This data is from registrants for the Big Analytics 2012 events. The survey asked participants to classify themselves as “business” or “IT”. Survey details: Number of survey respondents and date - San Francisco (April) = 507 Boston (May)= 322 Chicago (June) = 441 New York (Dec) = 894 TOTAL = 2164

2. Background on Big Analytics 2012
survey data
• This data is from registrants for the Big Analytics
2012 events
• The survey asked participants to classify
themselves as “business” or “IT”
• # of survey respondents and date
– San Francisco (April) = 507
– Boston (May)= 322
– Chicago (June) = 441
– New York (Dec) = 894
– TOTAL = 2164

3. Who is Talking about Big Analytics in
Your Organization?
70%
60%
50%
40%
30%
20%
10%
0%
CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing
Care
All registrants
aggregated

4. Who is Talking about Big Analytics in
Your Organization?
80%
70%
Boston
60% San Francisco
Chicago
50%
New York
40%
30%
20%
10%
0%
CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing
Care

5. Who is Talking about Big Analytics in
Your Organization?
70%
60%
Business Track
50%
Technical Track
40%
30%
20%
10%
0%
CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing
Care

6. Where is Big Data Analytics in Your Company?
70%
60%
50%
40%
30%
20%
10%
0%
Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other
Web/Social/Mobile Marketing
All registrants
aggregated

7. Where is Big Data Analytics in Your Company?
80%
70%
Boston
60% San Francisco
Chicago
50%
New York
40%
30%
20%
10%
0%
Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other
Web/Social/Mobile Marketing

8. Where is Big Data Analytics in Your Company??
80%
70%
Business Track
60%
Technical Track
50%
40%
30%
20%
10%
0%
Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other
Web/Social/Mobile Marketing

9. What are the Greatest Big Analytics
Application Opportunities for Businesses Today?
80%
70%
60%
50%
40%
30%
20%
10%
0%
Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and
science optimization relationship analysis prevention
All registrants
aggregated

10. What are the Greatest Big Analytics
Application Opportunities for Businesses Today?
80%
Boston
70%
San Francisco
60% Chicago
New York
50%
40%
30%
20%
10%
0%
Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and
science optimization relationship analysis prevention

11. What are the Greatest Big Analytics
Application Opportunities for Businesses Today?
80%
70%
Business Track
60%
Technical Track
50%
40%
30%
20%
10%
0%
Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and
science optimization relationship analysis prevention

12. What are Your Biggest Challenges in
Analyzing Big Data?
70%
60%
50%
40%
30%
20%
10%
0%
Data complexity Data volumes Performance Skills Data velocity Cost
All registrants
aggregated

13. What are Your Biggest Challenges in
Analyzing Big Data?
70%
Boston
San Francisco
60%
Chicago
New York
50%
40%
30%
20%
10%
0%
Data complexity Data volumes Performance Skills Data velocity Cost

14. What are Your Biggest Challenges in
Analyzing Big Data?
70%
Business Track
60%
Technical Track
50%
40%
30%
20%
10%
0%
Data complexity Data volumes Performance Skills Data velocity Cost