury in the automobile segment.
Since Rolls Royce focuses only on a niche premium
segment, the annual sales of the brand worldwide are
only in the range of 3500-4500 cars.

6. PHANTOM
RULE ONE
Ensure your Phantom is clean and presentable
Unleash your inner renegade. Phantom invigorates those who
defy convention.
With its rebellious aura, it’s the ultimate icon, reinterpreted by
icons.
RULE TWO
Maintain the correct image expected of your Phantom
In a world that tells you what to do, follow your instincts.
Rolls-Royce allows you to customise your Phantom to suit your
personal preferences whether that’s transporting your most
prized possession…
…or adding another essential component you’ve envisioned.
Journey to the far reaches of your imagination.
RULE THREE
The ticking of the clock should be the only thing you hear
The quietest Rolls-Royce ever created, the perfect foundation
to create your own noise.
Discreet placement of cutting-edge technology ensures nothing
detracts from the sheer pleasure of the exquisitely appointed
Phantom Suite.

7. PHANTOM
EXTENDED
UNIQUE HAS NO RIVAL
The creation of Phantom Extended is the creationof legacy.
Like the Siamese Fighting Fish, no two are ever the same. As
the vision of the patron is melded by artisans, the legend is
brought to life.
Phantom Extended stands alone, powerful and beautiful.
Master of its domain.
A STATEMENT OF ORIGINALITY
Each Phantom Extended is singular; no two are ever the same.
Each Phantom Extended is crafted to the vision of its patron, a
manifestation of our philosophy that unique is rarely
experienced. Phantom Extended is made in your image, not for
your image.
AN EXPANSIVE EMBRACE
The Suite of Phantom Extended is an exquisite sanctuary,
crafted to the exacting vision of its patron. Beauty and comfort
combine beneath the celestial canopy of Phantom’s iconic
Starlight Headliner.
The quietest Rolls-Royce cabin ever conceived is a cosseting
and tranquil haven. Cutting-edge technology is discreetly
placed to ensure nothing detracts from the sheer pleasure of
splendid carriage only Phantom can deliver.

8. CULLINAN
SUPREME LIBERTY
This is freedom absolute. The first all-terrain SUV from Rolls
Royce makes luxury off-road travel a reality for the first time.
Pinnacle luxury is now effortless, everywhere.
LUXURY FOR ALL
Share unforgettable adventures in the company of friends.
With its spacious interior, Cullinan accommodates every
traveller in unparalleled comfort.
POTENCY AND PACE
From Scottish highlands to Arabian deserts. From Austrian
mountains to the epic landscapes of the United States.
Cullinan conquers three continents and 12,000 miles of the
world’s toughest terrain to showcase its supreme capability
in partnership with National Geographic.
EMBOLDENED ADVENTURE
Cullinan is an all-terrain, all-season SUV. Drivers journey in
confidence, knowing that Cullinan’s limitless performance
capability underpins every excursion. Within Cullinan’s
generous cabin, passengers are safe, secure, and supremely
comfortable.
UNCHARTED IN COMFORT
Discover new horizons with ease. Venture beyond your
comfort zone – in uncompromised comfort. Within Cullinan’s
palatial Suite, you are cosseted from the elements in pure
luxury.

9. GHOST
A VISION BEYOND THE VEIL
A WHISPER IN THE WIND
SEEK ME, FEEL ME
WHEREVER YOU ARE IN THE WORLD
I AM YOUR NEW DESIRE

10. GHOST
EXTENDED
COME AWAY WITH ME
Let’s get lost in a world belonging only to us. A
world where we see clearly.
On our search for clarity, we will find serenity,
peace, and beauty in simplicity.
To know me is to know yourself.

11. WRAITH
VELOCITY. VERVE. DRAMA.
The ultimate grand tourer.
A lightning-quick specimen that thrives on thrill
and waits for no one.
Spirited performance underscored with
Electrifying pace.
ATHLETIC PROWESS
Propelled by a muscular engine, Wraith
accelerates with purpose and brawn.
EXQUISITE STYLE
A hyperdynamic silhouette offset with design
cues signalling master craftsmanship and taste.
Open the door on discovery. Let Wraith light the
way.

12. DAWN
Dawn is an emblem of spontaneity. A
drophead coupé crafted to empower the free
spirit.
Dawn is for those who take off at a moment’s
notice, going wherever the road leads.
It is for the individual who will never be tied
down.
With Dawn, let inspiration guide you.
As the sun dwindled over the city, our senses
came alive.
The open road beckoned; the thrill of freedom
was tangible.
We danced in the rain, defying the seasons.
Dawn’s essence, urging us on.
Atop the Alps, we felt vibrant.
The limitless horizons stretching before us.

13. BLACK BADGE
DARE TO BE DIFFERENT
Black Badge is for those who reject conformity
and live on their own terms. It’s for the
innovators, trailblazers, rule-breakers — and
above all — those who dare.
BOLDER IN ATTITUDE
Black Badge is an audacious alter ego,
designed with enhanced torque, power, and
control.
BOLDER IN PERFORMANCE
Experience the responsiveness of dynamic
handling. Wherever the night takes you,
expect unrivalled capability and finesse.
BOLDER IN BESPOKE
Emerge from the shadows with custom
colourways and personalised features that defy
convention.
BOLDER IN EXPRESSION
Make a statement with daring accents. These
are icons, intensified.
A VISION IN BLACK
Cultivate your darkest desires.

