Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States, Europe and Australasia. More Information: http://www.icmi.com.au/bob-pritchard

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Ph. +61 3 9529 3711
icmi@icmi.com.au www.icmi.com.au
BOB PRITCHARD
PRESENTATION TOPICS
Bob Pritchard is an outstanding businessman who has enjoyed excep onal success in the United States,
Europe and Australasia.
Engineered the rst private ownership of a major sports team in Australia, the Sydney Swans.•
"Goosebumps" promo on for The Smith's Snackfood Company resulted in a 64% increase in snackfood
sales in just three months.
•
KEY POINTS
BIOGRAPHY
Business Experience
Bob Pritchard is an outstanding businessman who has enjoyed excep onal success in the United States,
Europe and Australasia. He is renowned for being a highly mo va ng business leader who inspires success in
business and sales teams. He describes himself as a "dream maker who elevates expecta ons and
performances".
He has broad business experience in very demanding roles at the highest level of business globally.
· Board Member of several companies in various elds such as nancial, mining, entertainment,
telecommunica ons
· CEO of listed companies
· CEO of SMEs and startup companies
· Business Consultant
· Marke ng Director of mul na onal corpora ons , global sports organiza ons
· Sales Director of business and sports organiza ons
Mo va onal speaker•
Business success•
Eleva ng expecta ons and performance•
Making dreams become reality•

2. · A speaking professional - sales, leadership, marke ng, mo va on.
Board Member
Vast experience as a board member of both publicly listed and private companies. Extensive knowledge of
regulatory, nancial, strategy, strategic alliances, franchising, personnel issues.
Company Director
Chief Execu ve of four publicly listed companies, managing regulatory compliance, strategies and sta ,
repor ng to stock exchanges and investors.
CEO of several unlisted companies, both SME and start-ups. Has raised substan al venture capital funds as well
as crea ng e ec ve business models, business and marke ng strategies. Has been involved in nego a ng
strategic rela onships, mergers and acquisi ons and franchising.
Business Consultant
Business consultant to companies in the healthcare, nancial services, telecommunica ons, prin ng, charity,
educa on, shopping mall television, co ee shop franchise and adver sing industries. Addressing a range of
issues including strengthening management, solicita on of nance, crea ng marke ng and sales strategies,
distribu on channels, strategic alliances, through to IPO.
Marke ng Director
Winner of "Interna onal Marketer of the Year" Award in 1999 among other awards. Created and implemented
successful campaigns for many interna onal corpora ons including Coca-Cola, Ci bank, American Film
Ins tute, American Express, General Motors, Anheuser Busch, Mercedes Benz, Frito Lay and many more.
Marke ng Director for Publishing and Broadcas ng Limited ($14 billion conglomerate) with TV, 60 magazines,
casino in Las Vegas, Macau and Australia, plus interests in nance, technology, online media. Marke ng
department of 50+ people.
Marke ng Director at News Limited, global media conglomerate, Formula One Motor Racing among others.
Delivery of signi cant revenue targets has required implementa on of capabili es at the highest levels across
strategic planning, corporate/government nego a ons, branding, media management and media metrics.
Sales
Leader of substan al sales teams across a range of industries globally with oversight of sta recruitment,
training and development across capabili es including: leadership, mo va on, recogni on and reward
program development, teamwork, strategies, communica ons, market analysis and intelligence research,
licensing and distribu on.
Responsible for 40 person sales team at PBL Limited as well as building successful sales teams in the
telecommunica ons, health care and real estate and sports industries.
Speaking Professional
Has spoken to 1570 companies in 52 countries, including 91 Fortune 500 companies. Described as dynamic,
entertaining, mo va ng, inspira onal with me culous prepara on and planning.
Presenta on Topics
A Winning Mindset

