Non-Profit workshop - mobile strategy

Creating a Mobile Strategy Kelly McIvor @kjmcivor October, 2011 “ Mobile marketing is no longer something companies need to try – it's something they need to do.”

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Cellular Telephone Industry Association, 2011 2 ComScore, October, 2011 3 Ipsos/Google, July, 2011 Creating a Mobile Strategy

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Content Discovery Creating a Mobile Strategy Application Mobile Web SMS SMS QR Code Advertising NFC Mobile Web

[object Object],Target.com vs. m.target.com " ...the mobile use case is about either urgent need-to-know or impulsive want-to-have data.“ - Steve Smith, Media Post: Mobile Insider Creating a Mobile Strategy

Mobile Technographics: Understanding The Connected Consumer September 2010 “US Mobile Technographics®: 2010”

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Non-Profit workshop - mobile strategy

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Non-Profit workshop - mobile strategy