View more at www.australianbusiness.com.au Wanted: Your Australian products and services Do you have the right product fit for China, Japan or Korea and need to understand the best way to get it there? Let us show you the exact steps to take your Aussie products to the world, make more money and manage your business better, so you can spend more time doing the things you love. See the presentation from Australian Business Solutions Group Brisbane Event. Free-trade agreements – What they mean and how to unleash opportunities for business seminar. This breakfast event was designed for businesses looking to export to Asia, with a strong focus on China. What You’ll Learn: Breaking down what the Free Trade Agreements mean for business Define the size of opportunity in China, Korea and Japan by top industries Steps involved in getting your product/service overseas – strategy, marketing, legal, recruitment and finance China case study – Export Growth China program and how businesses benefit With a combined population of close to 1.5 billion people, Japan, China and Korea’s new Free Trade Agreements with Australia opens up a world of new consumers for Australian products and services. Representing 65 times the size of the Australian market, are you making the most of this opportunity?

1. Free Trade Agreements:
What they mean and how to unleash
opportunities for business
Australian Business Solutions Group

2. WELCOME
Greg Williamson
Queensland State Manager
Australian Business Solutions Group

3. Nationwide presence
Australian Business Solutions Group has a
nationwide presence across Australia serving
60,000 clients.

4. Experts in Business
for Business

5. Where could your business
really go?
• Better customer experience
• Grow brand awareness and market share
• Enter new markets
• Secure the right talent and skills to achieve growth
• Create a strong employer/employee relationship to drive
productivity
• Reduce workplace risk and legal liabilities

6. Today’s agenda
> Official welcome
Greg Williamson, Queensland State Manager
> FTAs: What they mean & defining the size of
opportunity in China, Korea, and Japan
Ian Bennett, Senior Manager, International Trade
> Export Growth China program
Paula Martin, GM, Consulting & Solutions
Sara Cheng, Manager, Greater China Region
> Access to finance
Greg Williamson, Queensland State Manager
> Panel discussion
> Close

7. Trade Connection
We are closely connected to the international
chamber network of 6 million businesses
connected via 12,000 chambers from 130
countries

8. Sample tables

9. FREE TRADE AGREEMENTS:
WHAT THEY MEAN FOR
BUSINESS
Ian Bennett
Senior Manager, International Trade

10. Our International Trade Team
 17 experienced trade specialists
 China, India, Middle East and South East Asia
 Comprehensive international trade consulting
services
 Export documentation – i.e. Certificates of Origin
 Unique Export Readiness diagnostic
 Trade events and trade missions
 Business interpretation services – i.e. overseas
missions
 Trade knowledge centre

11. Australia’s Export DestinationsAustralia's top 10 export markets (A$ million)
Goods Services Total % share Rank
China 77,973 6,662 84,635 28.1 1
Japan 46,481 2,101 48,582 16.1 2
Republic of
Korea
19,116 1,698 20,814 6.9 3
United States 9,022 5,507 14,529 4.8 4
India 11,418 1,844 13,262 4.4 5
New Zealand 7,309 3,559 10,868 3.6 6
Spore 6,420 3,584 10,004 3.3 7
UK 5,520 3,927 9,447 3.1 8
Taiwan 7,531 647 8,178 2.7 9
Malaysia 5,197 1,663 6,860 2.3 10
TOTAL 249,088 52,411 301,499
Based on DFAT STARS database, ABS catalogues 5368.0 (Sep 2014) and unpublished ABS data.

