This document outlines a business plan for a home makeover service called AKSHAS. The key points are:
1. AKSHAS aims to provide single room makeovers on a small budget of INR 50,000, targeting middle and upper class households in Delhi.
2. The makeovers will focus on renovating one room per project, upgrading features like flooring, painting, lighting and furniture within a fixed budget.
3. The business plan discusses goals, target markets, competitors, marketing strategies, and financial projections over 5 years. It aims to establish high quality standards and complete projects on time and on budget.
4. Providing a single room makeover service in a small budget
Targeting the middle and upper class households of Delhi
Challenge would be to provide a different look to the same old room
without changing its structure
Upgrading the lifestyle of our client
Tie-ups with local electrician, plumber, carpenter, painter etc. to help us
in executing our plans
4
9. ⬗ Deliver residential makeover
services at such consistently
high standards of quality,
professionalism, ethics, reliability
and integrity that will
Set the Standard of Excellence
9
11. Our mission is to provide high quality professional makeover services
and products to middle and high-income proud homeowners in Delhi
To transform our client’s lives by improving their standard of living and
life style in their own homes
To deliver quality work, use quality materials and do the projects on
time and on budget – guaranteed! or we pay
11
13. Quality Work, On Time, On Budget –
Guaranteed!
We aim to maintain realistic time lines and
deliver on what we promise – without
delays, overcharges, or hassles
13
20. 20
Fixed budget of
INR 50,000
Single room renovation
(irrespective of size)
Work completion
within stipulated
time
Quality of the
work done
Material used ensuring
low maintenance cost
Use of old stuff to make
new (innovation) ,so that
the sentiments remain
connected with the people
22. Services Provided
Flooring
Wall tiling
Painting
Wall covering
Electrical wiring
Changes in Furniture
Additions of Fixtures
Some decorative DIY
22
23. Project Details
23
We are 4 professionals working in MNCs and starting this as a side
business
Place of Shop: South Extension, Delhi
Target Market: Delhi
Shop taken on lease for 5 years
Shop Area: 400 sq. ft.
24. Sources of Funds
Capital we have: Rs.10 lakhs
Required as a bank loan: Rs.15
lakhs
Duration of loan: 5 years
Rate of interest @ 13%
Total cost we will charge as a full
package for a 100 sq. ft. room:
Rs.50,000
Total interest amount: Rs.9.75
lakhs
Thus total investment: Rs.34.75
lakhs
24
25. Application of Funds
25
Shop rent: Rs.2.5 Lakhs per month
Other expenses : Rs.1 Lakhs per month
Total monthly expense: Rs.3.5 Lakhs per month approx.
Total yearly expense: Rs.42 Lakhs per annum approx.
26. Cost of Services
26
S.no Service type Material Cost per sq. feet
1 Flooring Cost of tiles 95
Labor 40
River sand 40
Cement 25
Cleaning 30
Total cost per sq. feet 230
2 Wall tiling Cost of tiles 85
Labor 50
Cleaning 30
Total cost per sq. feet 165
27. 27
3
Painting (including
labor)
Luster painting 40
4
Wall covering including
labor
Vinyl Wall Paper 75
5
Electrical wiring
including labor
New Electrical Point 760/point
Replacing old Switch
with new one
460/point
Gauge of 2.5 mm2 130/point
Gauge of 4 mm2 190/point
28. Repayment, Break even plan & Cash flow plan
28
Year
Investment (in
Lakhs)
Year
Annual Cash flow
(in Lakhs)
Remarks
Initial 34.75
1 30
Assuming 5 orders per month
for 12 months @ 50,000Year 1 42
Year 2 42 2 48
Assuming 8 orders per month
for 12 months @ 50,000
Year 3 42 3 72
Assuming 12 orders per month
for 12 months @ 50,000
Year 4 42 4 90
Assuming 15 orders per month
for 12 months @ 50,000
Year 5 42 5 90
Assuming 15 orders per month
for 12 months @ 50,000
Total 244.75 330
34. 34
AKSHAS
giving homes a makeover!
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Cost: 10,000 INR for 50,000 flyers
Effectiveness: Area near the office
35. 35
Cost: 25,000 INR per Month
Effectiveness: people using apps like
Magic Bricks, Nest away, Just Dial,
99acres
PLAN B
Adds on Google App
41. 41
While placing the order, our website would ask certain questions like:
Which room of your home needs a makeover?
What is the area of the room?
Is there any specific change they want in their room?
What all things they expect to have in the room?
43. 43
By capturing the market in Delhi and making our base strong,
we would plan to expand in other metro cities, where we see the
potential
Add more customized makeover plans according to the budgets
that clients can afford
59. Let’s review some concepts
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
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Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
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