The marketing strategy layout document outlines the key steps for a startup furniture company to develop an effective marketing plan. These include setting goals and metrics, identifying the target audience through research, educating users with relevant content, designing a responsive website and landing pages, getting found online through search engines and social media, nurturing leads through personalized outreach, and closing sales through collaboration between marketing and sales teams. Competitor research is also emphasized to understand strengths, weaknesses, and opportunities to differentiate in the market.

1. Startup - Furniture
Marketing Strategy Layout

2. Process
Create Goals.
Identification of Target Audience.
Educate & help users with relevant Content.
Responsive Website design & Landing page.
Get found by users on Search Engines & Social Media
platforms.
Nurturing & closing leads.
Competitor’s Research is a must.

3. Create goals
Define goals for your marketing strategy as in what do you
want to achieve with marketing efforts.
Your goals should be specific and measurable so that you can
analyze them so that they help you push your marketing
efforts forward like Increase 20% sales in 3 months.
Make short term goals which all helps to achieve that long
term Goal.

4. Identifying Target Audience
Know who can be your potential customer or lead by
conducting research through surveys and categorizing
current customer database.
Segment your database down to your potential customers by
categorizing them acc. to their
Demographics (age, gender, income, social class),
Geographies – country, time zones area code
Choosing your target audience will help you identify where
they stand in the sales cycle and how to make them
customers.

5. Educating users with relevant
Content
Nowadays Content is king. People thrive on new content
everyday.
That’s why we have to feed right content to right users at
right time with right technique.
Educate users via content to create awareness, help users via
content by answering those question that are blocking them
from our product.

6. Responsive Website & Landing
page
Having a responsive web design is inevitable. Make your
website accessible on all devices and interacting as well to
keep users engaged.
Great website helps in SEO and generating leads as well.
A landing page with action oriented Headline & relevant
info. Can be a great way to generate leads.

7. Search Engines & Social Media
platforms
Using those platforms as marketing channels through which
your user found about you is an amazing way to get found by
your potential audience.
SEO, Google AdWords, Facebook advertising, Instagram
Advertising & Pinterest are well sourced options to engage
your target audience.
Registering on local search engines & Google Listing is also a
good option.

8. Nurturing & closing leads
Once you attract users and engaged them with your product,
you can say you have a lead/prospect.
Nurture leads by building relationships with them in order to
get their business when they are ready. You can do this by
engaging them with personalized emails.
Leads can be closed more efficiently if sales & marketing
teams closely work together.
Install a customer feedback loop to know what needs
improving, hence optimizing conversion rate as well.

9. Competitor’s Research is a
must!
Determine & evaluate your competitor’s marketing
strategy. Gather as much info. You can get about their
services, marketing channels & target audience.
Compare your strengths & weaknesses to theirs and find out
in which way you are different from them. What stands you
out, moreover what can you offer that different from their
services (USP).

10. Presentation By Atin Rastogi
Thank You