A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Allan Cook (Deloitte Consulting): How Do I Sell a “First” VR/AR Project to My Company?
A Deloitte leader in Digital Reality will discuss best practices on how to develop an initial project or proof of concept in the field of Digital Reality (VR/MR/AR). The session will look at how to identify an appropriate use cases, articulate value, develop a return on investment, select partners, and set internal expectations. Several citations and case studies will be used to highlight the “do’s” and “don’ts,” from initial ideation through developing a working proposal to kicking off an engagement.
http://AugmentedWorldExpo.com
Hype Cycle for Emerging Technologies, 2016 – Gartner, Inc.
http://www.informz.com/blog/associations/5-reasons-why-you-need-to-be-measuring-roi/
http://www.cmo.com/features/articles/2015/1/6/15_stats_marketing_ROI.html#gs.3xLXrmA
http://adage.com/article/cmo-strategy/study-cmos-lack-internal-resources-prove-roi/295466/
http://www.ey.com/Publication/vwLUAssets/ey-the-business-case-for-purpose/$FILE/ey-the-business-case-for-purpose.pdf
ROI
Measuring ROI allows an organization to evaluate any investment, providing the opportunity to demonstrate contributions of a department to the organization. This gives justification for companies to create new programs and initiatives that can help the business grow in the future.
Business Case
A robust business case is necessary for stakeholder and management buy in, laying the groundwork for long-term project success. It will illustrate why the project is needed and what the benefits will be once complete, in order for leadership to align on the purpose of the project.
Words on the page - examples
Live Events - http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf
Manufacturing - http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf
Video Games - http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf
Retail – http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf
Finance - http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf
Education - http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf
Federal - http://www.defenseone.com/technology/2015/01/better-simulation-could-save-military-millions/104172/
Automotive - http://www.theverge.com/2016/1/5/10712686/hyundai-augmented-reality-owners-manual-video-ar-ces-2016
Telecom – from conversation with AT&T