From zero to ecommerce hero - a 25 min masterclass FINAL.ppsx

FROM ZERO TO E-
COMMERCE HERO: AI'S
25-MINUTE
MASTERCLASS
Aurimas Paulius Girčys | aurimas@apgmedia.lt

APG MEDIA TEAM
• A team of Certified digital
marketing professionals and SEO
specialists
• 14+ years of experience, working
with international clients

TODAY WE WILL CREATE A BRAND
AND ALL THE REQUIRED
MARKETING MATERIALS WITH A.I.

IDEA / A BRAND VISUALS TEXT COPIES
WHAT DO WE NEED TO START?

CREATING A BRAND
"I want you to act as a Brand Manager
for a budding shoe startup. Your task
is to come up with the innovative and
strategic brand ideas that will help
establish the shoe startup in the
market. You'll need to identify the
target consumer, define the brand
mission, vision and personality, and
then create a distinctive brand name
and logo. Consider factors like market
trends, consumer needs, and product
uniqueness. Remember, your
responses should solely focus on
brand creation and management, and
should not deviate into other areas
like production or distribution. The
process begins now, first question -
who is our target consumer?"

WITH MORE CREATIVES YOU CAN HAVE
MORE ADS RUNNING ALL THE TIME
Platforms will take care
for you where and how
the users will experience
those creatives

IF YOU HAVEN‘T STARTED USING
GENERATIVE AI, IT‘S ABOUT TIME
TO START

LET‘S FIND OUT OUR TA AND PAIN
POINTS
“I want you to act as a Marketing Manager
for a shoe startup. Your main task is to
identify possible pain points brought up by
our target audience regarding our new
brand. I will discuss different scenarios and
describe various customer profiles. Your
responses should be insightful, pointing out
potential marketing issues or challenges
specific to that customer profile. The
responses must not simply identify the pain
point but also provide a brief strategy on
how we can address it. No need for
elaboration, just short and precise points.
The first scenario is: ”X”

NOW WE NEED AD COPIES
"I want you to act as an ad copywriter for a shoe startup,
focusing on each pain point our potential customers may
experience. We will follow the PAS (Pain, Agitate, Solve)
model. Provide compelling, thoughtful ad copies that
first express the problem, then amplify the problem
(agitate), and finally, present our product as the perfect
solution. Keep each ad copy concise and impactful.
Market research reveals some common pain points for
our customers are Choice Overload: Given their interest
in fashion, sustainability, and technology, they might
find it overwhelming to choose from various options.
Quality Assurance: This demographic values quality and
ethical production, so they may be skeptical about the
durability and sustainability claims. Brand Switching:
With moderate brand loyalty, they are open to switching
brands for better quality or ethical considerations,
making customer retention a challenge. Create a
separate ad copy addressing each of these pain points as
the 'problem'. Do not write any explanations or
backstory. Let your ad copy do all the talking.”

MIDJOURNEY OR IDEOGRAM.AI ARE
TO GO TOOLS FOR ME

5. LET‘S SUPPORT IT WITH AUDIO
AI VOICE DONE WITH:

5. WE NEED BLOG POSTS FOR OUR
BUSINESS

LET‘S SCALE THE CONTENT
PRODUCTION

2000+ WORDS
ARTICLE
ADDED AUDIO AT THE
END
EMBEDED YOUTUBE
VIDEO
THE STRUCTURE OF A POST

6. WE NEED A YOUTUBE CHANNEL
WITH TONS OF VIDEOS
https://ai.invideo.io

LET‘S CREATE SOME YOUTUBE
SHORTS FOR OUR BRAND

NOW LET‘S CREATE MORE YOUTUBE
VIDEOS

MADE UP A BRAND
IDENTIFIED PAIN
POINTS AND
CREATED AD COPIES
CREATED A LANDING
PAGE
WHAT HAVE WE DONE SO FAR?

CREATED VOICE OVERS CREATED IMAGE ADS CREATED VIDEOS
WHAT HAVE WE DONE SO FAR?

CAN YOU INVENT A BRAND FROM
ZERO?

SUBJECT: ECOMEXPO23
aurimas@apgmedia.lt
+370 650 15 650
AURIMAS PAULIUS GIRČYS
https://www.linkedin.com/in/aurimasgircys/

From zero to ecommerce hero - a 25 min masterclass FINAL.ppsx

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