A talk from the Gaming & Entertainment Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Augmented reality meets Television -Ellen DeGeneres' Game of Games AR App Daniel Leary | The Ellen DeGeneres Show Alexa Hook | The Ellen DeGeneres Show Paul Hake | HitPoint Inc. Ellen DeGeneres, America's most loved comedian and popular TV host, entered the augmented reality era with the "Game of Games" show. Over 900,000 app users get to tune in and play along with Ellen with AR by unlocking prizes that jump from the TV screen into viewers' phones. The app has hit 741,614 AR gift box markers scanned from NBC broadcasts of Game of Games, during the weekly Play Along Live game. At AWE, HitPoint Studios gives an insight into the creative and technical process of building the "Game of Games" Game app and how to connect traditional TV shows with AR technology. https://awexr.com

2. Paul Hake
CEO – HitPoint Inc.
Daniel Leary
Digital Co-Executive Producer
Alexa Hook
Digital Games Producer

3. HitPoint Studios

10. ~ 2 billion AR Compatible Devices by end of 2019
(ARtillry Intelligence 2018)

20. Players collect
4th clue (8:40ish).
Player fills out
rebus puzzle.
Within 2
minutes, up to
23,000 entries
are received.
Players submits
this entry to
sweepstakes.
Show starts at
8:00pm.
Players scan AR
markers and
collect clues.
As little as 10
minutes to pull
winner.
Winner’s first
name and city
are entered in
CMS tool.
Players scan 5th
AR marker
(8:55ish).
5th AR box pops
out of screen;
winner’s name
revealed in AR.
Winner is
notified by
phone that they
won $5000.
Start over again
for West Coast
feed!