http://www.auctori.com, http://www.thenetimpact.com Steve Thomas, President of The Net Impact explains the importance of Social Media.

1. Social MediaWhich to? How to? Why to? Steve Thomas President The Net Impact www.thenetimpact.com Feb 25th 2011

3. Facts and Examples

4. Discuss opportunities and hazard

5. How do I know I need (want) it in my business?

6. Getting started

8. Social Media Social media From Wikipedia, the free encyclopedia Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

9. Social Media creates instant “stars”

11. VP Social Media, AMA-STL

12. VP Missouri Venture Forum

14. Where in the World is Steve Thomas? Joining and starting conversations across the globe.

15. Social Media = Earned Media Authenticity reigns. Conversations cannot be bought. Conversation cannot be controlled, they can only be joined. Marketers have to be willing to listen and learn from the consumers they engage through social media. Start by listening! Don’t’ ignore the buzz, good or bad!

16. “Covering your ears is not a viable strategy.” Sarah Hofstetter, social marketer

20. The University of Maryland’s Smith School of Business, 2010 “While we expect more small businesses to use Twitter as a customer service channel in the year ahead, as it stands, Facebook and LinkedIn have become the predominant platforms for small business owners.”

23. Marketing is always changing! “If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff, U. S. Army

24. Marketing is always changing! Brands are becoming our friends on social networks like Facebook, Twitter and all of social media

25. Where visitors come from today

27. The same report also revealed that, on average, 900,000 blog posts are created within a single 24-hour period.

29. Where visitors come from today

30. Social Media Drives Real Traffic

31. Blended Search - Mixed Media

32. Blended Search - Mixed Media

33. Blended Search – Local & Social

35. Where visitors come from today Regular question we get: “Which social networks are best?” Answer: “The ones that help you get more leads and broaden brand awareness.

38. Point of view expected

39. Conversations not content

40. There is spam, abuse and misuse

41. Layers of participation and participants

42. Essential part of your brandingBasics of Social Media “the time it takes to use social media sites is more demanding than I expected”

45. Find new authors to engage

49. How do I get started? Forrester Research describes six levels of participation or Social Technographics®: 1. Creators 2. Critics 3. Collectors 4. Joiners 5. Spectators 6. Inactives Find Your All-stars Network Listen

51. How do I plan? Construct your social marketing architecture

54. Connect with them over your products, your services and their input.

55. Engage in real-time conversations with key influencers.

57. Social Media Final Thoughts Social Media is like a cocktail party. The question is, “Who is the host?” Social Media is “earned traffic”. Earned by level of interest and value to the visitor. Your level of “interesting” gets you found. How can this be employed? Measured? “We become who we hang out with!”

58. We become who we hang out with! So let’s hang out! Thank You! Email /Tweet us for a copy of this presentation! Steve Thomas @TNIMAN @TheNetImpact Steve.Thomas@thenetimpact.com #TNISTLEC