12. Australia’s Top Exports
 Iron ore & concentrates
 Coal
 Gold
 Education-related travel services
 Natural gas
 Personal travel (excl. education)
services
 Crude petroleum
 Wheat
 Aluminium ores
 Copper ores & concentrates
 Beef
 Business travel services
 Professional services
 Technical & other business svcs
 Medicaments (incl veterinary)
 Aluminium
 Copper
 Refined petroleum
 Cotton
 Meat (excl beef)
 Wool & other animal hair
 Passenger transport services
 Oil-seeds & oleaginous fruits, soft
 Other transport services
 Alcoholic beverages

13. The “Noodle Bowl”

14. Australian FTAs
 ASEAN-Australia-New Zealand FTA
 Australia-Chile FTA
 Australia-New Zealand Closer Economic
Relations
 Australia-United States FTA
 Malaysia-Australia FTA
 Singapore-Australia FTA
 Thailand-Australia FTA
 Australia-Korea FTA
 Australia-Japan FTA

15. Australian FTAs In Progress
FTA Status
Australia-China FTA Not yet in force
Australia-Gulf Cooperation Council (GCC)
Australia-India Comprehensive Economic
Cooperation Agreement
Indonesia-Australia Comprehensive
Economic Partnership Agreement
Trans-Pacific Partnership Agreement
Regional Comprehensive Economic
Partnership
(ASEAN, Australia, China, India, Japan, Republic
of Korea and New Zealand)
Pacific Agreement on Closer Economic
Relations (PACER)
Trade in Services Agreement

16. TAFTA vs AANZFTA
Country
Base
Rate
(2005
MFN)
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
2025
and
subseq
uent
years
Brunei 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Burma
(Myanmar) 15.0% 15.0% 15.0% 15.0% 15.0% 15.0% 15.0% 10.0% 10.0% 5.0% 5.0% 5.0% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Cambodia 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 5.0% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indonesia 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 18.8%
Laos 40.0% 40.0% 40.0% 35.0% 35.0% 30.0% 30.0% 25.0% 25.0% 20.0% 20.0% 20.0% 10.0% 10.0% 5.0% 0.0% 0.0% 0.0%
Malaysia 5.0% 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Philippines 10.0% 7.0% 5.0% 3.0% 3.0% 3.0% 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Singapore 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Thailand
(AANZFTA) 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Thailand
(TAFTA)
30.0% 18.0% 15.0% 12.0% 9.0% 6.0% 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Vietnam 40.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 7.0% 5.0% 5.0% 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HS Code: 0805.20
Description: Mandarins

17. JAEPA
 JAEPA equals the best commitments Japan has
made in any of its other trade agreements.
 Strong outcome for
 Under JAEPA, both governments will support
work towards enhanced mutual recognition of
professional qualifications.
 Beef
 Fruit
 Vegetables
 Nuts
 Wine
 Seafood
 Processed food and
other commodities

18. JAEPA
 Beef: Rapid tariff reductions providing significant
competitive advantage over our major
competitor - United States.
 Wine: Elimination of the 15% tariff on bottled
wine over 7 years.
Tariff on bulk wine eliminated immediately.
 Cheese: Duty-free quotas for Australian cheese.

19. JAEPA
 Dairy: Immediate and preferential duty-free
access.
 Fruit, Vegetables, Nuts & Juice: Fast tariff
elimination on the majority.
 Seafood: Tariffs on lobsters, crustaceans and
shellfish immediately eliminated.

20. KAFTA
 A major market.
 Best terms Korea has agreed with any trading
partner.
 Australian exporters have improved market
access in goods and services, and investment
protections.
 84% of exports to Korea will enter duty free.
 Duty free rises to 99.8% on full implementation.
 Australia will remove remaining tariffs on Korean
goods on entry when in force or over several
years.

21. KAFTA
 Beef: Progressive elimination of the 40% tariff
over 15 years.
 Cheese, butter and infant formula: Duty free
quotas.
 Wine: 15% tariff eliminated immediately.
 Pharmaceutical products: Tariff-free entry
(incl. vitamins).

22. KAFTA
 Mandarins: 144% Tariff will be eliminated over
18 years (April to September each year).
 Excluded from FTA: Rice, unhulled barley, milk
powders, condensed milk, some abalone, apples,
pears.
 Agricultural Safeguard Measures:
Year, Trigger Level (MT), Safeguard Duty (%).

