This manifesto is a vision of what design can be, and how it can change the world. We are committed to the design-led revolution, and we hope you'll be a part of this growing movement. If you are excited about the opportunity to use design to reinvent the way we work, create and respond to today's most pressing challenges, you have a place in the design-led revolution. Let's provide more for the people while taking less from the planet! We invite you to share this manifesto with colleagues, coworkers, friends and family.

1. THE
DESIGN-LED
REVOLUTION
We create as if lives depend on it.
We embrace the limits of our planet.
We take on the epic challenges of our day.
Billions do.
We can provide so much more while using so much less.
There is no more important brief and we have the tools to help us.
Unintended consequences are no longer beyond our control.
We see systems and how they impact each other.
We test and evolve before committing to any solution.
Cooperation has overtaken competition.
We create with everyone, leaving out no one.
Together, we’ll design a world in which 9 billion people live well and live within the limits of our planet.
This is the era of design
where human intention, empowered by technology, is re-shaping everything.