Digital Marketing Strategies that can be used to enhance the approach to audience and can help foundation to hit the more number of students so that they can get more opportunities

1. The Spark
Foundation
Digital Marketing Intern
GRIP FEB-2021
-Atiendriya Verma

2. WHAT IS SPARK FOUNDATION
+ The Sparks Foundation is a committed non-benefit association to serve in the field of instruction, which was
shaped in 2016
+ TSF helps understudies from all foundation to learn and interface with assorted individuals and assist them
with preparing to confront the genuine difficulties.
+ The Spark Foundation attempts to enable understudies with all the virtual aptitudes to exceeds expectation in
their careers
+ The foundation provides us the assurance that the understudies can rise out of any circumstances, from where
ever they belong
+ The Spark Foundation start-up was co-founded by individuals who accept that each understudy ought to have
a chance at enormity and they have made numerous programs to assist understudies reach their most extreme
potential.

3. Vision and Mission of the Foundation
+ The Vision Statement of THE SPARKS FOUNDATION
+ “A world of enabled and connected little minds, building future”.
+
+ The Mission statement of THE SPARKS FOUNDATION
+ “To inspire students, help them innovate and let them integrate to build the next generation humankind”.

4. PROGRAMS THAT SPARKS PROVIDE
+ 1-Student scholarship program
+ 2-Student mentorship program
+ 3-Student SOS program
+ 4-Workshops (GRIP)
+ 5-Corporate Program

5. Student Scholarship Program
Objectives:
Ensure money is not the
showstopper
Use a little money to drive bigger
results
Setup
Prepare attractive schemes
Prepare timelines which motivate
Prepare shows/demos which
inspire
Target
Create achievable targets
Find easy doable targets,
inspiring crowd
Achievable timelines
Support
Support students achieve it
Mentor to improve (SMP)
Inclusive Guidance
Our Vision
A world of enabled and
connected little minds, building
future

6. Student Mentor Program
Checkpoints
Inspired Students
Motivated Students
Happy Students
Individual Sessions
Live Sessions
Individual Attention
One-on-one problem solving
Objectives:
Make resources available to students to further their
dreams
Help them shape their dreams towards reality
Guide, Teach, Mentor, and Monitor Students, to ensure
their success
Workshops
Industry Inspired Workshops
Focused and Compact
Result Oriented
Progress Check
Scheduled Routine Progress Monitoring
Feedbacks
Iterative Improvements on Format
Talks
Special Screenings of Videos
Inspiring Talks
by Specialists, Experts in their fields

7. Student SOS Program
What is SOS:
SOS have been used as a code for emergency since
1905
Some people think "SOS" means “Save Our Souls”,
“Send Our Succor” or “Save Our Ship”. The
original use of "SOS," however, dates back to 1908
and the International Morse Code distress signal
used with maritime radio systems.
Setup
Prepare attractive schemes
Prepare timelines which motivate
Prepare shows/demos which inspire
Target
Create achievable targets
Find easy doable targets, inspiring crowd
Achievable timelines
Support
Support students achieve it
Mentor to improve (SMP)
Inclusive Guidance
Our Vision
A world of enabled and connected little minds,
building future

8. Upcoming Workshop
+Glimpses for Kids
+LINKS App
+Resume Writing
+Career Choices
+Global Education Choices

9. Corporate Programs
Corporate Visits
& Externships
• We organize visits to Corporate offices for students belonging to
low income group families.
• We match brilliant interns with requirements in companies, where
the interns can continue working and gain more exposure, while
companies, get the best talent.
Charitable Team
Building
Programs
• Doing charity work as a team can help build bonds,
strengthen communication skills and boost morale while
making a positive difference in the lives of people who
need it most.
• We coordinate with Corporates to organize team building
events where team members can do charity work

