1. Development & Progress
Edited 23 May, 2012
Athirah Tan, CPRD Department

2. PROJECT CONCEPT & PLAN
5 Year Program
2009 2010 2011 2012 2013
STRATEGY
Focus on building database
Establish network of distribution
EXECUTION
Publishing of Factsheets Publishing of Booklets Publishing of Booklets Booklet Additional Topics Booklet Additional Topics
Setup Website Approval Portal Development Portal Phase 2
Portal Phase 2 Content Development
Local Content Development Content Enrichment
Interactive Network + PR
Establish Network
Content
Establish Community
Cotent Ownership
CONSUMERInfo is designed as a long term program to provide educational
information to enable consumers to make well-informed decisions when
subscribing any communications and multimedia services.
CONSUMERInfo aspires to empower the consumer to be in a better position
and make well-informed decisions on communications and multimedia
products and services that best meets their needs. This education series is
also intended to help the public to better understand their rights and
responsibilities as consumers.
2

3. PROJECT MISSION
1. As a Malaysian educational portal for users of communications & multimedia services
available in local languages.
2. To develop ConsumerInfo into a complete idiot’s guide/educational series for the
Malaysian consumer awareness consumption
3. To be used as a cross check and neutral reference point for information on
communications & multimedia products & services available to the public.
4. To be used as a review site for consumer and expert feedbacks on all things c & m closely
relevant to the consumer.
5. To promote ConsumerInfo as a relevant, practical and valuable tool to the consumer
6. Create awareness, value, interest & benefits for the consumers
3

4. HOW DOES THE PORTAL ADD VALUE TO THE BRAND
1. Provides an instant visual assembly of total market information to the public.
2. Improve credibility.
3. Relevant and practical tools for making informed choices.
4. Pro-Consumer Value, Avenue for Service Providers’ Business Communications.
5. Conveniently accessible for the consumer, assisted with applications
• for easy understanding and navigation
• visually attractive
• engaging for easy info digestion.
4

5. www.consumerinfo.my
MOCK UP vs ACTUAL
MAIN LANDING PAGE

6. Main Landing Page
User Type
Navigation
Main
Navigation
Bar
Flash Banner
Brief
Service
Intro
Selection
Periodic
Awareness
al Polls
Campaigns
Current Advice &
Guides
Issues
News
Secretariat
Consumer Sharing/Advic
Reviews e
6

7. DEVELOPMENT SPAN OUT, MECHANICS &
CYCLE
2011 2012 2013
EXECUTION
Website Approval Portal Phase 2 Content Enrichment
Content Development Establish Content Network
Local Content Development Interactive Network + PR
Establish Community Content
Ownership
PORTAL DEVELOPMENT
Top Navigation User Navigation Content
Service Navigation User Navigation Ownership
SP Package Info Feeding SOP Portal Tool Awareness Campaigns
Free Ads SOP Community Content
Package Comparison Engine
Tools Linkage
SP Linkage
SITE NAVIGATION CONTENT CYCLE