3. “How to get your team to achieve the extraordinary”
A challenging presenta on on leadership, corporate culture, management, teamwork, individual responsibility,
commitment and going the extra mile by working smarter, not harder. Discussion of corporate successes such
as Toyota, Southwest, Hoopla, Groupon; comparisons between business performances o line and on-line and
those in sports. Interac ve, educa onal, mo va ng.
The Challenge of Change
“There is no future in the past…every business must con nually evolve”
How to address the need to change across every aspect of business - leadership; management style; employee
requirements and mo va on; product/service/ exibility; society changes and demands; technology;
tradi onal adver sing and communica on versus on-line, new media and so on. Interac ve, challenging,
educa onal, mo va ng.
When, Why and How to Use “New Media…the elephant in the room!
“Twi er, Linkedin, Facebook, Google+, Tagged, Ning, You Tube” The secrets revealed”
Dozens of social media sites have dialog with hundreds of millions of targeted users every week. When do we
use new media and not tradi onal TV, radio and print? How do we use it? Which one do we use for what
purpose? Did you know that Tuesday between 10 pm and 2 am is by far the best me to tweet? What else
don’t you know. This presenta on cuts through the mystery in plain, simple English.
Turn Green into GOLD!
"Use the Green revolu on to sustain, grow and increase pro tability in your business…e ortlessly and
prac cally"
Green is a nancial, investment and marke ng issue, it is not a tree hugging issue. Going green improves
corporate image, increases produc vity, provides compe ve advantages, reduces costs, creates e ciencies,
saves energy, waste is recycled and reduced, more income is generated and the company becomes more
sustainable. Pro ts can increase 10% plus year on year!
It’s Not the Size of the Budget, It’s the Size of the Idea
“Innova on, crea vity and di eren a on separates success from failure”
Anyone can spend money. No-one succeeded by being a me-too. Zig when your compe tors zag; stand out;
drama cally increase ROI with big ideas, increase e ec veness and market penetra on by out-thinking your
compe tors, not out-spending them. Crea ve use of new media to speak directly to highly targeted
companies. Great examples, success stories, commercial achievements.
15 Awesome Business and Marke ng Secrets
“Bob’s famous keynote, applauded by 100 Fortune 500 companies”
The simple secrets in Management, Marke ng and Adver sing (new and tradi onal) which guarantee success
in today’s global, highly compe ve, new technology marketplace. This message has been heard by some 100+
Fortune 500 companies who report that it really changed their a tudes and the company performance.
Interac ve, educa onal, confronta onal, entertaining, mo va ng.

4. “Huge success, dynamic to say the least. You captured the mood perfectly. Very bene cial and entertaining.
Morgan Stanley
TESTIMONIALS
Di eren ate … and Win!
“Without a strong di eren al…you are just another donkey in the paddock”
Harvard research shows 92% of people see like companies and products as interchangeable. This leads to
commodi za on, price based compe on, decreased ROI and eventually disaster. How you di eren ate from
compe tors even if your product is iden cal, gain Brand Equity, stand out from the crowd, increase market
penetra on, customer loyalty and ROI. How you can use social media to stand out. Challenging, interac ve,
educa onal, entertaining, mo va onal.
How to Blow Away Your Compe on…it’s Easy!
“Simple secrets to leaving your compe on in your wake…guaranteed”
The key to blowing away your compe on is building a strong di eren a on from your compe tors, u lize
new, e ec ve one-on-one media, build Brand Equity and customer loyalty, u lize Customer Purchasing
Bene t, new and tradi onal media, Risk Reversal and Added Value strategies, increase ROI and decrease the
importance of price. Interac ve, challenging, entertaining and mo va onal.
Branding is Dead… Brand Equity is Cri cal to Success
“Brand Awareness is of no value… it is your equity that drives sales and ROI”
Today, with more clu er, increased compe on and more discerning customers, having a Brand does not
translate to success or increased ROI. In fact it means nothing. Today you must build Brand Equity that speaks
emo onally to the customer, iden es you with them and clearly di eren ates you from the compe on. Bob
will show you how to build a dynamic Brand, beginning with leadership and corporate culture, through your
marke ng, social media, adver sing, PR. Fun, educa onal, interac ve, entertaining, challenging, mo va ng
How to Supercharge Your Marke ng
“The simple keys to obtaining results you never thought possible”
To kick your marke ng into another realm, you need to confront the myths of marke ng. Your brand, products,
sa s ed customers and compe ve prices will not build your business. Marke ng built on any or all of these
four “pillars” will fail in today’s marketplace. Learn what works in this highly compe ve and fragmented
market and what doesn’t. Learn when, why and how to use social media. This is a challenging, engaging,
interac ve, mo va onal, entertaining and highly educa onal presenta on.
Teams Win…Individuals Can Cause Everyone to Lose
“Whether internally or externally, business or sports, teamwork drives results”
We are all familiar with the expression that a champion team will beat a team of champions. Bob has had great
experience with the e ec veness of great teamwork with not only his corporate clients, but also his sport
clients which include Formula One, Oakland Raiders, America’s Cup, World Series Cricket and many more. Bob
provides a very pointed but highly entertaining look at the similarity between teamwork in sport and business.

