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Social Media Marketing, Ken Chen and Sudha Jamthe
- 1. Social Media Marketing for Bill Fanning’s Class Ken Chen EM Marketing June 10, 2011
- 3. Introduction – Ken Chen 1990 Atlas Computers Learning Years MBA Engineering 1995
- 4. Introduction – Ken Chen 1990 2000 Atlas Computers Learning Years MBA Engineering 1995 Corporate Years
- 5. Introduction – Ken Chen 1990 2000 Atlas Computers Learning Years MBA Engineering 1995 Corporate Years 2004 Start-Up Years
- 6. Social Media Strategy & Marketing 2004 - Today
- 7. What is Social Media? SM Marketing? Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content. Source: McCann Universal Wave 3 Study Effective Social Marketing is the use of Social Media to listen and respond to your customers
- 9. Why Social Media is Important Source: espresso, http://brandinfiltration.com
- 10. Why Social Media is Important Source: espresso, http://brandinfiltration.com http://www.ideagitalmarketing.com/facebook-penetration-by-countries-january-2011.html
- 11. Why Social Media is Important Facebook has become more popular than Google Source: Small Business Labs Exploding Growth of Social Networks
- 12. Why Social Media is Important Power to the Consumer Source: Nielsen Global Consumer Study April 2009 90% of consumers trust recommendations from people they know
- 13. Why Social Media is Important The Demise of Advertising? Consumers know how to block out advertising
- 17. CORPORATE Social Media SERVES MANY STAKEHOLDERS
- 19. EXAMPLE 2: social monitoring & FEEDBACK Monitor social channels for feedback on products
- 20. EXAMPLE 3: INNOVATE WITH CUSTOMERS Engage with customers to lead innovations
- 21. Example 4: Brand Communication via Facebook Campaigns on Facebook Fan Page
- 24. APPENDIX
- 27. Example: Hertz Rental Car’s Response Companies don’t really own their brand anymore…and some still don’t get it.
Notes de l'éditeur
- Think of website just 3-4 years ago. 1-way Push marketing. You come, you leave, never come back. Except for Amazon, few companies were truly engaging folks. Now you see photos, videos, blogs, forums, etc. It’s all about engagement.
- It’s been estimated that there are only 900 million internet users. We’ve reached close to saturation.
- It’s been estimated that there are only 900 million internet users. We’ve reached close to saturation.
- They
- Not a high production, high quality video. Got viral. Now they have a whole series. Knockoffs – some person blending liquid nitrogen has over 500k views. When asked “what marketing have you done?” They said they had never done marketing before.
- Multiplier Effect Point is not that you can prevent this from happening, but the response is just as important in containing and creating a turnaround opportunity. Restaurant analogy
- Multiplier Effect Point is not that you can prevent this from happening, but the response is just as important in containing and creating a turnaround opportunity. Restaurant analogy