This document discusses the growing trend of mobile usage and its implications for publishers. It provides statistics on mobile traffic growth, smartphone and tablet adoption rates. It then discusses how people are using their mobile devices to read content in different contexts. The document advocates that publishers take a careful approach to mobile, starting with the web and distinguishing between tablet and smartphone experiences. It also provides "rules of thumb" and a case study of how one publisher, EB Medicine, conducted market research before developing a mobile strategy.
You shouldn’t base your B2B business model on general trends, but they give you context for overall consumer behavior and media consumption, which eventually affect B2B industries
The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching televisionThe most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities
Reality check
Publishers must see past the hype to build a meaningful mobile experience for their unique audiences