1. The World’s Largest Focus Group
How to succeed as part of the YouTube community
April 2008
Hunter Walk
Head of Product Management, YouTube
Google Confidential and Proprietary 1

2. What’s YouTube?
A place where people share authentic moments
Google Confidential and Proprietary 2

3. What’s YouTube?
And their aspirational hopes…..
Google Confidential and Proprietary 3

4. What’s YouTube?
And sometimes the weird, wacky and wonderful !
Google Confidential and Proprietary 4

5. Advertisers, media and community come together
Google Confidential and Proprietary 5

6. The Numbers
Hundreds of Hundreds of
millions of users millions of
worldwide playbacks daily
10+ hrs/min 19 countries
Google Confidential and Proprietary 6

7. The Secrets of YouTube
Google Confidential and Proprietary 7

8. Become part of our community
• Discovery
– Good metadata – not corporate speak
– Your Channel Page – subscriptions are your friend
• Engage
– Participate - respond to comments, favorite other’s videos
– Reach out to YouTube influencers
• Extend
– Generate off-YouTube embeds
– Lots of content - authenticity
Remember you try to make a viral video, but they make a video viral !
Google Confidential and Proprietary 8

9. See you on
hunter@youtube.com
Google Confidential and Proprietary 9