Mobile App Reviews - How to Make Your App Famous
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Every day, reviewers receive hundreds of requests to review new apps. With so many apps on the market, it can be difficult to get review sites to pay attention to your new game or productivity application. But, the good news is that you have more control than you think. Follow these 7 guidelines to get more app reviews and make your app famous. Check out my other videos at http://www.slideshare.net/AtNathanManning
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Mobile App Reviews - How to Make Your App Famous
- 1. Mobile App Reviews How to Make Your App Famous Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning
- 2. Everyone Wants their App to Be Famous
- 3. Everyone Wants their App to Be Famous Good reviews give your app credibility Tier 1 reviews = links and traffic Positive buzz for app and company
- 5. Why...?
- 6. App Reviewers Get TONS of Requests a Day
- 8. You’re in Control The Good News...?
- 9. Follow these 7 Guidelines to Get More Attention from The Good News...? Reviewers and Make Your App Famous
- 10. 1. Start Early The Good News...?
- 11. 1. Start Early Lock your launch date early Don’t wait for code complete to contact reviewers Start PR at least 1 month before launch
- 13. 2. Build Relationships Follow your favorite reviewers on Twitter Leave genuine comments on articles Get out to conferences and in-person events Use your network for introductions
- 14. Always Try to Build Relationships First, but, if You Do Need to Start a Conversation Via Email...
- 16. Simple, short emails work best You have 1-2 sentences to «hook» the reviewer Use headings to break the email into sections while describing your app (formatting helps!) Include links to the app stores, trailer, visuals, etc.
- 17. Never take a «shotgun» approach – reviewers hate template emails Come up with unique angles for each site based on their readers’ needs If writing to a specific person – be flattering, tell them you love and follow their work (you already do... right?) Give something special – preview build, exclusives, promo codes
- 18. 4. Get Creative
- 19. Don’t Limit Yourself to Email... Try Video Messages, Postcards, Promo Art
- 20. Warning: Avoid Sending Outright Gifts to Reviewers Don’t Put Anyone in an Awkward Position
- 22. Create Excitement: Build a Community on FB, Ask Your Fans for Personal Reviews, Use Social Proof in Emails to Reviewers
- 23. 6. Think Beyond Traditional Review Sites
- 24. 6. Think Beyond Traditional Review Sites Look for non-app sites that target your audience They can be easier to reach and still have a big following Join relevant social media communities Build your social network and then use it!
- 25. 7. Be Targeted
- 26. Don’t Kill Yourself Trying to Contact 100’s of Sites. Pick the Top 20-30 that Matter and Know them Well.
- 27. Questions? Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning