A talk from the Enterprise Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Suzanne Borders (BadVR): Using XR to Discover the Future of Data This session will explore the great potential of XR to transform the way companies view, analyze, and explore their data. Suzanne Borders will demonstrate how immersion adds value as an interface to large, complex, multi-variate datasets. She will discuss how companies can begin utilizing the technology to increase the accuracy of the insights discovered within their data, while simultaneously making the process of discovery faster. The discussion will tie in to Suzanne's discoveries and insights gained while developing and deploying XR data analytic solutions with BadVR. https://awexr.com

1. Using XR To Discover
The Future of Data
SUZANNE BORDERS

2. Suzanne Borders
CEO & Founder, BadVR
• 6+ years designing 2D analytics
(Osurv, Remine, CREXi)
• Winner of Zillow’s ‘Zip.Code’ hackathon (2015)
• Recipient of Magic Leap’s Independent Creator
Program grant (2019)
@suzanneborders

3. BIG DATA
CHALLENGES

4. Data has reached an inflection point.
Size doubles every two years 1/5th of all companies store 1PB+

5. Methods have not changed in 100 years
NARROW VIEW REDUCTIVE LOSS OF CONTEXT

6. Edward Tufte
Statistician & data
visualization
pioneer
“We shouldn’t abbreviate the truth, but instead find a better method of
presentation.”

7. Solution: Immersion
View modern datasets naturally & holistically
A sculpture by Bernard Pras. His
art style in called anamorposis.
The story changes depending
on viewpoint.
The only way to achieve full
understanding is to experience
the thing multi-dimensionally.

8. 2D Immersive
• Everyone views a different slice of data
• Hard to share
• Fragmented analysis
• Everyone views the same data
• Collaborative
• Holistic understanding

9. THE VALUE
OF AR AND VR

10. Volume
See 1,000x more data within a single view
Accessibility
Empower everyone to use and understand data
Engagement
Reduce pain & increase joy of analysis
Focus
Immersion increases cognition and retention
Speed
Get insights faster by increasing usability
1
2 3
4
5
Five Benefits of Immersion

11. MEMORY
+200%
RECALL
+9%
ERRORRATE
-41%
SPEED
+29%
Benefits, Quantified
Osnabrück University (July 2017) | University of Maryland (May 2018) | Yale & Queens University (April 2002)

12. Which Tech is Best?
Virtual Reality (VR)
§ Abstract data like ML, marketing
§ Larger-scale campus or city
§ Collaborate remotely
§ Great for focused tasks
Augmented Reality (AR)
§ Contextual data around user
§ Smaller-scale interactions
§ Collaborate in room
§ Great for presentations
VS
The choice depends on the situation

13. AI + ML + XR
A Comprehensive Solution
AI
XR
ML
• AI removes human experience, wisdom, and bias from
the analysis
• ML needs human involvement and oversight to produce
usable results
• XR connects everything together, guides people towards
faster insights

14. USE
CASES

15. Limited to 1,000 properties in view
Regular Map

16. Easily view 500,000+ interactive buildings
Immersive Map

17. Use Case: Marketing
Analyzing the impact of promotional campaigns
Before
Tableau Dashboard
• Requires technical training
• Difficult to contextualize
• Low engagement

18. Use Case: Marketing
Analyzing the impact of promotional campaigns
VR Experience
• 10x faster ‘time to insight’
• 100x more data in view
• Higher engagement from team
After

19. MOVING
FORWARD

20. Preparing for Immersion
Your
Company
Budget
Accessibility
Value Added
ROI
Usability
Education
Expected challenges & ways to overcome
• Encourage your team to familiarize
themselves with XR hardware
• Run A/B tests to ensure value add of XR
• Budget for innovation
• Focus on accessibility of your data
• Prioritize innovation

21. Final Takeaways
Insights from designing & building immersive data products
Product Matters
Make sure your product measurably improves the tools you already have.
Right XR Headset For The Job
VR or AR? Or both? Really depends on your data & your business.
Act Now!
Act now to get that sweet first mover advantage! Don’t get left behind!

22. Thank You!
Suzanne Borders
CEO & Founder, BadVR
suzanne@badvr.com
(833) 600-DATA
BadVR Office
4505 Glencoe Ave, Marina Del Rey, CA 90292