10. (Graduation Rotational Internship Program)
+ IT is one of the popular programs offered by The Sparks Foundation, where interns work on the field of their expertise and gain
professional experience.
+ THIS INTERNSHIP PROGRAM IS BASED COMPLETELY ONLINE AS A PART-TIME INTERNSHIP FOR STUDENTS TO
COMPLETE IN THE SPAN OF 3 MONTHS.
+ GRIP OFFERS INTERNSHIPS FOR THE AREAS OF TECH, MARKETING, AND HUMAN RESOURCES.
+ THE FIRST MONTH WORKS ON INDIVIDUAL TASKS, SUCH AS WRITING ARTICLES AND DESIGNING POSTERS, THE
SECOND MONTH CONSISTS OF GROUP WORK.
+ INTERNSHIP INCUDES:-
+ 1-CAMPUS AMBASSADOR
+ 2-CONTENT DEVELOPER
+ 3-DATA SCIENCE AND BUSINESS ANALYTICS
+ 4-MOBILE APP DEVELOPMENT
+ 5-DIGITAL MARKETING
+ 6-IOT & COMPUTER VISION
+ 7-WEB DEVELOPMENT AND DESIGNING
+ 8- TALENT AQUISITION

11. Digital Marketing Plan for The Sparks
Foundation
+ Digital Marketing is the most effective way to get the attention of the public we want to attract towards our product
and let them know about the perks of being the family of this foundation.
+ This way we can approach the ost of the users and will help them to learn about the opportunity that is waiting for
them at their door step by the means of digital platforms.
+ We’ll ought to carry the method through the numerous online stages and strategies which are as: -
+ 1-Email Marketing
+ 2-Marketing Blog
+ 3-Social Media Marketing
+ 4-Media Houses
+ 5-Influencer Marketing
+ 6-Content Marketing
+ 7-Pay-per-click Marketing

12. Social Media Marketing
+ We know in the era of digital civilization the social media has the social media has changed the way working of
society, counting the way of interface with one another.
+ These platforms allow marketers to practice the wide range of strategies to promote engage with it.
+ There are nine different key elements of the social media marketing
+ 1-Creating an Audience Persona
+ 2-Goal-Settings and objectives
+ 3-Budgeting
+ 4-Resourcing/team building
+ 5-Reseach
+ 6-Choosing Platform
+ 7-Producing Content
+ 8-Integrsting
+ 9-Tracking Analytics

13. Digital Marketing of
The Spark Foundation
Via Instagram
+ Methodologies: -
+ 1-Instagram Bio
+ 2- Devotees
+ 3- Substance Creation
+ 4- Collaborating
+ 5- Hashtags
+ 6- Instagram Stories:
+ 7-Switch to Professional

14. Instagram Bio
+Instagram Bio offers an inconspicuous indicate around what we do as an
organization and incorporate a brief brand portrayal such site links.

15. Devotees
+ All the Grasp understudies and understudy communities related with TSF can be asked to take after the
official Instagram handle and ask them to share the page with their companions and family, this can result
in colossal adherent base.

16. Substance Creation
+ We will make creative and attractive posters which speak to what are we are doing as an
organization and around diverse programs that our organization is right now advertising.
+ Moreover, by search motor optimization, social media handles can show
up in beat two look comes about, so that gathering of people can check it
out exceptionally easily.

17. Collaborating
+ Joining forces with impacting pages may be a broadly utilized showcasing strategy.
+ We can collaborate with other NGO pages for more extensive reach and different community like story mirror

18. Hashtags
+ Instagram offers the hashtag include that can be exceptionally valuable for our
organization. Utilizing hashtags that are important to our substance is really
important. Substance particular hashtags can offer assistance reach out to our target gathering of
people, individuals who are really fascinated by what we are advertising. Ready to to make a hashtag that
will characterize us as an organization like #SparkFoundation, #TSFforYouth, #Grasp, and so on.

19. Instagram Stories And Switch To Professional
+ Ready to conduct occasional tests on our Instagram stories related to appropriate points that can offer
assistance students. Instagram Story.
+ Highlights gives you the capacity to share more data and give more value.
+ - By this we can sponsor our product or anything’s
+ .

20. These are the some tactics by which we can
improve our strategy and can reach thousands
Students
“Don't limit a child to your own learning, for
he was born in another time.”
Rabindranath Tagore

21. THANK YOU