\AUDITOIRE is a global event communication agency that is part of the TBWA\ group. It has over 225 events annually across offices worldwide. Some of the major events it has organized include the opening and closing ceremonies for the Rugby World Cup and UEFA Euro 2008, product launches for Philips and Renault, exhibitions for GE and SNCF, and inaugurations in Qatar. \AUDITOIRE specializes in large-scale events, conferences, experiences, and official meetings around the world.

1. AUDITOIRE
Events you’ll never forget
December 2008

2. AUDITOIRE is a Worldwide Network
AUDITOIRE is a part of TBWA group (OMNICOM), the World’s eight largest communication group.
TBWA has 291 offices in 77 countries.
EVENT NETWORK
MIDDLE EAST:
Qatar
EUROPE:
France
UK
Netherlands
Germany
USA (New-york)
ASIA:
China (Shanghai, Beijing)
2007 Key figures:
225 events - 62 trips - 80 films
143 staffs
80 M billings
85 clients SOUTH AFRICA:
35% International TBWAHUNT & LASCARIS
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3. A Global Event Communication Agency
S Large-scale shows
I
N Internal communication :
C • Motivation (seminars)
E
• Internal conventions
1 B to B, PR events
9 Large audience
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9 Creative Media
1997 Film offer /Television productions
2000 Travel offer
2002 Healthcare departement
2004 Qatar departement
2006 Sports departement
2006 China departement
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4. PHILIPS B to B Launch of Aurea
at Showcase 2007 RENAULT office launch of the Twingo II in Stade de France 2007
Rugby World Cup (IRB) EURO - Switzerland/Austria 17th Gulf Cup - Qatar Doha Asian Games
2007 2008 2004 Qatar 2004
GE pavilion for Beijing Olympic Games Celebrating of the 70th Anniversay of SNCF (French Railway)
2008 2008
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5. ORANGE OPEN Rebranding 70 events 2006
17th Gulf Cup - Qatar
PRESS REVEAL COMMERCIAL TRAINING NISSAN QASHQAI PRESS LAUNCH 2007 2004 PRESS TESTING - SPAIN
70th ANNIVERSARY OF THE SNCF (FRENCH NATIONAL RAILWAY CIE)2007 25 YEARS OF THE TGV (HIGH SPEED TRAIN) 2006
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6. SNCF RUGBY ACTIVATION 2007 ADIDAS URBAN TENNIS 2007
WORLD RAIL SPEED RECORD 2007
ALSTOM TRANSPORTATION 2007 SOCIETE GENERALE 2006 & 2007 SUEZ INEO 2007
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8. HOW CAN WE BE YOUR PARTNER?

9. INAUGURATIONS & OPENINGS

10. COLLEGE OF THE NORTH ATLANTIC - QATAR
INAUGURATION
Doha, QATAR - December 2005
A 3 days forum on education and technologies
An inauguration evening with Her Highness Sheikha Mozah :
an inauguration show evocation of the disciplines taught at CNA-Q
a gala evening in the campus gardens with entertainment

11. 1st day: A cocktail party of 1,000 guests
2nd day: A dinner inside the museum with 1,000 VIPs
3rd day: A dinner at the Forbidden City with 300 VIPs
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12. ALARGAN
HOTEL MOVENPICK AL BIDA INAUGURATION
Al Bida, KUWAIT - 2004
A crystal tent on the beach facing the sea for 200 VIPs
An inauguration show
A gala dinner
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13. LARGE SCALE CEREMONIES

