The document is a presentation about elevating social media use. It discusses establishing direct connections on LinkedIn, developing the habit of listening on social media, and using an event playbook to guide social media strategy for events. The presentation covers topics such as completing LinkedIn profiles, joining groups, following others, tracking competitors, engaging with influencers, and creating a timeline tool to plan social media activities before, during and after events.

1. Social Media Elevation
Candace Robinson I Christie Lind I Austin Teague I Laura Kiker
Lauren Schwaeble I Dalton Schafer

2. Agenda
Dalton & Austin
3

3. Agenda
Direct Connections
Candace & Lauren
4

4. Agenda
Direct Connections
Listening as a Habit
Christie & Laura
5

5. Agenda
Direct Connections
Listening as a Habit
Event Playbook
Q&A
6

6. PwCecil

7. Direct Connections
Listening as a Habit
Event Playbook

11. Why LinkedIn?

12. Value of LinkedIn
2 new members sign up on
LinkedIn every second.

13. Value of LinkedIn
2 new members sign up on
LinkedIn every second.
50%

14. Value of LinkedIn
2 new members sign up on
LinkedIn every second.
50%
LinkedIn 277% more
effective for lead generation

15. Success Around You
<Second half of the video> (Candace’s
voiceover)

16. Video Tutorials
<LinkedIn Tutorial Video snapshot>

17. Manual
Complete
Summary
Past/Present
Work History
Recommendations

18. Manual
Missing headline
information
Incomplete
work history
Low number of
endorsements
No information
regarding education

19. Areas of Focus
Direct Connections
Listening as a Habit
Event Playbook

20. “People are talking about you already. Don’t
you want to know what they’re saying?”
- Blake Bowyer, Digital Strategist
the Marketing Arm

21. Deliverables

22. Listening 101

23. Listening 101

24. Listening 101

26. Key Takeaways
• Select the best platforms for you
• Complete your profile
- Headline
- Photo
- Skills
• Start Listening!
- Join groups
- Follow
- Connect

28. Key Takeaways
• Listen to innovative people
• Track competitors
- LinkedIn
- Companies
- Individuals
- Twitter
- Keywords
- Lists
• Follow Influencers

29. Key Accounts

31. Key Takeaways
• Engage
- Bloggers, thought leaders and influencers
• LinkedIn Premium
- Inmail
- Improved Searching
- Profile views
• Twitter
- Trending
- Look at your stats
• Utilize Google News
- Deeper tracking of competitors

32. Direct Connections
Listening as a Habit
Event Playbook

33. Social Media for Events
•
•
•
•
Attendance
Ongoing engaging environment
Bring participants and speakers together
Information and innovation

34. The Timeline Tool
• Consistent social media strategy for events
• All types of events
• Reference point throughout the process

35. Infographic

36. Infographic

37. Infographic

38. Before

39. Before

40. Before

41. Before

42. During

43. After

44. How to Use It
•
•
•
•
Digital or hard copy
One step or every step
Collaborate with Marketers
Interconnected

45. Recap
Direct Connections
Listening as a Habit
Event Playbook