5.
“First class, inspiring, educa onal and mo va onal”
2M Invest
“You received unanimous ‘best session’ score from a demanding audience”
Sco sh Equitable
“Gutsy, s mula ng, entertaining and innova ve”
Alcatal
“Your rich and varied experience showed as you inspired a riveted audience"
Confec onary Manufacturers
“World class, you empowered our audience, educated and entertained them, le them speechless”
Mars Venus Ins tute
“You inspired us to address the rapid marketplace change and , more importantly, showed us how”
Lucent Technologies
“You li ed us to another level, not only in skill, but in a tude”
Harvey Real Estate Corpora on
We have had some great speakers at our seminars for the CEO's and boards of Sweden's top 400 companies -
John Sculley, Jan Carlzon, Rubin 'Hurricane' Carter, Jon Peters, Daniel Burris, Bruce King, Gian Luigi Longino -
Buitoni, Lord Sebas an Coe, Wolfgang Grulke, Kjell Nordstrom to name a few....but Bob Pritchard is the best
speaker we have ever had. The standing ova on by nearly 1,000 people was very well deserved!"
Bestseller Sweden
"The best speaker in 20 years at our conference. You really got everyone to think di erently. Your message was
well tailored to our team, was really powerful and you 'Knocked Their Socks O '. You were tremendous, thank
you!!"
American Classi eds
‘Dynamic speaker, energe c presenta on, not frightened to o end in order to get a point across. Had
everyone ea ng from his hand - "Best keynote speaker we have ever had"- was the general comment from the
conference delegates.’
Nursery & Garden Industry Vic
“He related to the audience with enthusiasm subject ma er was direct relevant to the night”
Bev Marks
“Bob Pritchard delivered the best and most inspira onal opening address at a conven on I have experienced.
He really captured the a en on of the audience and set the whole tone of the conven on. The posi ve
feedback from delegates was amazing. We are likely to be reappointed for their next event and our
recommenda on of Bob will be a major contribu ng factor. “
SAPRO Conference Management
“Very posi ve feedback from audience. Bob was insigh ul and entertaining.”
REIV
Be er than excellent, the perfect speaker for a business audience. Inspira onal, absolutely superb.
Sun Microsystems
The most successful business event ever held at the Beverley Hills Country Club. Dynamic. Incredibly energe c

6. * Sales and Marke ng Speakers * Business Speakers * Asia Speakers * Australia's Top Speakers * Adver sing
and Marke ng Speakers * Social Trends and Issues Speakers * On-line Marke ng Speakers
& mo va ng. Sound business advice.
Beverly Hills Country Club
A huge success, dynamic to say the least. You captured the mood of the group perfectly. Extremely bene cial,
interes ng, and very entertaining.
Morgan Stanley Dean Wi er
Bob’s business experience is rich and varied and it showed as he red in rapid succession a treasure chest of
revela ons to his riveted audience.
Confec onery Manufacturers Associa on
It’s a pity we only had one hour; everyone wanted to hear more from you.
Shangri-La Hotels
We are s ll receiving calls from all over the world in your praise.
Interna onal Marke ng Conference
First class presenta on that inspired educated & mo vated all par cipants.
2M University
Professional and highly mo va ng speech. You iden ed, discussed and reinforced all of the key points of the
brief.
Lucent Technologies
You received unanimous ‘best session’ score from a demanding audience.
Sco sh Equitable
Best speaker we have ever had at a conference.
BMW
If your audience is interested in marke ng that works, hire Bob Pritchard.
Grocers Insurance Company of America
A world class presenta on. You empowered, entertained and le them speechless..
Mars Venus Ins tute
Four hours of logical, easy to understand advice. Entertaining, powerful and challenging. Best speaker in 15
years.
Execu ve Knowledge Training Company
Bob Pritchard’s categories:

7. Level 2, 159 High St (PO Box 2311) Prahran VIC 3181
Ph: +61 3 9529 3711 Fax: +61 3 9529 4573
ABN: 42 114 669 224
icmi@icmi.com.au
www.icmi.com.au