At Quadriga's Social Media Conference, we presented our own 'Back to the future': from PR to Influencer Marketing. Discover how to plan your own Influencers content program.
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And distribution is the key to achieve our goals
SEO
Social
Networks
Emailing
Partner
websites
Influencer
Engagement
High quality content is just the first step
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#AugureMove
Our product
TrackFit is a German start-up
founded in 2014. The company is
dedicated to intelligent bracelets
development that allow users to
monitor in real time their level of
daily physical activity.
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PRODUCT DESCRIPTION
Trackfit's mission, as defined by its
CEO Caroline Roberts, is to help its
users to lead a healthier life, under the
idea that adding small changes (in diet,
physical activity or sleep) you can get
great results to improve your welfare
and, why not, life expectancy.
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COMPETITORS
The segment of “activity monitors” where is
TrackFit, is a market that has grown exponentially.
It is expected to reach 2,000 million euros in 2015.
Unfortunately for Caroline Roberts, Trackfit is not
the first similar product in the German market and
invaded by American startups like FitBit, Jawbone
or Garmin…
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PRODUCT DESCRIPTION
To get introduced in this ultra competitive market, TrackFit can however
have a totally cutting edge product. In addition to counting steps, distance,
calories burned and sleep quality (which are basic features that all
competitors have), Trackfit integrates a patented technology that
allows you to calculate the calories consumed by the user, using a
completely advanced food scanner.
The bracelet can be synchronized with an app available in Android and
iOS (Apple) for querying the day's activity but also obtain powerful
recommendations based on the profile and habits of the person.
It also integrates the possibility of creating communities of users, among
which you can share achievements and exchange tips about healthy
living.
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CONTEXT
Caroline Roberts has just hired your services to orchestrate
the Influencer Marketing strategy launch of TrackFit in
January 2016.
These are your goals:
• Increase the spontaneous awareness of the product
• Record in the consumer's mind the criteria of differentiation
• Support sales of TrackFit in Germany (BtoC and BtoB)
These are your resources:
• A team of three young stars of digital marketing and PR
• A stock of products TrackFit and a beta version of the app
• A lot of creativity!