14. UEFA - EURO 2008
OPENING & CLOSING CEREMONIES OF THE UEFA EURO 2008
Basel, SWITZERLAND & Vienna, AUSTRIA - June 2008
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15. IRB (INTERNATIONAL RUGBY BOARD)
RUGBY WORLD CUP OPENING AND CLOSING CEREMONIES
Saint-Denis, FRANCE - October 2007
A worldwide broadcasting Ceremonies
80 000 viewers
500 artists, dancers, musicians
20 legends representing the 20 nations who took part at the
competition
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16. DOHA ASIAN GAMES ORGANIZING COMMITTEE
MASCOT LAUNCH
Doha, QATAR - December 2004
Unveiling a 13-metre-tall statue of “Orry”, the mascot
Street show for 15,000 visitors
A private show for 400 VIPs in a 1500 sqm venue
Gigantic images projected on the Olympic Committee
building walls
45 countries and 40 sportive disciplines represented
10 millions TV viewers
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17. QATAR NATIONAL OLYMPIC COMMITTEE
OPENING CEREMONY OF THE 17TH GULF CUP
Doha, QATAR - December 2004
70 million viewers
15 000 people in the new Al Saad Stadium
10 000 sqm of gigantic images on the grounds and in the stands
360°, 300 sqm visuals projected onto a central monolith
18 cameras and 2 control-room coaches for the backstage
production
Computer-generated images projected across four playing fields
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18. COCA COLA
2002 WORLD CUP « FAN DAY »
Paris, FRANCE - 2002
2,002 children gathered in the middle of the ground
80 000 televiewers attend this spectacular
choregraphy
An event created to encourage « Les Bleus » (the
nickname of the French National Soccer team) before
the world cup 2002.
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19. MICHELIN
« MICHELIN GREEN METER » LAUNCH
Shanghai (CHINA), Paris (FRANCE), Berlin
(GERMANY) and New York (USA) - October 2007
Display the results of 15 years of research for saving the planets on
giant screens simultaneously at Shanghai, Paris, Berlin and New
York.
A technological prowess with the synchronization of the meters by
taking into account the jetlag.
A challenge on the capacity to deliver on time the pictures and video
props on each site in the world via a satellite beam open for 24h.

20. ALSTOM & SNCF 2007 WORLD RAIL SPEED RECORD
BROADCASTING ON A WORLDWIDE SCALE
Paris, FRANCE - April 2007
574,8 KM/H : THE WORLD FASTEST EVENT
Live TV, radio and Web broadcast of a world land speed record : 800 million viewers & 610
National and International TV broadcasting the event.
Visitors' village for following the record being set live: Simulators in 24 SNCF stations, « High
speed travels » in train for 800 international guests (politics, KOL, CEO... of the 3 partners
Floating exhibition of the record-breaking train on the Seine
1760 National and
International Press Publiccations
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21. LUXURY EXPERIENCES

22. DOHA ASIAN GAMES
FASHION SHOW « FASHIONABLE ASIA »
Doha, QATAR - 2006
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23. LOEWE - THE YEAR OF SPAIN IN CHINA
Cocktail and Gala Dinner
Beijing, CHINA - 2007
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24. PHILIPS
« AUREA » PRODUCT LAUNCH
Paris, FRANCE - 2007
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25. SHANGHAI MODE LINGERIE - THE ENCHANTED FOREST
Fashion Show and Cocktail
Shanghai, CHINA - October 2007
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26. CHRISTIAN DIOR
“MIDNIGHT POISON” PRODUCT LAUNCH FOR
VIP’S
Paris, FRANCE - 2006
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27. EXHIBITIONS EXPERIENCES

