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SUBVRSIVE | STATE OF 360 VR
2
AN INTRODUCTION
We were founded solely with the intent of
helping customers make VR experiences of
impact.
We were never a video production
company. Or an agency. Or a web shop.
PROPRIETARY AND CONFIDENTIAL2
As VR Innovation Partners, we have a proven track record of creating immersive VR experiences that
captivate viewers as well as drive key marketing objectives for some of the largest brands in the world.
IN GOOD COMPANY
3PROPRIETARY AND CONFIDENTIAL3
PROPRIETARY AND CONFIDENTIAL
In other words: to create experiences of impact for our clients.
“CREATING IMMERSIVE EXPERIENCES THAT DISRUPT,
CHALLENGE AND SUBVERT THE CREATIVE STATUS QUO.”
4
OUR PROCESS
5
CONCEPT CAPTURE ITERATE DEVELOP DEPLOY
PROPRIETARY AND CONFIDENTIAL5
PROPRIETARY AND CONFIDENTIAL
VR/AR | WHY NOW?
6
7PROPRIETARY AND CONFIDENTIAL7
MOBILE HARDWARE
• Advanced mobile processing power
• High resolution / high density displays
• Content distribution network for VR/AR experiences
• Sophisticated sensors (gyroscope, magnetometer, IR
8PROPRIETARY AND CONFIDENTIAL8
GROWING NUMBER OF HMDS
PROPRIETARY AND CONFIDENTIAL
VR/AR | MIXED REALITY
9
10PROPRIETARY AND CONFIDENTIAL10
REALITY SPECTRUM
PROPRIETARY AND CONFIDENTIAL
VR EXPERIENCE TYPES
11
12PROPRIETARY AND CONFIDENTIAL12
360 VIDEO
13PROPRIETARY AND CONFIDENTIAL13
GAME-ENGINE RENDERED
PROPRIETARY AND CONFIDENTIAL
VR/AR | MARKET PROJECTIONS
14
15PROPRIETARY AND CONFIDENTIAL15
16PROPRIETARY AND CONFIDENTIAL16
17PROPRIETARY AND CONFIDENTIAL17
(almost) ready for primetime
2016E 2017 2018
ADOPTION/VALUE
TIME
2019 2020
Hype
Reality
“Gap of disappointment”
ADOPTION CURVE OF AR/VR
PROPRIETARY AND CONFIDENTIAL
WHY 360 VIDEO NOW
18
PROPRIETARY AND CONFIDENTIAL
9PROPRIETARY AND CONFIDENTIAL9 9
IT’S NOT 3DTV
VR IS A NEW MEDIUM, 3D WAS A FEATURE
-3DTV excited manufacturers, VR excites communities of storytellers
-Rich communities have formed around VR
-
19 PROPRIETARY AND CONFIDENTIAL
PROPRIETARY AND CONFIDENTIAL
10PROPRIETARY AND CONFIDENTIAL10 10
IT’S ALREADY EVERYWHERE
You already own a device that supports it
-Mark Zuckerberg said at MWC millions of people watch 360 video on Facebook everyday
-Almost all major video platforms support 360 video, with more support to come
-Available on all VR devices, computers and modern phones
20 PROPRIETARY AND CONFIDENTIAL
PROPRIETARY AND CONFIDENTIAL
12PROPRIETARY AND CONFIDENTIAL12 12
ADOPTION RATES ARE SKYROCKETING
More 360 content is being created and consumed everyday
-Mark Zuckerberg stated millions of people watch 360 video on Facebook everyday
-Every new Samsung phone preorder comes with the option to receive a free GearVR
-Over 4 million Google Cardboard units have been shipped
-YouTube and Facebook heavily invested in 360 video
21 PROPRIETARY AND CONFIDENTIAL
PROPRIETARY AND CONFIDENTIAL
13PROPRIETARY AND CONFIDENTIAL13 13
CREATE ONCE, DEPLOY EVERYWHERE
360 Video is scalable and translatable to current and upcoming devices
-Can run experiences on the highest and lowest end devices without sacrificing quality
-Higher end devices can support higher fidelity VR video experiences
22 PROPRIETARY AND CONFIDENTIAL
23
CONTENT CREATION
360° Immersive Video Capture
SubVRsive has developed best-in-class capabilities and expertise in monoscopic and stereoscopic 360 VR content capture. Our team is comprised of VR pioneers and
seasoned creative industry veterans that have a deep understanding of what goes into professional content creation. We have purpose-built VR camera arrays for a variety
of shooting scenarios, and have developed specialty practices each with their own expert practice leader in lens-to-lens content creation.
PROPRIETARY AND CONFIDENTIAL23 PROPRIETARY AND CONFIDENTIAL
AUSTIN MACE
CEO & COFOUNDER
austin@gosubvrsive.com
512.766.7141
OFFICE
206 E 9TH ST, SUITE 1800
AUSTIN, TX 78701
THANK YOU
24

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360 VR Advertising | The State of 360 VR