A talk from the Gaming & Entertainment Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Rosario B. Casas ( www.vramericas.com): If data will be all over the space, who will take care of protecting it Conversation about the challenges that the industry has in terms of data analytics (standards, cybersecurity, data management protocols, etc) knowing that content, interactions and transactions will be creating data outside of "computers", but everywhere. https://awexr.com

1. If data will be all over the
space, who will take care
of protecting it
Rosario B. Casas
@rosariobc
@vramericas
Julia Costin
@ITGirl_ITWorld
@Americas_cyber

2. STARTING THE CONVERSATION

3. 1
Cyber State

5. TOMORROW’S DIGITAL REALITY

6. DIGITAL OR PHYSICAL WORLD
“Digital and physical worlds collide as
augmented reality moves from science fiction
into everyday consumer and business life,
opening up new opportunities for digital
marketers.”

7. TALENT GAP
The demand for cybersecurity professionals over the past five
years grew over 3.5 faster than the demand for other IT jobs and
about 12 times faster than for all other jobs.
Cybersecurity is increasingly vital as more and more people are
connected by the Internet, businesses are dependent on cloud-
based and big data services, and governments are facing
increased web-based attacks related to terrorism, espionage or
other areas.

8. COLLABORATION

9. TALENT GAP
According to (ISC)² Cybersecurity Workforce Study 2018

10. 2
Challenges

11. EARLY MOMENT
• Quick prototyping and product release
• Cyber experts waiting for a mature industry to define
standards and policies
• “they have not looked at the security/privacy issues
in VR/ AR, as the technology has not matured yet
and the use of technology is not widespread
amongst consumers”

12. DATA COLLECTION
• Legitimate users may be unaware that their personal
data may have been captured and, then, leaked

13. PERSONAL DATA AND
PREFERENCES
• Location, social ties, verbal communication, product
preferences, sensitive information, etc.
• Physical daily environment and interactions

14. NON VERBAL DATA
• with VR - companies collect non-verbal behavior
(user’s posture, eye-tracking, gestures, facial
expressions, etc.)
*** spending 20 minutes in a VR simulation leaves
about 2 million unique recordings of body language

15. NON VERBAL DATA
What can Non-Verbal behavior tell us about a person?
• Mental State
• Health Information
• Emotions
• Learning behavior - determine future behavior
• Body language - data can be used to estimate students’
test scores, determine emotions, etc.

16. BIOMETRIC IDENTIFIERS
• Data generated by automatic measurements of an
individual’s’ biological characteristics, such as fingerprint,
voiceprint, eye retinas, irises, or other unique biological
patterns or characteristics that can be used to identify a
specific individual.

17. 3
Take away

18. • Digital blackmail
• Hackers access to this data could lead to digital replicas/
digital clones of you being created and used to
impersonate you for malicious reasons.
• Many times, VR/AR systems haven't implemented
encryption for network connects
• Many VR/AR systems rely on third-party apps or
integrations -

19. TALENT GAP
ISACA Info graph State of Cybersecurity 2019 Resources and Threats.

20. COLLABORATION FOR THE
FUTURE

21. QUESTIONS
Rosario B. Casas
@rosariobc
@vramericas
Julia Costin
@ITGirl_ITWorld
@Americas_cyber