28. GE (GENERAL ELECTRIC)
THE IMAGINATION CENTER, AN INTERACTIVE PAVILION FOR BEIJING 2008
OLYMPIC GAMES
Beijing, CHINA - August 8 to 24, 2008
Design an built the pavilion and create the content and interior animations
An interactive and entertaining showcase to demonstrate GE’s strong commitment to solve environmental issues,according to the 5
Chinese core elements : water, metal, fire, wood and earth
Pavillion area : 2,000 sqm / Over 100,000 visitors / 4,000 international VIPs / 60 corporate events
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29. SNCF (French Railway)
Celebration of the 70th anniversary
Paris, FRANCE - From December 2007 to January 2008
“L‘ART ENTRE EN GARE“ at Grand Palais
Site area: 9, 000 sqm
An emotional travel in the core of Arts and Culture bound to
large public:
A mythical travel through the most renowned names, the most
beautiful memories and the major outstanding showpiece.
A visionary trip present by the most off-the-norm, innovative
and out of the ordinary artists’ sight!
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30. DOHA ASIAN GAMES ORGANIZING COMMITTEE
LIFE SITE “CORNICHE EXPERIENCE”
Doha, QATAR - December 2006
A Life Experience Site : 25 000 sqm
5 pavilions on the sens for experimenting “Sports sens”
A reception area for the Olympic flame
Guangzhou Pavilion presenting the next Asian Games host city
Sponsors village and a market
A giant screen of 100 sqm for live broadcasting of competitions
A panoramic stage for cultural program
2 400 sqm of images are projected on the towers.
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31. TOYOTA
DESIGN AND STIMULATION OF « RENDEZ-VOUS TOYOTA »
Avenue des Champs Élysées, Paris, FRANCE - 2003
The « Rendez-Vous Toyota » : a new place for image and sound experimentation
through artistic events programming.
A redesign of the site in white and red jewel box animated by 40 plasma screens
which define a decorating in motion and in constant metamorphosis.
An artistic programming with exhibitions, artistic performances artistics, show case,
meetings with DJ's and video-makers, … and different thematics depending the
brand current events.
The spring 2003 was under the Formula 1 sign, with an unseen video exhibition
marked by Serge Leblon.
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32. OFFICIAL MEETINGS

33. PARIS 2012 (Candidate City)
VISIT OF THE IOC COMMISSION
Paris, FRANCE - March 2005
Conception of a conference room in the Grand Hôtel to welcome the CEO members and experts for Paris 2012 candidature.
Specific installations to present the different Olympic areas : the Geodis building, the Hippodrome d'Auteuil…
Dynamisation of the visited areas : Stade de France, Bercy, Roland Garros, Tour Eiffel...
A great work in logistics taking into account the confidentiality of the operations and the necessary conditions of security.
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34. QATAR PETROLEUM
10th International Energy Forum -Doha- 2006
INTERNATIONAL ENERGY FORUM
Doha, QATAR - April 2006
Opening show of the International Energy Forum in presence of ministries of
Energy of 60 countries
Visual animation and technical organisation of the 3 days forum

35. OLYMPIC COUNCIL OF ASIA
GENERAL ASSEMBLY
Doha, QATAR - December 2006

36. Who’s your contact?
Headquarter Office
Cyril GIORGINI, CEO
Direct phone: +33 1 56 03 58 16 AUDITOIRE
Cell phone: +33 6 07 65 50 39 9 rue du Helder
Fax: +33 1 56 03 58 09
75009 Paris
Email: cgiorgini@auditoire.fr FRANCE
Stéphane LEGENDRE, International Executive Director Tel : +33 1 56 03 57 03
Direct phone: +33 1 56 03 57 83 Fax : +33 1 56 03 57 00
Cell phone: +33 6 09 38 20 20 www.auditoire.fr
Fax: +33 1 56 03 57 00
Qatar Phone: +974 689 91 38
Email: slegendre@auditoire.fr Area Office (China)
Marine AL JABARI, Project Director AUDITOIRECHINA
Direct phone: +33 1 56 03 57 17 9/Flr, 71 West Suzhou Road
Cell phone: +33 6 23 83 38 39
Fax: +33 1 56 03 57 00 200041 Shanghai
Email: maljabari@auditoire.fr CHINA
Toby LEUNG, Managing Director
Mazen ABD RABBO, Project Director Cell.: +86 138 1783 7451
Direct phone: +33 1 56 03 50 60
Cell phone: +33 6 15 445 445 Antoine GOUIN, Managing Partner
Qatar phone: +974 302 60 99 Cell.: +86 137 8898 7783
Fax: +33 1 56 03 57 00
Email: mabdrabbo@auditoire.fr
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37. THANK YOU!