14. Price
Rolls Royce motor cars are premium priced cars and
they serve only extremely affluent and rich clients.
The pricing in its marketing mix is kept high as they offer
products, services and finishing of the highest quality and
also offer customisation as per the requirement of the
customer. Rolls Royce offers cars starting at a base price
of $200,000- $250,000. These prices for Rolls Royce are
the entry level prices. Customisations, additional add-ons,
interiors etc can increase the price of the cars as per the
customers needs and wants. The costliest Rolls Royce car
was Hyperion Pininfarina priced at $6 million per car. In
India, the starting price of Rolls Royce cars in at INR 4
crore. This clearly shows that the brand is not disrupted by
an competitor pricing and simply focuses on offering
highest quality and a premium price.

15. Place
Rolls Royce has a tremendous worldwide presence. The
brand has offices spread in 50 countries worldwide.
People from over 150 countries like US, UK, India, Middle
East, Australia, China etc use Rolls Royce cars. Rolls
Royce is headquartered in England, where they have the
administrative and production facilities for the
customers. Since Rolls Royce has a limited client base,
they have been extremely diligent in having a strong
distribution network of its cars. Since Rolls Royce are
customized, spare parts and servicing are provided by
the company and they are delivered to the customer's
doorstep.
The company follows an extremely niche market mix
strategy when it comes to place and distribution of cars
and spare parts.

16. How many countries does Rolls Royce
operate

17. Promotion
Rolls Royce has a tremendous legacy and is an
inspirational brand. It is not a product which the masses
will buy and hence Rolls Royce does not follow the
conventional advertising strategy in its marketing mix.
Since this caters to a niche segment, using mass media like
TV, print, online ads etc doesn't make sense for the
company. Rolls Royce being a sought after luxury brand
and a social status symbol, attracts elite people. Word of
mouth, usage by rich and successful celebrities,
businessmen etc make Rolls Royce a powerful brand. This
is the biggest marketing or brand awareness which the
company can do. For its customers, Rolls Royce ensures
they are engaged through various activities like exclusive
merchandise, expensive gifts etc. Also, regular PR coverage
through newspaper articles, TV shows etc reiterate the
prominence and dominance of the luxury car brand.
Hence, this gives an insight in the marketing mix of Rolls
Royce motors car brand.

18. Promotion Strategy of Rolls Royce
Rolls-Royce has established itself as a luxury brand with global
recognition since its inception. It has succeeded in building in the
minds of consumers a strong ideal brand value.
Its marketing techniques include displays at high-profile events,
expensive hotels, and exclusive vehicle shows. Rolls Royce caters to
an extremely exclusive and niche market, and the company relies
heavily on word-of-mouth advertising from happy customers who
unknowingly become brand ambassadors and marketing agents for
the company.
Now that we have understood the marketing mix of the company.
We should next explore the campaigns done by the company

19. 1. Rolls-Royce “One of one” by Havas London
It is a film in which, Siamese fighting fish is compared
to a Rolls-Royce Phantom to show how each is an
“exquisitely unique creation” with no competitors.
The campaign, which is Havas London’s first for the
brand, aims to emphasize that Rolls-Royce
Phantoms are commissioned on a custom basis and
are “one of a kind.” It is one of a series of short films
from Sam Pilling who is known for his films at F1
sports cars and BMW.

20. 2. Rolls-Royce “The spirit of ecstasy” by Hingston Studio
The House of Rolls-Royce is a new effort launched by
Rolls-Royce Motor Cars to bring the tales,
experiences, and legends associated with the
legendary brand to life. Hingston Studio designed
and directed the video, which uses a combination of
motion capture, 3D scanning, live-action, and
animation to produce an engaging 2.5-minute story.
With the digital shift, online presence is a must to
grow, with that said let us view the digital presence
of Rolls Royce.

21. COMPETITORS
COMPANY
Bentley Motors Maserati Audi
DESCRIPTION
For more than a century, Bentley
Motors has been handcrafting
cars. The Bentley Continental
GT, Bentley Bentayga, and
Bentley Flying Spur are the
current models in the Bentley
lineup.
They symbolize the height of
luxury automotive workmanship,
as well as a move toward an all-
electric future, with hybrid
powertrains already available on
select models.
Maserati has set the standard
for automotive design with
unique vehicles that are
luxurious yet athletic, and
always have incredibly distinct
lines.
The brand’s cars have grown
larger, longer, and more
streamlined, moving away from
the rounded, curved, sinuous
characteristics of its early years.
Audi has been selling high-end
cars in India since 2004, but in
2007 it merged with Volkswagen
Group Sales India and began
developing long-term plans
which included significant
investments, recruitment drives,
and strong sales services to do
better to become India’s top
luxury car. Audi cars are
available in 110 countries all
over the world.

22. A Picture
Is Worth a
Thousand
Words

25. THANKS!