This document discusses Aurelie Pols, a data governance and privacy advocate. It provides her background and credentials, which include being a data protection advocate at Krux Digital, serving on the Ethics Advisory Group for the European Data Protection Supervisor, and being a professor on ethics and privacy topics. It also shares several of her tweets on topics like privacy engineering, ethical foundations for regulation, the parties involved in data privacy, and provocative statements about data as a new kind of property.

1. @aureliepols
Data Governance & Privacy Advocate
Data is the New Oil – Privacy is the New Green – Trust is the New
Currency
AURELIE POLS,
KRUX PRIVACY ADVOCATE
• Data Governance & Privacy Advocate – Krux Digital
• Ethics Advisory Group – European Data Protection Supervisor (EDPS)
• Chief Visionary Officer – Mind Your Privacy
• Training Advisory Board – International Association of Privacy Professionals (IAPP)
• Professor of Ethics & Privacy, Big Data & Analytics Master – Instituto de Empresa (IE)

2. @aureliepols
”My” in “my information” is not the same as “my” in “my car” but
rather the same as “my” in “my body” or “my feelings”; it expresses
a sense of constitutive belonging, not external ownership, a sense in
which my body, my feelings, and my information are part of me but
are not my (legal) possessions
- Luciano Floridi, The Ontological Interpretation of Informational
Privacy, Ethics and Information Technology, 7(4): 185-2005
@aureliepols

3. @aureliepols
From https://secure.edps.europa.eu/EDPSWEB/webdav/site/mySite/shared/Documents/Consultation/Opinions/2015/15-09-11_Data_Ethics_EN.pdf

4. @aureliepols
Privacy Engineering
VALUE / ETHICS
Corporate social
responsibility
Respect individuals
RISK
Standard operating
procedure
Do not harm
COMPLIANCE
LegislationDon’t hit people!
4

5. @aureliepols
Ethical foundations for regulation?
https://eu-robotics.net/cms/upload/downloads/Rockeu1/2016-08-16_RockEU_deliverable_D3.4.1-part3.pdf

6. Parties Involved in Data Privacy
PEOPLE
Have People Data
GOVERNMENTS
Laws to
protect People Data
COMPANIES
Collect, use & protect
People Data
INDUSTRY
ORGANIZATIONS
Guidelines to
protect People Data
Data Quality
Ad Blocking
Class Actions
ComplianceSelf-Regulation

7. @aureliepols
Provocative statements
• Statement-1: Data is a new kind of property/asset: it’s infinitely transferable
without decay and will require defining new rules and obligations;
• Statement-2: What’s at stake is “erosion of human dignity”: mechanisms for
detecting inequality and harm need to be put in place;
• Statement-2a: Compliance and the law are not enough to assure non-erosion of human
dignity in our ever increasing data driven world;
• Statement-2b: A societal Nash-equilibrium will be one where even short term divergence
will be detected, argued and dealt with through transparent legitimate mechanisms;
• Statement-3: The time has come to define how a data marketplace can be
regulated, on a global level: co-ownership & co-accountability

8. @aureliepols
Who owns the cookies? The jar is breaking

9. @aureliepols
Re-writing Asimov’s 3 laws for connected cars
• From https://www.inverse.com/article/20716-germany-outlines-
three-laws-of-robotics-for-self-driving-cars

10. @aureliepols
Why should banks care about digital ethics?
• Analytics - should you reverse process data and market to a client
who isn’t logged in? http://www.slideshare.net/AurliePols/privacy-
ethics
• Analytics & KPIs tyranny: WellsFargo fake accounts
• Banks & Trust: Edelman barometer jumped 8 points since 2012 - how
to make good use of that? With increased data uses, are there ethical
data uses escalation procedures put in place to assure accountability?