23. KAFTA
 Automotive parts: 8% tariffs eliminated
immediately.
 Australian services exporters: Best terms
Korea has agreed with any trading partner.
 Law Firms, Education, Engineering,
Accountants, Telecomms providers and
Financial Services: All get concessions.
.

24. KAFTA – Not-So-Good News
 Agreement is 1,700+ pages long.
 Contains 4,000+ separate product specific rules.
 Another set of “origin rules”.

25. Korea’s FTAs
In effect:
 Korea-Chile
FTA
 Korea-
Singapore FTA
 Korea-EFTA
FTA
 Korea-ASEAN
FTA
 Korea-India
CEPA
 Korea-EU FTA
 Korea-Peru FTA
 Korea-U.S. FTA
Under negotiation:
 Korea-Canada FTA
 Korea-Mexico FTA
 Korea-GCC FTA
 Korea-Australia FTA
 Korea-New Zealand FTA
 Korea-China FTA
 Korea-Vietnam FTA
 Korea-Indonesia FTA
 Korea-China-Japan FTA
 RCEP (Reg. Partnership)
 Korea-Japan FTA
Concluded:
 Korea-Turkey
 Korea-Colombia

26. ChAFTA
 Harnesses the opportunities of China’s changing
economy.
 Services – Best positioned to leverage emerging
opportunities stemming from middle class
expansion.

27. ChAFTA – Not Yet In Force
Covers:
 Agriculture and food
 Resources, Energy and Manufacturing
 Services
 Legal services
 Financial services
 Telecommunications services
 Tourism and travel-related services
 Health and aged care services
 Education services + plus more sectors

28. ChAFTA
 Includes chapter on intellectual property that
reaffirms the parties’ existing international
obligations.
 Contains commitment to negotiate a reciprocal
agreement on government procurement.

29. TPP - Trans-Pacific
Partnership Agreement
 The Trans-Pacific Partnership Agreement (TPP) is
one possible pathway toward realising the vision
of a free trade area of the Asia-Pacific.
 Currently, 12 parties negotiating the TPP.
 8 already have an FTA:
Brunei, Chile, Japan , Vietnam, United
States, Singapore, New Zealand, Malaysia.
 3 new countries: Canada, Mexico, Peru

30.  Will it happen?
 If so, when?
 What’s been negotiated?
 What are the benefits for Australia?
 What have we given away?
This is just the beginning of an even more
complicated “Noodle bowl”
TPP - Trans-Pacific
Partnership Agreement

31. All Is Not Lost!
We have a “TRIAGE” department!
 Our team of experts know how to help you
through and “un-noodle” the bowl.
 They issue all the certificates you need for your
exports to be compliant with Australia's FTAs.
 Used our services to obtain your certificates and
face a problem at destination port?
We can assist with interactions with
foreign customs authorities, DFAT and others.

32. Export Documentation issued
by ABSG
 Certificate of Australian Origin
 Declaration of Origin
 JEAPA, KAFTA, TAFTA , AANZFTA & Chile-
Australia FTA
 Various Certificates incl. Certificate of Free Sale/
Manufacture/Analyses etc.
 Export Docs Certification
 VISA Letter Authorization for Saudi Arabia
 ATA Carnet

33. EXPORT GROWTH CHINA
PROGRAM
Paula Martin
General Manager, Consulting & Solutions
Sara Cheng
Manager, Greater China Region

35. Australia in the
Asian Century

36. GDP: US$9.240 trillion
US$6,807GDP per capita
GDP growth: 7.7%
1.35 billion Population
Trade with Australia: AUD$150.9 billion
Source: The World Bank
Snapshot: The Chinese economy

37. China’s GDP per capita

38. 0
10
20
30
40
50
60
70
80
90
100
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Import from China
Export to China
AU$ bn
Source: Australian Statistics Bureau 2013
Australia – China Bilateral Trade

40. Services
Lifestyle services
Education for children,
vocational training
Aged care, nursing homes
Tourism
Professional services: project
management, advanced
technology
Products
Food and beverage
Health products
Products for children
Home decoration and
renovation
Fashion, Jewellery and
accessories
What is in demand in China?

