This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!

1. Digital Marketing
By: Audrey Massie

2. What is Digital Marketing?
 Digital Marketing consists of the online
aspects of marketing from social media,
to mobile marketing. Blogging and search
engine optimization are also notable
(Grewal and Levy 82-113).
This Photo by Unknown Author is licensed under CC BY-SA-NC

3. The 4E Framework
 Exciting the customer- This means to get them excited about the product they will
receive if they take action to purchase it.
 Educate the customer- This shows the customer why a certain product is what
they need and information about said product.
 Experience products- Give the customer a way to feel like they can trust or that
they have been happy with a previous use, such as by showing a video of a happy
customer using a product.
 Engage the customer- Reach out to the consumer through social media and maybe
even apps. There are many different ways to engage a customer

4. 7C Online Marketing Framework
 Core Goals- There can be many goals to strive for when creating a website for
a company, some include engaging the customer, or educating the customer.
 Contextual Elements- The includes the design on the website, the lay out,
and the navigation between different aspects within the website.
 Content- It is very important to have information within the website as
content, having many ways of expressing that information, such as text,
infographic, or a video, are great ways of keeping a potential customer
exploring your website. This is an important stage to get your customer
engaged, as the 4E Framework had included.

5. 7C Online Marketing Framework
 Community- It is good to let customers interact together on the website
and/or blog a company has. This is a great way to let happy customers
express their thanks and help others to see the product as good quality, as for
if there are unsatisfied consumers, a company and address the issue and help
the customer out to, hopefully, make their experience better,
 Communication- This is important, like expressed in community,
communication can help keep happy customers happy and attempt to help
unhappy customers become happy with the products/services they received.
 Commerce- Having multiple channels a person can use to get to a product is
useful, such as having a website, an ap, and having a physical store.
 Connection- Giving a customer a reason to purchase a product and entreating
with them by the call to actions on a website or through word of mouth.

6. Wheel of Social Media Engagement
 Information Effect- The spread of information is important. Information the
is relevant to a company that is spread, either by employees, or customers
will influence many.
 Connected Effect- The satisfaction of using Social Media to communicate with
others and feel like a part of a group.
 Network Effect- The interconnected aspect of the internet helps information
from a company or person spread to everyone connected through whichever
Social Media they use.
 Dynamic Effect- The feeling of a back and forth conversation and the impact
of the connected Networks.
 Timeliness Effect- the ability for a firm to constantly be enaged with the
consumer and be there right when a customer needs them.

7. 7 Needs Aps Meets
 The need for personal time- Also called “me time,” is for when people just want to be alone
and do something fun, like play games on their phone or watch movies/tv shows.
 Socialization- People enjoy being able to socialize with other people who are playing games
or just to chat with others through apps.
 Shopping- People like to do things when they want, and that includes shopping, some like to
shop while sitting on the couch and others like to shop while they are running other errands.
 Feeling of accomplishments- Other than fun, at some points people like to feel that they
have finished or accomplished something, like health or finances.
 Preparing- Planning is a big aspects of this day and age, people like to use calendars and keep
track of what they plan to do so that they can prepare for the up coming days.
 Discovering- Finding new things out, and getting information about what is going on in the
world is important to many people nowadays.
 Self-expression- People have come to like expressing their opinions and telling others about
their hobbies.

8. Engaging Customers
 Listen- A firm needs to know when to listen to the customer. A good way of
listening is to pay attention to social media and see what is being said about the
company. Being willing to communicate with customers to help fix problems or
give a thanks for a good review is beneficially.
 Analyze- It is important to pay attention to who is coming and going on sites, blogs
and other social medias. Pay attention to who is commenting and responding to
others. Notice the many aspects that can be used on a website, conversion rates
are one aspect to look at. Keyword analysis is another important part of analysis,
making sure the keywords that have been used by a business are actually working
in favor in the business.
 Do- Like said in “Listen,” after listening, do something, like respond to people
who have shown their gratitude and happiness with a product and respond to
people who have shown their disapproval. Have a presence on social, media
platforms and use it.

9. Campaign Steps
 Identify strategy and goals- After a company determines what the goal of the campaign is, they
must then figure out how they want to achieve that goal.
 Identify the target audience- The company must figure out who they want to sell their
products/services to. Once a company knows who they want to sell their products to, they will be
able to target that audience easier through their campaign.
 Develop a budget- A company must know how much they are willing to spend on their campaign and
advertising to get their product out further to their target market.
 Develop a campaign- A company needs to create their campaign and experiment with what they do
and how things are advertised.
 Monitor campaign and make changes- Once a campaign is created, the prossess is still uncomplte. A
company must watch how their campaign does and make changes to the campaign to make sure that
everything is working well and hopefully, increasing their conversion rates.

10. Effectiveness of Influencers
 Influencers help bring out a product when:
 The influencer has a following within the target market
 Tends to use products like the one they show
 Has a large following over many platforms
 The audience’s responsiveness to the influencer and product
 The revenue outweighs the cost of having the influencer show off the product.

11. Online, Social, and Mobile Marketing
 Online Marketing- The overall aspect of digital marketing that is done through a
web browser. Search engine optimization (SEM) is a large part of online marketing
and using keywords will help a company appear higher in the search results.
 Social Marketing-An aspect of digital marketing that is done through social media,
such as Facebook, Twitter, etc. This can be used to help customers connect with
each other and spread the word about a specific business.
 Mobile marketing- An aspect of digital marketing that is done through phones.
Companies can use apps to connect with customers who like mobile options.

12. Works Cited
 Gina. “5 Benefits of Outsourcing Your SEO to a Digital Marketing Firm.” The
Outsourcing, Gina Http://Www.the-Outsourcing.com/Wp-
Content/Uploads/2020/05/Logo-4-300x76.Png, 8 May 2020, http:
//www.the-outsourcing.com/Insights/Issue14/globalisation.html.
 Grewal, Dhruv, and Michael Levy. “Digital Marketing: Online, Social, and
Mobile.” Marketing, 8th ed., McGrawHill Education, New York, NY, 2022,
pp. 82–113.