In this presentation, I will cover the the public's response to Google Glass as the first mass marketed wearable computer device. I will show the roller coaster of trends, volumes, technology, and reporting techniques of this data surrounding Google Glass. There is a plethora of market research data to mine due to the way Google has announced this product nearly two years before its availability. Because of this, we can critically review Google's Public Relations, Video Marketing, Exclusive Rollout, and other user adoption strategies. Some findings like Natural Language Processing of comments, posts, and tweets along instances of paired keyword terms and similar technology comparisons will lend insight to the overall public reaction to Google Glass. I collected this information from both the general Internet (headlines and comments) as well as social media sites like: YouTube, Twitter, Facebook, LinkedIn, and Google+. I will support this talk with graphs and visual data collected and crunched through API's and social media reporting tools. The conclusions of my analysis should point to how ready the general public is for this new computing platform. Contact me, Pete Wassell: pete AT augmate DOT com for the speaker notes. or https://docs DOT google DOT com/presentation/d/1iHYN2oeXMtuKx9vHqtO5L1bwIh8SQjA7hq821ZWS7hU/edit#slide=id.p

1. The Social implications of Wearable Computing and Augmediated Reality
in Everyday Life - IEEE -ISTAS13
Google Glass
By the numbers
June 28, 2013

2. Purpose: Analysis of internet and social
media over one year covering Google Glass to
predict mass adoption of this technology

3. Why look at social media?

4. Technology Adoption Curves

5. YouTube Analysis
Project Glass: One day...
http://www.youtube.com/watch?
v=9c6W4CCU9M4
Published on Apr 4, 2012
Views: 21,537,099
ThumbsUp: 131,723
ThumbsDown: 6,076
Comment Analysis:
How It Feels [through Glass]
http://www.youtube.com/watch?
v=v1uyQZNg2vE
Published on Feb 20, 2013
Views: 21,161,488
ThumbsUp: 91,133
ThumbsDown: 4,908
Comment Analysis:

6. Video Views "One day..."

7. Video Views "How it feels"

8. Google Glass Trends Major Headlines
A) Stuff.co.nz: Google
Glass porn ban forces app
to change
B) Times of India:
Facebook, Twitter launch
apps for Google Glass
C) CNET: Google reveals
technical specs for Google
Glass
D) Vancouver Sun: Video:
Google co-founder spotted
sporting Google Glass
E) CNET: Google Glass
development charges
ahead
F) ABC News: Google
Glass At NYC Fashion
Week
G) ZDNet UK: Google
Glass: $1500 for
developers ‘on the
bleeding edge’

9. Paired keywords with Google Glass
Privacy: About 59,200,000
results
Want: About 35,100,000 results
Design: About 34,900,000 results
Law: About 32,200,000 results
Ban: About 15,700,000 results
Normal: About 5,950,000 results
"Google Glass" Web Searches (AdWords)
Prescription: About 449,000
results
Cyborg: About 355,000 results
Glasshole: About 347,000 Results
Made in US: About 275,000 results
Sightings: About 165,000 results
Creep: About 156,000 results

10. Twitter @projectglass
https://twitter.com/projectglass

11. Facebook

12. Google+
https://plus.google.com/u/0/+projectglass/posts
+672,195 followers
498,060 have in circles

13. SAP Social Media Analytics by NetBase

14. SAP Social Media Analytics by NetBase

15. SAP Social Media Analytics by NetBase
Google Glass Ceiling

17. #ifihadglass contest word cloud
http://cs.stanford.edu/people/karpathy/glass/

18. ifihadglass contest winner
Twitter distribution

19. NodeXL
https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=4360

20. Gartner Hype Cycle

21. Wearable Computing Market Estimates Are All Over The Place

22. Adoption Curve

23. Analysts at Forrester Research estimates 12 percent of
the population—roughly 21.6 million Americans—would
buy Google Glass if it were available in stores right now.

24. Broad Adoption: 2020, 75M-100M Users
Early Adoption: 2014
15M-20M Users
Profile of Early Adopter
Male: 72%
Female: 28%
Average Age: 31
College Ed: 58%
NY & CA Location: 43%
Income: $75+
Early Majority: 2017
30M-40M Users
It is likely that AR Glass
technology will share a
similar early adopter profile
as iPhone early adopters

25. Thank You!
Contact Information
Pete Wassell
Augmate Corporation
845 United Nations Plaza 16F
New York, NY 10017
PHONE: 855-AUGMATE
pete@augmate.com
AR Glass Group on LinkedIn:
http://www.linkedin.com/groups/AR-Glasses-4437607