41.  Removal of tariffs to increase market competitiveness of
Australian products
 Removal/reduction of investment barriers for Australian
service companies to set up operation in China
 Simplified procedure to facilitate products entry into China
Impact of FTA for Australia

42.  Regulation
 Language barriers
 Culture
 Size
 Diversity
Why aren’t more businesses
exporting?

43.  Low risk
 Low cost
 Fully supported
What is Export Growth China

44. Export Growth China program

45. Assessment of Company
Readiness
 Export experience
 Marketing
 Budget
 Resources
 Strategy / Planning / Vision
 China specific export & business
experience
 Company background and ‘story’
 Trademarks
OPTIONS
Present
solution
Export Readiness Report
Assessment of
Offering Readiness
 Regulations
 Branding & Design
 Qualities
 Current market
 USP

46. Technology Enabled Showroom

47. Actively driving buyer interest in
China through:
 Catalogue launches
 China Website
 Social media e.g. WeChat
 Ongoing events
 Conduct roadshows throughout
China
 Shanghai Mart promotions and
events
Promotion of Products and/or
Services
 600 mln registered
users
 438 mln monthly active
users
 WeChat dominates
mobile messaging in
China with 82% of the
market
 Is emerging as the new
giant in China social
media

48. Kick off: China Roadshow

49.  Dedicated team based in China
 Proactive targeting of potential buyers
 Engaging current distribution networks
 Utilising established connections
Active Buyer Matching

50. A comprehensive report will be prepared
detailing:
Market insights and intelligence
Product /service feedback
Any potential opportunities
A list of interested buyers
Market report

51. Export Growth Pricing for Showroom – ex GST
Step 1: Program
Registration
$4500 Program Registration Fee (includes x1 SKU) ($4950 Inc. GST)
Program includes: Translation services, 1xSKU on display, diagnostic
report, Buyer matching, Buyer matching report for 6 months
Step 2:
Select your product
space
Standard space
dimensions
450x450x450mm
$500 ($550 inc.
GST)
Sml Product Space
450 x 450 x 450mm
$750 ($825 Inc.
GST)
Med Product Space
450 x 900 x
450mm or
900 x 450 x
450mm
POA. Starting
from $1000
(Plus GST)
Lge Product
Space
$1000
Service
($1100 Inc.
GST)
(Onscreen
Only)
Step 3:
Select number of
SKU’s
$250 per additional SKU ($275 Inc. GST)
Step 4: Total Cost Step 1 + Step 2 + Step 3 = Program Cost
Renewal Charges: Renewal Fee $1000 ($1100 Inc. GST)
(Includes existing SKU’s)
Plus any new or alterations
to SKU’s
$250 per SKU ($275 Inc.
GST)
Investment

52. Now
April
July - Dec
Chamber
member
applications
Commence
first round of
road shows
in China
Officially
launch the
first rotation
Timeline

53. ACCESS TO FINANCE
Greg Williamson
Queensland State Manager

54. Research shows:
 30% of SMEs feel that they
have missed out on an
opportunity due to a lack of
credit.
 Of the SMEs rejected for a
loan:
 55% felt rejection
significantly constrained
firm growth
 21% felt that it
significantly increased the
chances of bankruptcy
 18% had to lay off staff

55. Common
mistakes that
may hurt your
application
1. Asking for more than
needed
2. Rushing
3. Using business assets as
security
4. Inflating value
5. Credit history

56. How do you
prepare for
success?
1. Know your business plan
2. Shop around
3. Give yourself time to do
some homework
4. Timing
5. Find a specialist
6. Find the right tools
7. The interview

57. Meet Our Panel
Sara Cheng
Manager
Greater China Region
Alana Paterson
Special Counsel
Lawyers & Advisors
Greg Williamson
Queensland State Manager
Ian Bennett
Senior Manager
International Trade

58. Q&A

59. Email: absg@australianbusiness.com.au
MORE QUESTIONS?

60. THANK YOU